[October 2025] Trending New Commercials

Kobe Steel: “Good Things for Tomorrow — Further Challenges” EditionNao

Something Good Tomorrow ~Further Challenge~ Version (1) 15 seconds

This commercial portrays KOBELCO’s spirit of taking on challenges in manufacturing, overlapped with Nao’s presence and narration.

The theme centers on automated welding by welding robots, expressing a vision of forging ahead into the future through the synergy of machines and materials.

Further emphasizing this forward-looking imagery is the song “Call me” by Novelbright, whose light tempo and sound create a bright, uplifting atmosphere.

Its vibrant instrumentation and vocals strongly convey positive emotions.

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Lawson app stamp campaign: Hinatazaka46 version / Sakurazaka46 versionHinatazaka46

[Lawson] Hinatazaka46 Commercial: Collect stamps with the app

Featuring Hinatazaka46 members Miku Kanemura and Nao Kosaka, this announcement promotes a campaign where collecting stamps in the Lawson app gives you a chance to win luxurious prizes such as a special live performance.

The background music is their song “Onegai Bach!” released in September 2025, an upbeat track with memorable lyrics themed around the beginning of love.

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Hane Keisuke

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Lawson App Stamp Collection: “Sakurazaka46” EditionSakurazaka46

[LAWSON] Sakurazaka46 Commercial: Earn stamps with the app

This is a Lawson app campaign commercial featuring Yu Murai and Hikaru Morita.

The ad announces a campaign where collecting stamps in the app gives you a chance to win prizes like tickets to Sakurazaka46 concerts.

Playing in the background is “Unhappy Birthday Syntax,” which they will release in October 2025.

The lyrics, centered on one’s own birthday, are striking for their self-questioning tone—wondering whether it was good to be born at all.

Even within that self-deprecating theme, however, the song weaves in forward-looking words that glimpse hope for the future, and many listeners are likely to resonate strongly with it.

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Hane Keisuke

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Fukoku Mutual Life “This Is Me” versionElaiza Ikeda

Elaiza Ikeda Appears: New CM “That’s Me” (30 seconds)

This commercial for Fukoku Life starts with Elaiza Ikeda standing on the street, singing with a guitar.

The narration is striking: it voices the conflicting yet coexisting feelings of “I like being alone, but I hate loneliness,” and declares, “That’s who I am.” Seeing someone accept the complexity and contradictions within themselves may give some viewers courage.

In the CM, the song Ikeda is performing is Angela Aki’s signature piece, “Tegami ~Haikei Juugo no Kimi e~” (“Letter: To You, Fifteen”).

Released in 2008, the song tells a story in which the 15-year-old self and the grown-up self exchange letters, expressing what the adult wants to say to the 15-year-old and what the 15-year-old wants to say to the adult.

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Hane Keisuke

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SoftBank: Answering social challenges. ‘AI Declaration’ editionMasaharu Fukuyama

SoftBank CM Answering Social Issues: “AI Declaration” Edition

This commercial introducing SoftBank’s AI initiatives features Masaharu Fukuyama and his AI partner, AI Mashaharu.

As Fukuyama marvels at the capabilities of SoftBank’s AI, AI Mashaharu walks him through the company’s AI business.

Learning that SoftBank’s AI is being utilized across a variety of fields—and is becoming a partner in solving social challenges—Fukuyama is even more impressed, and the commercial concludes with that scene.

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Hane Keisuke

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LOVECHROME “Hair becomes beautiful. And just like that, we become happy.” VersionAiru Kubozuka

Labcrom × Aru Kubozuka: “Hair becomes beautiful. And just like that, we become happy.” 30-second version

It features a scene where Airu Kubozuka gently watches over a woman happily styling her hair with LUV CHROME.

It conveys, with a soft touch, the uplifting feeling that comes from using LUV CHROME—the kind that makes you unconsciously hum a little higher.

The song that accentuates the calm atmosphere of the video and the joy within it is Yujin Aramaki’s “amber.” With its relaxed rhythm and refreshing sound, the track evokes the simple happiness found in everyday life.

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Samsung: “Pay smarter with Samsung Wallet” (General) / “Pay smarter for transit with Samsung Wallet” / “Pay smarter for event tickets with Samsung Wallet”

Pay smarter in various ways with Samsung Wallet | Samsung

Pay for transit smartly with Samsung Wallet | Samsung

Pay for event tickets smartly with Samsung Wallet | Samsung

This is a commercial introducing the features of Samsung Wallet and the situations where it comes in handy, letting you complete various payments with a single tap.

It conveys that when payments are smart, you can carry less when going out, and things like transit cards and event tickets become smoother to use.

The whimsical animation, where the smartphone moves in various ways, also evokes the idea that it’s easy and fun to use.

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