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[January 2026] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you’re watching TV or browsing video sites, there are moments when a commercial suddenly grabs your attention, right? From star-studded casts and catchy tunes you can’t help but hum, to quirky directing that makes you do a double take, the latest commercials are packed with things to love.

For those thinking, “Who was in that ad?” or “I want to watch the commercial that just aired more carefully!” this article offers a full roundup of commercials from January 2026.

You’re sure to find the one that caught your eye, so be sure to check it out!

[January 2026] Trending New Commercials (161–170)

NTT “Thank you, Perfume” VersionPerfume

Thank you, Perfume.

This commercial portrays the technology NTT has built while also conveying gratitude to Perfume, who have supported that progress by our side.

It looks back on how technology has been used in Perfume’s performances, and through the smiles of everyone involved, it expresses a positive approach to the future and a renewed determination for what lies ahead.

The song used in the footage is Perfume’s “Nebula Romance.” With its digital sound and striking rhythm, the track crafts a distinctly cool atmosphere, enhanced by tones that evoke a retro vibe.

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Taisho Pharmaceutical Lipovitan D “Lipovitan Days (The Beginning)” Edition

Lipovitan D TV Commercial: “Lipovitan Days (The Beginning)” – 60 seconds

This commercial is themed “Lipovitan Days,” depicting people who push themselves to go one step further with Lipovitan D.

It showcases various challenges and efforts in work, sports, events, and more, and as everyone’s expressions turn into smiles, it conveys a positive feeling toward the future.

The song that further amplifies the upbeat mood portrayed in the footage is RADWIMPS’ “Kimi to Hitsuji to Ao.” Driven by a light, rhythmic band sound, the track unfolds with increasingly brilliant tones toward the chorus, evoking a bright atmosphere.

The words seem to bounce along with the rhythm, making it a song that radiates a sense of fun.

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[January 2026] The Latest Trending Commercials (171–180)

SUZUKI FRONX “An option to bring beauty to SUVs.”

FRONX TV commercial: “FRONX — adding beauty as a choice to SUVs.”

A commercial that introduces the appeal of the Fronx’s design from the perspective of a furniture craftsman.

Alongside narration about how the combination of straight and curved lines creates a beautiful design, the Fronx’s exterior is shown extensively.

It’s a striking ad that matches the tagline, “An option for beauty in an SUV.” The familiar background music is Erik Satie’s “Je te veux.” Many people might recognize the tune without knowing its title.

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Glico Pocky ‘Discover Pocky’ VersionAyana Shiromoto

Pocky Ayana Shiromoto ‘Discovering Pocky’ version (60″)

This commercial shows Ayana Shiromoto in a library, reading a book about the care that goes into making the chocolate used for Pocky.

Learning that the chocolate is crafted with carefully selected cocoa, she can’t help blurting out, “Wow!” Toward the end of the commercial, there’s a scene of her eating Pocky with a little girl; their heartwarming interaction leaves a lasting impression.

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Kao Merit “Happiness” Version

Kao Merit Happiness Version CM

This is a Meritto commercial featuring illustrations drawn with a soft touch that leave a strong impression.

The footage depicts the wonderful days of a parent and child, and just watching it warms your heart.

The tagline, “Family, Love, and Meritto,” is lovely as well, highlighting that it’s a perfect shampoo for households raising children.

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Kanebo: ‘Living is always a work in progress.’Shiho Ochi

KANEBO 'Living is always a work in progress.' 60 seconds

Shiho Ochi, the vocalist of Superfly, appears in it.

Versions of Ochi from the present, past, and future show up, sharing a life perspective on aging and youth.

And toward the end of the commercial, Ochi’s rendition of “Kuchibiru yo, Atsuku Kimi wo Katare” plays.

The song is by Machiko Watanabe and is a staple in Kanebo commercials.

It’s only a single sung phrase, but her beautiful voice—powerful yet gentle—truly captivates.

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Suntory: Suntory’s Craftsmanship “Hakushu” EditionNarrator: Misuzu Jinno

Suntory’s Craftsmanship: “Hakushu” Edition – 60 seconds

This commercial gives a detailed look at the whisky-making process at the Hakushu Distillery in Yamanashi Prefecture.

It shows the production steps in which malted barley—the raw ingredient—is stirred by hand, with each individual grain carefully observed.

Through interview footage with the staff, you can clearly feel their passion for crafting whisky.

The background music features an instrumental arrangement of Koji Tamaki’s signature 1996 song “Den-en” (Rural Landscape).

The arrangement further highlights the beauty of the original melody, resulting in a finish so captivating you can’t help but be enthralled.

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