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Feeling Autumn: Fall Commercial Songs — A Special Feature on Popular CM Tracks

Autumn is full of pleasures—appetite, sports, the arts, and travel.

Commercials also plan and promote new products and services in line with these seasonal changes.

In this article, we’ll introduce a range of songs featured in autumn commercials.

We’ve picked not only songs with an autumn vibe, but also any tracks that were used in fall ads, even if they aren’t explicitly about autumn.

From pieces that evoke the season’s beautiful scenery to many other tunes, we’ve gathered a wide variety.

You might just find your favorite CM song or that track you’ve been curious about and searching for.

Feeling Autumn: Fall Commercial Songs. Popular Commercial Song Feature (51–60)

‘87 Autumn “Woolmark”

THE TURAIbakufū suranpu

Tp211 THE TSURAI Bakufu Slump & Horn Spectrum
THE TURAIbakufū suranpu

This is the ninth single by Bakufu Slump, released in 1987, and it was used as the CM song for the Woolmark campaign in the fall of ’87.

It was also released as the lead single from their fourth album, JUNGLE.

Back then, Bakufu Slump had a strong rock flavor and often delivered intense live performances.

SoftBank “Shirato Family Mystery Train” Edition

LemonYonezu Kenshi

Shison Jun’s performance of 'Lemon' is hugely popular! The SoftBank commercial

Have you seen SoftBank’s “Shirato Family Mystery Train” commercial? Despite its mystery-movie style storyline, it ends with a twist where Jun Shison sings.

And the song he performs is Kenshi Yonezu’s “Lemon.” The track is a ballad that likens oneself and a precious person who have been separated to a sliced lemon.

You’ll surely be drawn into its beautiful yet sorrowful world.

You can also enjoy comparing how it sounds in the song versus in the commercial.

Seven & i Holdings “Autumn Outing Fair” edition

Lovely SundayAshida Mana

Mana Ashida – Wonderful Sunday ~Gyu Gyu Good Day!~
Lovely SundayAshida Mana
Lovely Sunday ~Gyu Gyu Good Day~ PV Full.mp4

Mana Ashida, who starred in the drama Marumo no Okite and whose theme song Maru Maru Mori Mori! was a massive hit, continues to shine in various scenes even in the Reiwa era.

Suteki na Nichiyoubi ~Gyu Gyu Good Day!~ is her solo debut single, released in 2011.

The bright, bouncy melody is uplifting, and Mana-chan’s energetic, exuberant dancing gives you a boost too! As the tie-in song for Seven & i Holdings’ “Autumn Outing Fair” commercial, it’s a happy tune that truly makes you want to go out!

Ezaki Glico “Pocky”

We might never meet again.Kikuchi Momoko

CM - Glico - Pocky - Momoko Kikuchi - Glico - Pocky

The scene where Momoko Kikuchi sees off someone dear to her at a train station is depicted with striking emotion, conveying the loneliness and heartache of parting.

Her 1985 release “Mou Aenai Kamo Shirenai” (We Might Never Meet Again) expresses straightforward feelings for a loved one.

The emotions of the moment when someone precious leaves your side, paired with the slightly wistful melody, perfectly match the visuals.

Her clear, transparent vocals and the final shot of her eating Pocky leave a lasting impression, making it a CM song filled with nostalgic charm.

[Feeling Autumn] Fall Commercial Songs: Popular TV Commercial Song Collection (61–70)

Honda VEZEL “GOOD GROOVE” Version

sparkleFuji Kaze

Fujii Kaze – Kirari (Official Video)
sparkleFuji Kaze
[Web-Exclusive Commercial] VEZEL “GOOD GROOVE” Version [♪ Fujii Kaze / Kirari]

Singer-songwriter Fujii Kaze.

His track “Kirari” first premiered in Honda’s VEZEL “GOOD GROOVE” commercial, which helped it gain widespread attention.

The song itself is dance music that portrays two people setting off on a journey with someone they love.

Since the commercial depicts a family heading out by car, it matched the lyrics perfectly.

For that reason, it’s a song you’ll want to experience not just on its own, but together with the commercial.

Also, pay attention to how the title’s wording features subtle internal rhymes—that’s another highlight.

Kanebo Autumn Campaign

How many good faces?Gō Hiromi

This is Hiromi Go’s 35th single, chosen as the song for Kanebo’s autumn campaign.

It peaked at No.

8 on the Oricon Weekly Singles Chart.

In 2002, the Korean male duo CAN covered it under the title “Icy Woman.” Although it’s an old song released in 1980, what’s amazing is how Hiromi Go hasn’t changed at all.

Nissin Donbei “Heartwarming Double Broth” Version

From the northern innMiyako Harumi

Harumi Miyako / From the Northern Inn [Lyric Video]
From the northern innMiyako Harumi
NISSIN Donbei commercial: “Double Broth That Warms the Heart” — 15 seconds

For Harumi Miyako, “Kita no Yado Kara” (1975), her third million-selling hit, is one of her signature songs and has been covered by numerous artists, including Keisuke Kuwata and Fuyumi Sakamoto.

With lyrics by Yū Aku and music by Asei Kobayashi, it’s a heartbreak song that pours out feelings for someone who can’t be forgotten.

It was featured in Nissin Donbei’s “A Broth That Soaks Into the Heart (Double Dashi)” commercial starring Riho Yoshioka and Gen Hoshino, where Yoshioka’s character, the “Don-Gitsune,” single-mindedly shaving katsuobushi leaves a lasting impression.

There’s also an anecdote that the sweater sequence was conceived as a ritual to bring closure to a breakup, which seems to link with the scene where the glasses are thrown.

It’s a song in which the aching heart of a woman thinking of love in the harsh cold of the north quietly seeps in.