[January 2026] Trending Latest Commercials

ZOZOTOWN “Ice Dance (New Year ZOZO SALE ver.)” EditionRiho Yoshioka, Rikito Itagaki

[ZOZOTOWN] TV Commercial “Ice Dance” (New Year ZOZO SALE ver.)

This commercial showcases the fun of ZOZOTOWN’s New Year’s sale through the appearances of Riho Yoshioka and Rikito Itagaki.

It features the two performing ice dance, while also highlighting the great deal that the outfits they’re wearing can be purchased in the sale.

Their light, graceful movements and bright smiles clearly convey that it’s a happy, exciting sale.

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kappamaki

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au ‘We’ll keep connecting, even more.’ Version

Always, further, connecting. au

This commercial conveys au’s efforts under the theme “Always, more, we’ll keep you connected.

au,” highlighting improvements and expansions of service areas across Japan and measures for events.

It depicts scenes like illuminations and festivals, clearly showing how au plays an active role in those settings.

Through the advance preparations, it also communicates a sense of care—ensuring participants can enjoy themselves more comfortably.

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kappamaki

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Nissin Foods Chicken Ramen “Birth of the Hiyoko-chan Chicks” VersionMasao Hashimoto, Shuuto Inomata, Taiki Shinozuka

Chicken Ramen CM: 'Birth of the Chicks – Shell Version' 30 seconds / Masao Hashimoto, Shuto Inomata, Taiki Shinozuka

Three members of timelesz—Masaki Hashimoto, Shuto Inomata, and Daiki Shinozuka—appear dressed as little chicks, highlighting how dropping an egg into Chicken Ramen boosts the excitement.

In the commercial, the trio sings the familiar jingle to convey that uplifting feeling, creating a cute and approachable atmosphere.

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Hane Keisuke

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McDonald’s “Mabudachi Double Cheeseburger” VersionSakurazaka46, Shizuki Yamashita, Aiki Taniguchi

Shizuki Yamashita, Aiki Taniguchi / Satoshi Tsumabuki – McDonald’s | Latest Commercial 2025

This is a commercial titled “Mabudachi Dabuchi,” which plays on rhymes in the product name and centers on the theme of best friends.

In the ad, not only do we see how close they are, but there’s also a scene where they argue.

After that, they make up while sharing a Dabuchi together.

It’s a commercial packed with youthful moments that really tugs at the heart.

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Hane Keisuke

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Suntory Green Tea Iemon: “The Four Seasons of Kyoto” Edition

Suntory Green Tea Iyemon “Iyemon: The Four Seasons of Kyoto” 32-second version | Suntory

Following the message “Please enjoy the four seasons of Kyoto,” this commercial shows Kyoto in each season.

There’s no narration or any staging that highlights product features; after simply presenting beautiful scenery, Iyemon appears.

It’s a strikingly simple approach.

A video this minimal may actually be more memorable.

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Hane Keisuke

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SCSK “SPEECH” VersionMio Imada

CM “SPEECH Edition” / SCSK Corporation

This “SPEECH” installment is a TV commercial for SCSK, an IT services company, featuring Mio Imada.

Bathed in the spotlight on a grand stage, Imada delivers a speech in English: “We can absolutely change this world!” As the crowd erupts in applause, she mutters under her breath, “I mean, I’m not the one who’s going to change it, though.” It’s a commercial where you can enjoy Imada’s adorable charm.

COSMO OIL: ‘Freedom from Cars’ VersionKento Kaku

Freedom From Cars

This “Free Yourself from Cars” segment is a commercial for Cosmo My Car Lease featuring actor Kento Kaku.

At a service station, Kaku gazes at a toy car and imagines a life driving various vehicles.

He envisions himself enjoying freedom in a sports car, indulging his hobbies with a surfboard-topped car, and even thinking, “Maybe I’ll change jobs,” becoming a photographer or a florist.

He then has a fateful encounter with a woman in a red car that pulls up beside him while driving, followed by a proposal, marriage, a family car carrying their baby, and the whole family heading out on a camping trip.

In the end, within his daydream, Kaku can’t decide which car to choose next.