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[January 2026] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you’re watching TV or browsing video sites, there are moments when a commercial suddenly grabs your attention, right? From star-studded casts and catchy tunes you can’t help but hum, to quirky directing that makes you do a double take, the latest commercials are packed with things to love.

For those thinking, “Who was in that ad?” or “I want to watch the commercial that just aired more carefully!” this article offers a full roundup of commercials from January 2026.

You’re sure to find the one that caught your eye, so be sure to check it out!

[January 2026] Trending Latest TV Commercials (131–140)

CHINTAI ‘AI in CHINTAI!’ VersionKazuya Ohashi

CHINTAI 2026 Spring Commercial: 'AI in CHINTAI!' 15-Second Version | CHINTAI

Kazuya Ohashi of Naniwa Danshi is introducing how searching for properties on CHINTAI is becoming even more convenient with the use of AI.

It not only tailors property conditions to users’ preferences but also suggests recommended neighborhoods.

Ohashi’s cheerful smile as he says in Kansai dialect, “AI, ee yan!” (“AI is great!”) is especially memorable!

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Suntory Akadama Premium Blended Wine “Sukitte” VersionTakako Matsu, Takashi Okabe

Akadama Premium Blended Wine “Sukitte” Version 30s — Takako Matsu, Takashi Okabe — Suntory CM

This spot, which gives the impression of a scene straight out of a drama, is a commercial introducing Akadama Premium.

It shows Takako Matsu and Takashi Okabe drinking Akadama Premium while eating sukiyaki, with Matsu teasing Okabe in a memorable way.

It’s a commercial with a pleasant, subtly mysterious atmosphere created by their conversation.

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SUBARU「Your story with」#01

SUBARU “Your story with” #01 60 seconds (WEB MOVIE)

It’s a memorable commercial that shares a real-life story about a crash in a Subaru.

The narrator talks about a final family trip before his daughter’s wedding, during which they were rear-ended on a congested highway.

Even though they were hit, everyone was okay—and they credit the Subaru for keeping them safe, with actual crash data presented to support it.

It clearly shows that Subaru builds its cars with safety as the top priority.

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7‑Eleven “Shall I heat it up?” VersionSho Sakurai, Masaki Aiba, Yuki Amami

TV Commercial 'Shall I heat it up?' 60 seconds

This commercial depicts Sho Sakurai and Masaki Aiba playing aliens working part-time at 7-Eleven, practicing Earth’s language.

They’re working on the essential convenience-store register phrase, “Would you like me to heat this up?” But their awkward attempt—‘Atatakamemasuka?’—stands out, and their earnest practice comes across as endearing.

The phrase “May we become someone’s warm place” appears, conveying the desire to be not just a store, but a presence that supports customers.

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LIFULL HOME’S Ouchi Marutto HOMES “Four Haruna Kawaguchis” VersionHaruna Kawaguchi

Ouchi Marutto HOMES: 'Four Haruna Kawaguchis' | [Official] HOMES

This commercial clearly shows that HOME’S isn’t just for rentals.

It features four versions of Haruna Kawaguchi, each talking about different needs—renting, selling, buying, and building a home.

Yet all of them use HOME’S.

While many people may think HOME’S is only for rentals, the ad highlights that it’s a service that can meet a wide range of home-related needs.

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P&G Lenor Ultra Deodorant: ‘From now on, set-and-forget deodorizing — Tag-On’ editionShuzo Matsuoka

Lenor Ultra Deodorant: From now on, set-it-and-forget-it deodorizing! 15-second version, tag-on

This commercial shows, through a comical appearance by Shuzo Matsuoka, just how much Lenor Ultra Deodorant can suppress odors.

Shuzo Matsuoka, wearing an elephant’s trunk, appears to help someone troubled by the smell of indoor drying and cheerfully explains Lenor’s effectiveness.

The detailed explanation of its effects, along with visuals that suggest the fragrance spreading, evoke an image of eliminating odors and a fresh, uplifting user experience.

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Mitsubishi Estate — Let’s move forward together with Mitsubishi Estate. “Royal Park Hotels” edition.Mitsuki Takahata

"Let's go to the next stage with Mitsubishi Estate." Royal Park Hotels version, 15 seconds

This commercial conveys, through glamorous singing, that Mitsubishi Estate also supports Royal Park Hotels.

With Mitsuki Takahata and her companions presenting quiz-like segments through singing and instrumental performance, the constant smiles throughout give a sense of a positive initiative.

It’s also notable that the ad showcases various locations inside the hotel, and the way everything is kept beautiful conveys a feeling of heartfelt hospitality.

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