[October 2025] Trending New Commercials

Shiseido d Program Real Story: “A solid foundation matters” / “Glad I used it” / “Boost your bare-skin power” / “Protective skincare” / “Reliable Pink” / “As myself”Suzu Hirose, Takumi Nishigaki, Maki Tamaru, Miyako Takayama

d program Real Story Short ver. Suzu Hirose “The foundation is important” 30-second version | Shiseido

d program Real Story Short ver. Takumi Nishigaki “I’m glad I used it” Edition 30s | Shiseido

d program Real Story Short ver. Maki Tamaru “Boost Your Bare-Skin Power” 30s | Shiseido

d Program Real Story Short ver. Maki Tamaru “Protective Skincare” Edition 30s | Shiseido

d program Real Story Short ver. Miyako Takayama “Reliable Pink” Edition 30s | Shiseido

d program Real Story Short ver. Miyako Takayama “As Myself” 30-sec | Shiseido

In the promotional commercial for d program, a skincare line for sensitive skin, the cast members talk about their own concerns and experiences.

Not only those who have always recognized they have sensitive skin, but also those who realized it later share their stories, and some viewers may find episodes they can relate to.

Hearing these authentic voices instantly builds trust and can be the nudge that makes you think, “I want to give it a try.”

expand_lessRaise the rankingexpand_morelower

Hane Keisuke

Report a problem

Ajinomoto Cook Do: “Cheese Garlic Mapo” / “Dry-Fried Chicken with Cabbage” / “Eight-Treasure Crab Stick” / “Twice-Cooked Thick Fried Tofu” / “Satsuma Sweet-and-Sour Chicken” / “Green Pepper and Ginger” / “Mapo Kabocha (Pumpkin)” / “Oyster Sauce Mushrooms”

“Cook Do®” This was a hit too — Cheese and Garlic Mapo Tofu (Cheese-Garlic Mapo) Edition

“Cook Do®”: This was a good one too — Oyster Sauce Mushrooms edition

“Cook Do®” This was a hit, too — Mapo Kabocha (Spicy Pumpkin) Edition

"Cook Do®" This worked too: Chinjao-Shoga (Green Pepper Ginger) Edition

“Cook Do®” This Was a Hit Too: Satsuma Sweet-and-Sour Chicken Edition

"Cook Do®" This was a good option too – Twice-Cooked Tofu (Hoikō-Atsuage) Edition

"Cook Do®" This worked too: Eight-Treasure Crab Sticks (Happō Kanikama) edition

“Cook Do®” This was a hit too — Kung Pao Chicken and Cabbage (Kanshao Tori Kyabe) version

This is a commercial for the CookDo series of seasonings that let you easily make delicious Chinese dishes.

In this series of commercials, instead of following the original recipe on the back of the box, they introduce customized recipes using your preferred ingredients.

The commercial names these customized recipes the “99 Menu” and takes on a variety of creative variations.

They all look truly delicious and make you want to try them yourself, while also inspiring you to think, “I want to create my own original customized recipe too!”

expand_lessRaise the rankingexpand_morelower

Hane Keisuke

Report a problem

au PAY Smart Loan: “Smart Choice”Kenjirō Tsuda, Kanon Narumi

au PAY Smart Loan | “Smart Choice” Edition

In this commercial, Kanon Narumi puts KENJIRO TSUDA on the spot by asking “Why?” in response to the catchphrase, “If you’re an au user, of course you’re a ‘Smaron.’” Tsuda’s awkward expression as he’s unable to answer at all leaves a humorous impression.

Incidentally, the reason is that au users can use it “smartly.” The police-drama-style direction makes it a memorable ad that really sticks with you.

expand_lessRaise the rankingexpand_morelower

Hane Keisuke

Report a problem

Kewpie Acetic Acid Bacteria “Multi-Immune Measures” Version

Kewpie Acetic Acid Bacteria “Multi Immune Care” Version 15 Seconds

This is a commercial introducing Kewpie’s acetic acid bacteria, which help reduce various immune-related troubles.

It portrays how immunity is important for common concerns like colds, hay fever, fatigue, and lethargy, and suggests broadly addressing them with acetic acid bacteria.

By representing these troubles as balls that disappear when a tablecloth is pulled, the ad clearly conveys the effectiveness of the acetic acid bacteria.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

Meiji Tofu-Texture Yogurt YOFU: “Yogurt as a Side Dish?!” version

Meiji Tofu-Style Yogurt YOFU: “Yogurt as a side dish?!” Version (15 seconds)

It starts with a shocking scene: putting ginger on yogurt in a familiar round cup, sprinkling green onions, then pouring soy sauce over it… This is a commercial introducing a new product called YOFU, a tofu-style yogurt.

The footage makes you want to blurt out, “What are you doing?!” but apparently it’s a yogurt that you can use like tofu—handy when you want to add one more side dish.

The ad has such an impact that it makes you think, “Maybe I’ll try it at least once!”

expand_lessRaise the rankingexpand_morelower

Hane Keisuke

Report a problem

Aujua Cosmetics Beauty Opener: ‘Beauty Opener Gel Extra Moisture’ EditionAkiko Hinagata

[Akiko Hinagata’s Favorite] Beauty Opener Gel Extra Moisture / OZIO

This commercial promotes a high-moisturizing gel from Oggi Otto’s Beauty Op series, featuring Akiko Hinagata.

It’s a simple concept that shows her expressions as she uses the product and feels its effects, while overlapping explanations clarify how the moisture is achieved.

Combined with imagery depicting how the formula penetrates the skin, the ad conveys strong confidence in its efficacy.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

Kagome Almond Breeze “Yu Darvish Limited Package” EditionYu Darvish

Kagome Almond Breeze TV commercial: “Yu Darvish Limited Edition Package Update” version, 15 seconds

This commercial promotes the benefits and delicious taste of Kagome’s Almond Breeze through the presence of Yu Darvish.

Because he lives in California, where almonds are produced, and has been a devoted drinker for over ten years, his endorsement feels convincing.

By highlighting that a top athlete uses it, the ad also conveys that it reliably supports everyday health and is tasty enough to love for a long time.

His relaxed expression suggests it’s easy to enjoy casually, packing a variety of appealing points into a short spot.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem