[October 2025] Trending New Commercials

Braun New Series 9 PRO+ “Amazingly Close in One Stroke — Evening Stubble Zero with a Sub-Skin 0.01 mm Shave”Ryohei Suzuki

Braun New Series 9 PRO+ — Astonishing one-pass shave. Achieve an under-the-skin close shave of -0.01 mm for a zero stubble look by evening. 30 seconds

Ryohei Suzuki serves as the guide, introducing the 9 PRO+.

The commercial opens with a man who’s worried about stubble that starts to prickle in the evening.

Suzuki appears and recommends the 9 PRO+.

After trying it, the man is surprised by how gently and closely it shaves, and he looks satisfied.

Toward the end, Suzuki’s narration reveals the secret behind its performance, bringing the spot to a close.

Through the man’s surprised expression after using the 9 PRO+ and Suzuki’s confident presentation, the product’s appeal really comes through.

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Hane Keisuke

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Nikaido Shuzo Oita Barley Shochu Nikaido “Whispers of the Wind” Edition

Oita Mugi Shochu Nikaido - Whisper of the Wind, 30 seconds

Train platforms, mountains and rivers, a harbor, a school—scenes that evoke a certain nostalgia appear one after another in the 2025 commercial “Whisper of the Wind.” The line “A melody is a diary without words” leaves a strong impression, making you want to reflect on your own memories and ponder what that means.

Every scene is captured with beautiful, striking composition, resulting in visuals you’ll want to pause and take your time to appreciate.

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Hane Keisuke

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Nagano Automation Co., Ltd. “Passion” EditionAfro

Nagano Automation New TV Commercial | 30-Second Version

This is a commercial from Nagano Automation Co., Ltd.

that uses footage from a live performance held in front of employees.

It features an original song created by Afro from MOROHA, based on stories he heard from the president and others at Nagano Automation.

The talk he gives before the song is incredibly passionate and gripping.

The original track is captivating, with lyrics that feel like they give you the strength to overcome difficulties and keep moving forward.

Delivered in Afro’s signature, poetry-reading-style rap, it sticks in your head after just one listen.

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Hane Keisuke

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IKEA: Enjoy a better everyday with small ideas. “OFTAST” version / “NISSAFORS” version

Savor better everyday life with small ideas. Oftast edition.

Enjoy better everyday life with small ideas. Nissan Force edition

This commercial portrays IKEA tableware and furniture being used in everyday life, conveying that they support ideas that make daily living more enjoyable.

The simplicity of the design is also a key point, expressed as being perfect for turning inspirations into reality.

By showing various ideas taking shape and everyone smiling, it demonstrates a commitment to supporting happy everyday life.

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kappamaki

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Taisho Pharmaceutical VICKS “tech ‘throa’gy” / “Tech ‘Nod’gy”Sho Sakurai

VICKS “tech“throat”gy” Version (15 seconds)

VICKS “Tech-Nodo-gy” version (15 seconds)

Sho Sakurai appears in a VICKS commercial as a special research fellow.

He confidently explains that VICKS containing the ingredient CPC works when your voice is hoarse or your throat feels scratchy.

At the end of the commercial, he makes a pun combining “technology” and “throat” and repeats “techno-doji.” It’s a humorous and approachable ad.

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Hane Keisuke

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Kao Attack ZERO: “Wait a second, ‘Auto-Dispense’” / “Small and Long-Lasting”Tori Matsuzaka, Yosuke Sugino

Kao Attack ZERO “Hold on a second, ‘Auto-Dispense’” Version (2025) Video Ad featuring Tori Matsuzaka and Yosuke Sugino

Kao Attack ZERO 'Hold On—Small and Long-Lasting' Video Ad starring Tori Matsuzaka and Yosuke Sugino

In this story, Tori Matsuzaka appears before Yosuke Sugino, who has small doubts about Attack ZERO, and reassures him by explaining how excellent Attack ZERO is.

It addresses common, minor concerns—such as refill packs compatible with automatic dispensers and the compact size—thoroughly and clearly.

By the end, Sugino looks relieved, showing that his trust in Attack ZERO has grown.

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kappamaki

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Takemoto Piano AI Dance “More and More” Version / “Everyone in a Circle” Version

Takemoto Piano commercial: “AI Dance: More and More” 15-second version

Takemoto Piano commercial: “AI Dance: Everyone in a Circle” — 15-second version

This commercial lightly and gently promotes Takemoto Piano, which buys pianos.

It features AI-animated dancing giraffes, and through its comical world, it conveys the message that viewers should feel free to call.

What really highlights the lightness of the visuals is the original song—once sung by Ichirō Zaitsu—that helped make the Takemoto Piano name widely known.

There are two versions of the track, one light and one gentle, but both straightforwardly sing of a single wish: for people to sell their pianos.

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kappamaki

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