[Ariel Commercial] Popular and Historical Commercials Summary [2026]
When you think of Ariel, it’s a staple laundry detergent in Japan, first released in 1986.
Nowadays, in addition to liquid detergents, gel-ball type detergents—where the detergent ingredients are wrapped in a film—are also available.
Every time Ariel launches a new product, new commercials are aired one after another, so you often see Ariel ads when watching TV.
In this article, we’ll showcase Ariel commercials all at once, both old and new.
Be sure to pay attention to the star-studded cast, including Toma Ikuta, who has served as the CM character for many years and appeared in numerous commercials.
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[Ariel Commercials] Popular Ads and All-Time Commercials Summary [2026] (31–40)
P&G Ariel “Super Time-Saving” VersionToma Ikuta
This is Ariel’s “Super Quick” commercial.
This one features as many as five researchers, which might make it feel more like a real laboratory.
The CG and background music in the ad fit together nicely, and the music during the stain-removal scene is especially fresh—it really gives you that “ah, it’s gone!” feeling.
It’s a clever commercial that makes you think, “I hope they keep working hard on stain research from here on out.”
P&G Ariel/Bold Gel Ball Booster “Street Interview” VersionBananaman
This commercial starts off like a typical on-the-street interview.
In Ariel’s Gel Ball Booster “Street Interview” version, ordinary people share what they think, and then the comedy duo Bananaman appears outside the frame to explain how that’s actually not the case.
The idea that you should use more detergent for tougher stains is wrong—instead, Shitara recommends using gel balls with stronger cleaning and stain-decomposing power.
The difference in breakdown power compared to liquid detergent is obvious at a glance, and Himura—who keeps reacting with the general public, saying “Ohhh” and “Wow”—is adorable, too (lol).
P&G Ariel Power Gel Ball 3D
An Ariel commercial depicting how gel pods are made in a factory.
The music featured in this ad is by composer, arranger, and music producer Yuki Ono, who creates music for a wide range of commercial songs, TV shows, films, and games.
With its bright horn tones, the piece instantly gives the product a vivid, glamorous impression.
The music even makes the factory’s conveyor lines feel like a fashion-show runway.
The products striding confidently down the runway, together with the music that adorns them, conjure up the image of astonishingly effective laundry results.
P&G Ariel “Siblings” Version
This is the Ariel commercial song sung with a gentle voice.
It has a soft atmosphere with a hint of cheerfulness.
The commercial shows a brother and sister doing laundry, which is unexpectedly soothing and comforting.
There is also a night version of this commercial that uses the same song, but with arrangements tailored to the nighttime mood, making it sound like a different piece.
P&G Ariel “How to Gel Ball” VersionToma Ikuta, Rena Haruyama, Risa Mizuki
This is a commercial for Ariel Gel Ball laundry detergent featuring Toma Ikuta in a lab coat.
As the title “How to Gel Ball” suggests, it teaches you how to use the gel balls.
Two women, who appear to be researchers, clearly explain that you shouldn’t put them in the detergent drawer; instead, place the gel ball directly into the drum and then load the laundry on top.
But because they deliver the explanation while singing and dancing lightly, it becomes a bit silly—and you can’t help but laugh.