Feeling Autumn: Fall Commercial Songs — A Special Feature on Popular CM Tracks
Autumn is full of pleasures—appetite, sports, the arts, and travel.
Commercials also plan and promote new products and services in line with these seasonal changes.
In this article, we’ll introduce a range of songs featured in autumn commercials.
We’ve picked not only songs with an autumn vibe, but also any tracks that were used in fall ads, even if they aren’t explicitly about autumn.
From pieces that evoke the season’s beautiful scenery to many other tunes, we’ve gathered a wide variety.
You might just find your favorite CM song or that track you’ve been curious about and searching for.
- Autumn songs that were hits in the 80s. Classic and popular tracks from Japanese music.
- Popular Autumn Songs Ranking [2026]
- Autumn songs that were hits in the ’90s. Classic and popular tracks in Japanese music.
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- [Autumn Songs] Songs of autumn. Classic tracks and popular favorites you’ll want to listen to in the fall.
- Ballad songs perfect for autumn. Timeless mellow hits for the fall season.
- [2026] Winter commercial song. The winter song that was playing in the commercial.
- [Heartwarming] Moving CM songs. Popular commercial songs
- [September 2024] Compilation of TV commercial songs
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
[Feeling Autumn] Fall Commercial Songs: Popular TV Commercial Song Collection (61–70)
Let’s nuance it.Kousaka Miyuki
Shiseido’s cosmetics commercials have featured many iconic songs.
The fall 1984 campaign song was “Nuance Shimasho.” It’s a track by Miyuki Kosaka, beloved as both an actress and a singer.
The sound has a city-pop vibe with synthesizers, occasionally evoking an exotic Asian atmosphere.
The lyrics liken autumn’s changeable weather to a woman’s fickle heart.
Keep the meaning of the title in mind as you listen.
Ya Ya (I Won’t Forget That Time)Sazan Ōrusutāzu
In the commercial for Mazda’s MPV, a jazz-style arrangement of Southern All Stars’ “Ya Ya (Ano Jidai o Wasurenai)” was featured.
While introducing the car’s convenient functions, the ad portrays people enjoying driving.
The lyrics—about longing for bygone days and living without forgetting cherished memories—harmonize with the CM’s visuals.
It highlights irreplaceable moments with family and friends, with the song coloring scenes of the MPV cruising through a stylish city.
Cute MinaKuwata Keisuke
A love song brimming with Kuwata-san’s signature style, “Kawaii Mina.” Originally the B-side to the 2002 single “Tokyo,” it was featured as the theme for UNIQLO’s LifeWear commercials from 2021 to 2022.
The song conveys Kuwata-san’s affection for his favorite Italian singer, Mina Mazzini.
A fleeting summer romance is recalled—a fragile love story expressed through a beautiful melody and lyrics that flow naturally.
It pairs perfectly with Haruka Ayase strolling down a ginkgo-lined avenue in the “Washable Wool” spot and with the phrase “nandodemo~” (“again and again”).
The bittersweet, almost bravado-tinged sentiment in the closing lyrics resonates with the sentimental days of autumn.
Make a kiss with your eyes!Conny
Hit song “Kiss wa Me ni Shite!” by The Venus, a band active in the 1970s–1980s known for American pop remakes.
Released in 1981 as their seventh single, it was used as Kanebo Cosmetics’ autumn campaign song.
Beethoven’s “Für Elise” is arranged in an oldies style, evoking a nostalgic and familiar feel.
With lyrics by Yoko Aki that sing of the passions of love, Connie’s vocals are awesome! Speaking of red lipstick—its vivid or deep hues can also lend a certain autumnal vibe, don’t you think?
My belovedOkuda Tamio
The song used as the BGM for DUSKIN’s fall cleaning-themed commercial is Tamio Okuda’s “Aisuru Hito yo” (“Oh, My Beloved”).
Its laid-back, refreshing vibe—so characteristic of Okuda—perfectly matches the pleasant autumn weather, doesn’t it? Meanwhile, if you listen to the live performances or the studio recording, it gives a somewhat different impression from the CM BGM: you’ll likely feel it’s a stylish, cool song for grown-ups.
Be sure to check out the track on its own, too.
Love MemoryMatsuzaki Shigeru
A commercial that drew attention for featuring “Ai no Memory,” also known as one of Shigeru Matsuzaki’s signature songs.
Many celebrities appeared in it, and there’s even a version where he sings straight to the camera while playing the piano.
The footage of actor Masaomi Kondo portraying a cool man eating chocolate in various scenes is also memorable.
Set to a sound where sweeping strings intertwine with a band performance, his direct expression of feelings toward a loved one evokes a romantic mood.
It’s a CM song that perfectly pairs the happiness of a chocolate moment with phrases that think of someone special.
After the FestivalKuwata Keisuke
Matsuri no Ato, which was featured in a memorable commercial depicting a romantic scene of a man and woman sitting on a bench, was written by Keisuke Kuwata, the lead vocalist of Southern All Stars, who also appears in the ad.
The lyrics—singing of the moment when the lively festival ends and quiet returns—pair perfectly with the scene capturing a man’s raw feelings as he is pressed by a woman.
The imagery and music intertwining a coffee advertisement with a depiction of romance evoke a certain sense of poignancy and wistfulness.