[October 2025] Trending New Commercials

Recruit Zexy Miyagi & Yamagata and Chugoku region limited Delivery Zexy: “A Gift from Zexy” version / “Apply Now on Your Smartphone” version / “Autumn Issue Special Appendix” versionAnji Ikebata, Takumi Nishigaki

[Miyagi/Yamagata & Chugoku Region Limited] Deliverable Zexy: Zexy’s Gift Edition (Autumn Issue)

[Miyagi/Yamagata & Chugoku Region Limited] O-todoke Zexy Apply Now by Smartphone (Autumn Issue)

[Miyagi, Yamagata & Chugoku Region Limited] Delivered Zexy Autumn Issue Special Supplement Edition

This is an introductory commercial for “Otodoke Zexy,” a service where Zexy magazine is delivered to your home when you apply via smartphone.

The service is limited to certain regions, but it’s free for a limited time, which likely surprised many people with how great a deal it is.

The commercial features many memorable scenes, such as a happy couple who has decided to get married and a pink truck delivering Zexy.

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Hane Keisuke

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Nichirei Tokukara “Juicy-Delicious. The Sizzle” version / “Juicy-Delicious. Addicted – Woman” version / “Juicy-Delicious. Addicted – Man” version

NICHIREI “TOKUKARA®” Sizzle Version of “Juicy and Delicious.®”

NICHIREI “Toku-Kara®” Women’s Edition: Addicted to the Juicy Deliciousness®

NICHIREI “Tokukara®” Men’s Edition: Addicted to the Juicy Deliciousness®

This series showcases just how delicious Nichirei’s Tokukara is from various angles.

Close-up shots of the nuggets convey their appetizing appearance in a straightforward way, while scenes of people watching the commercial suggest a taste that makes you want to eat them again and again.

The idea that you could absentmindedly keep eating one after another expresses how irresistibly addictive the flavor is.

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kappamaki

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Honda VEZEL Ultra-Urban: “Cargo Space” / “Interior Space” / “Driving Performance”

[VEZEL] Web Movie: “Ultra-Urban Cargo Space” Edition

[VEZEL] Web Movie: 'Ultra-Urban Interior Space' Edition

[VEZEL] Web Movie: 'Ultra-Urban Driving Performance' Edition

This commercial introduces the Honda VEZEL by highlighting various aspects of the car.

It clearly portrays the excellence of each feature—such as the ease of use of the cargo space, the comfortable cabin, and driving performance—by focusing on them individually.

Since what people look for in a car varies from person to person, the ad conveys a well-rounded set of features that thoughtfully caters to each preference.

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kappamaki

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Honda VEZEL “Ultra-Urban VEZEL” Version / “Ultra-Urban VEZEL RS” Version

[VEZEL] TV Commercial (Web Version) “Ultra Urban VEZEL”

[VEZEL] Web Movie 'Ultra-Urban VEZEL' RS Edition

This is an introduction commercial for the Vezel with the memorable tagline “Born for the city.” In addition to highlighting its interior and exterior features, the ad emphasizes how easy it is to drive in urban areas, including a size that makes parking in city lots simple.

Not only is the Vezel shown with a focus on its stylishness, but the visuals themselves are cool and eye-catching.

It’s also notable that the BGM features Rikon Densetsu’s “First Kiss.” Despite lyrics that portray a bittersweet love that tightens the chest, the combination with an up-tempo, stylish track is captivating.

If you listen while reading the lyrics, you may find parts that resonate with your own experiences.

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Hane Keisuke

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Google Search “Sauna” Version / “Security” Version / “Seoul Trip” Version / “Live Ticket” Version

Your Google Search | Seoul Travel Edition

This commercial really showcases the strengths of Google Search and Chrome.

Google Search gives you the best answers as if you were asking an excellent personal assistant, and Chrome combines convenience with strong security—each product’s advantages come through clearly in the ad.

Google’s commercials are distinctive for being polished and easy to understand, yet still approachable.

By the way, the narration is done by Naomi Watanabe.

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Hane Keisuke

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Kracie Dear Beauté HIMAWARI Bloom Doll “Birth” Version / “Nice to meet you every day” Version / “A Person Like a Sunflower” VersionWakana Matsumoto

Dear Beauté HIMAWARI Bloom Doll “Birth” Version 30 seconds

Dear Beauté HIMAWARI Bloom Doll “Nice to see you every day” Version 30s

Dear Beaute HIMAWARI Bloom Doll “A Person Like a Sunflower” Version, 15 seconds

In keeping with the product name, Wakana Matsumoto appears holding a bouquet of sunflowers.

In the commercial introducing the newly released shampoo, Bloom Doll, her expressions as she speaks directly to the camera are particularly striking.

The background music is Aimyon’s 2019 song “A Person Who Knows the Blue of the Sky.” It’s a perfect match for the product’s refreshing image—a straightforward, invigorating track with irresistibly fresh appeal.

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Hane Keisuke

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Suntory Let’s become a wonderful past. “Thank you to those who brought it back even when outside.” Circular drama: “Please Forgive the Cancellation,” “The Man Who Lacks Courage,” and “Favorite Shop”Goro Inagaki, Tsuyoshi Kusanagi, Shingo Katori

Corporate advertisement #Let’s become a wonderful past “To you who returned it even outside, thank you.” Circular drama “Please forgive the cancellation” version 67 seconds Suntory

Corporate Advertisement #Let’s Become a Wonderful Past “To you who returned it even outside—thank you.” Circular Drama ‘The Man Who Lacks Courage’ 57 seconds Suntory

Corporate advertisement #Let’s become a wonderful past “Thank you to you who put it back even outside.” Circular drama ‘Favorite Shop’ version 71 seconds SUNTORY

This commercial is presented as a circular-themed drama featuring Goro Inagaki, Tsuyoshi Kusanagi, and Shingo Katori, expressing the importance of small acts of consideration when disposing of plastic bottles.

The story shows the three of them empathizing with various people, offering warm words that suggest a good future awaits those who practice proper sorting.

Further highlighting the drama’s positive, heartwarming atmosphere is the song “Mata Au Hi Made” by Kiyohiko Ozaki.

With its distinctive brass tones and brilliant sound, it evokes a bright, expansive feeling, as if the scenery is opening up before you.

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kappamaki

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