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[January 2026] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you’re watching TV or browsing video sites, there are moments when a commercial suddenly grabs your attention, right? From star-studded casts and catchy tunes you can’t help but hum, to quirky directing that makes you do a double take, the latest commercials are packed with things to love.

For those thinking, “Who was in that ad?” or “I want to watch the commercial that just aired more carefully!” this article offers a full roundup of commercials from January 2026.

You’re sure to find the one that caught your eye, so be sure to check it out!

[January 2026] Trending New Commercials (161–170)

Daihatsu Taft ‘Set Yourself Free’ VersionElaiza Ikeda

TVCM Taft “Self Liberation” (15 seconds) – Official Daihatsu

This is a captivating commercial featuring exhilarating footage of Elaiza Ikeda going out for a drive in the Taft.

The scenes of her leaving the city and racing through nature perfectly express the outdoor image associated with the Rocky.

It’s also memorable for its small playful touches, such as the regional name on the Taft’s license plate reading “Ikeda.”

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ECC Foreign Language Institute Student Recruitment ‘Move Forward Together’ Version / Senior Student Recruitment ‘Move Forward Together’ VersionShohei Ohtani

ECC Senior Student Recruitment: Shohei Ohtani — Let's Move Forward Together (version)

This commercial promotes student enrollment at ECC Foreign Language Institute and ECC Senior, and also introduces what activities take place there.

Another highlight is that Shohei Ohtani, who thrives in an English-speaking world, serves as ambassador, which really conveys that you can build solid English skills.

The smiles on the students’ faces give the impression that the classes are fulfilling and that learning is enjoyable.

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Y!mobile “Giga Boost with PayPay” / “Simple 3 S Gets More Data”

Y!mobile “More Data with PayPay” 15-second Version

Y!mobile “Simple 3 S: More Data” Version (15 seconds)

This commercial clearly conveys the appeal of Y!mobile’s new plan through an explanation from the store manager.

It highlights how you can use data more cost-effectively—for example, getting extra data when you pay with PayPay and even more data on the Simple 3S plan.

The manager’s calm tone and the ensuing banter with the Batterys add a comedic touch that leaves a strong impression.

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JR West ICOCA to iPhone. “Just import it—super smooth.” / “Even charging is super smooth.”High Heels Ringo, Yuna Furukawa

[Official] JR West: Move your ICOCA to iPhone. Just import it for super smooth travel. (30-second ver.)

[Official] JR West: ICOCA to iPhone. Even charging is super smooth. (30-second version)

These are two commercials showing Yuna Furukawa introducing Apple Pay’s ICOCA to Ringo.

In both ads, Ringo tries to use a physical ICOCA card, and Furukawa presents how importing ICOCA into an iPhone makes it much more convenient.

The spots highlight that it’s easy to set up and handy to use, and many viewers likely thought, “I want to try it,” after hearing her explanation.

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Kirin Beer Lager Zero: “Apology to Yutaka Matsushige”Yutaka Matsushige

Lager Zero: Apology to Yutaka Matsushige

This memorable commercial for non-alcoholic Lager Zero was created in collaboration with the drama “Kodoku no Gourmet.” Goro Inogashira, played by Yutaka Matsushige, is characterized as someone who can’t drink alcohol.

In the ad, we see Goro visiting a restaurant that serves alcohol but also offers delicious food.

A message from the ad’s producer appears, addressed to Matsushige, who has long portrayed the teetotaler Goro Inogashira: “We should have reached out to you sooner.” It then shows Matsushige enjoying a Lager Zero.

The song that plays in the latter half of the commercial is “Cartoon Heroes” by the Danish group Aqua, notable for its poppy, catchy melody and bright, polished production.

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Tokyo Disney Resort: “With you, always, happiness.”

[Official] TV Commercial: “Happiness with You, Always.” | Tokyo Disney Resort

This commercial depicts various people enjoying Tokyo Disney Resort alongside everyday outdoor scenes, conveying how the resort has supported each of their memories.

It expresses how memories made in a special place deepen bonds and connect to happiness in everyday life and in the future.

Further enhancing the happy, warm atmosphere shown in the footage is “When You Wish Upon a Star,” familiar as the theme song from Pinocchio.

The gentle vocals layered over the soft-sounding arrangement are striking, and they truly have a calming effect on listeners.

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Kirin Plasma Lactic Acid Bacteria: Shohei Ohtani’s Immune Care – New Year EditionShohei Ohtani

Kirin Plasma Lactic Acid Bacteria ‘Shohei Ohtani’s Immune Care – New Year’ 30 seconds

This CMM promotes immune care with Kirin Plasma Lactobacillus through Shohei Ohtani’s perspective.

The key point is that it supports the immune care of Ohtani, who constantly thinks about baseball, conveying that it offers easy yet highly effective care.

The sight of Ohtani spending the New Year with a smile clearly expresses the happiness brought by immune care.

The song that accentuates the calm atmosphere of the footage is “L-O-V-E.” Its gentle rhythm and soft, overlapping vocals are striking, and the layered tones of the brass instruments also convey a sense of relaxation.

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