[Ariel Commercial] Popular and Historical Commercials Summary [2026]
When you think of Ariel, it’s a staple laundry detergent in Japan, first released in 1986.
Nowadays, in addition to liquid detergents, gel-ball type detergents—where the detergent ingredients are wrapped in a film—are also available.
Every time Ariel launches a new product, new commercials are aired one after another, so you often see Ariel ads when watching TV.
In this article, we’ll showcase Ariel commercials all at once, both old and new.
Be sure to pay attention to the star-studded cast, including Toma Ikuta, who has served as the CM character for many years and appeared in numerous commercials.
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[Ariel Commercials] Popular Ads and All-Time Commercials Summary [2026] (31–40)
P&G Ariel Sports Liquid Detergent “Hands-Free Refill” VersionNaomi Osaka
Many people buy refill packs of detergent because they’re cheap and eco-friendly, but isn’t refilling a real hassle? After watching this commercial, you’ll definitely think, “Is it really that easy?” It’s the ‘Hands-Free Refill’ spot for Ariel Sports liquid detergent featuring pro tennis player Naomi Osaka.
At first glance, it looks like a regular refill pack, but even if you open the cap and turn it upside down, no detergent comes out.
Just check the orientation, snap it into the bottle until you hear a click, and then in an instant the detergent is drawn into the bottle! Just like Naomi Osaka’s reaction, seeing it makes you want to try it yourself (lol).
P&G Ariel Sports Liquid Detergent “Birth” EditionToma Ikuta, Naomi Osaka
Ariel’s brand ambassador Toma Ikuta and professional tennis player Naomi Osaka appear in the commercial for Ariel laundry detergent, the “Birth of the Sports Liquid Detergent” edition.
Athletes move intensely, where every split second counts and they put everything on the line.
They can’t worry about getting their clothes dirty.
And when it comes to sports, sweat is inevitable.
Many parents whose children are in athletic clubs probably struggle with odors and stains, right? This commercial introduces a powerful detergent that looks ready to solve those problems.
P&G Ariel Mite-Repellent Plus: “Announcement” EditionToma Ikuta, YOU, Miyuki Oshima
Just hearing the word “dust mites” makes me feel itchy, but since they’re tiny and invisible, many people don’t worry about them that much.
Then occasionally a TV show shocks us with how many there actually are.
In this commercial, Toma Ikuta appears as the “Head of the Anti-Mite Task Force,” answering questions posed by a homemaker with children.
The lineup of homemakers is star-studded too, featuring Akane Ohsawa, YOU, and Miyuki Oshima from Morisanchu.
It conveys how amazing it is that simply washing with this detergent adds an anti-mite effect.
P&G Ariel: “Announcement! The Truth About Odor Comeback”Toma Ikuta
A series of commercials aired in 2018 featuring Toma Ikuta.
It opens with a narration saying “The science of laundry: Ariel,” then Toma Ikuta appears, evoking the image of presenting research findings.
He emphatically highlights Ariel’s strengths—its antibacterial and disinfecting power that prevents odors from returning.
It seems Toma Ikuta is portrayed as an Ariel researcher!
P&G Ariel: “The Third Detergent Arrives”Toma Ikuta
These days, gel ball detergents have really become the norm, haven’t they? This is the “The Third Type of Detergent Arrives” commercial.
It features Toma Ikuta, Ariel’s image character, and Miranda Kerr, who also appears in Bold’s commercials.
Both of them have such amazing figures that they look great striking poses—it hardly feels like a laundry detergent commercial.
Still, at the beginning they make sure to pinch a gel ball between their fingers to give it a proper spotlight.
It’s a commercial where you end up more captivated by the two of them than by the gel balls.