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Feeling Autumn: Fall Commercial Songs — A Special Feature on Popular CM Tracks

Autumn is full of pleasures—appetite, sports, the arts, and travel.

Commercials also plan and promote new products and services in line with these seasonal changes.

In this article, we’ll introduce a range of songs featured in autumn commercials.

We’ve picked not only songs with an autumn vibe, but also any tracks that were used in fall ads, even if they aren’t explicitly about autumn.

From pieces that evoke the season’s beautiful scenery to many other tunes, we’ve gathered a wide variety.

You might just find your favorite CM song or that track you’ve been curious about and searching for.

[Feel the Autumn] Autumn Commercial Songs: A Special Feature on Popular CM Tracks (1–10)

au「LISMO!」

Promise in Madder Redikimonogakari

Ikimonogakari 'Akane-iro no Yakusoku' Music Video
Promise in Madder Redikimonogakari

Ikimono-gakari, the beloved national pop unit, released the single “Akane-iro no Yakusoku” in 2007.

It was featured in a commercial for au’s “LISMO!” Some people may even have set it as a ringtone on their cell phones back then.

It’s an iconic early autumn masterpiece, and Mizuno has mentioned that he wrote it with a wedding theme.

The arrangement by Masanori Shimada is beautiful, and it’s infused with Ikimono-gakari’s signature simplicity and heartfelt message of love that resonates with crystal clarity.

Capturing the fleeting passage of the seasons and the preciousness of a single moment of affection, the song overlaps with nostalgic autumn scenery and deeply moves the listener.

SUUMO: “That first time is the beginning of many firsts.” (Version/Chapter)

Night of Osmanthuskinoko teikoku

Kinoko Teikoku — Night of the Osmanthus
Night of Osmanthuskinoko teikoku

In this commercial featuring Moka Kamishiraishi, Kinoko Teikoku’s “Kinmokusei no Yoru” plays alongside visuals themed around the start of a new life.

The song evokes the scent of fragrant olive drifting through an autumn night and gives voice to the bittersweet feelings held in one’s heart.

Her step into a new place vividly captures a mix of anticipation and anxiety.

While looking back on past memories, the lyrics portray the inner struggle of taking a step toward the future, and viewers will relate to her as she deepens connections with unfamiliar people in a new town.

Kirin Beverage “Gogo no Kocha” (Afternoon Tea)

Maplesupittsu

Some of you might feel like listening to it when autumn comes.

It’s a classic by Spitz, a rock band beloved nationwide.

It was released in 1998 as their 19th single.

It drew attention again in 2017 when singer Moka Kamishiraishi covered it for a Kirin Beverage “Gogo-no-Kocha” commercial.

The blend of poignancy and freshness really tugs at the heart.

I recommend giving it a careful listen during a cool, breezy time of day, with a cup of coffee or tea in hand.

Feeling Autumn: Fall Commercial Songs. Popular Commercial Song Special (11–20)

McDonald’s “Tsukimi Burger Series” / au by KDDI “LISMO!”

crescent moonayaka

Since its release in 2006, Ayaka’s love ballad “Mikazuki” has captured the hearts of many.

Even younger generations know it well, and it’s often featured in playlists of autumn songs and love songs—a timeless classic.

Those who experienced it in real time may also remember the au “LISMO” commercials with the familiar squirrel character.

The song resonates with the sentimental feelings of autumn and with hearts in love.

It also matches the warm, heartful, and positive message of McDonald’s Tsukimi series “Daughter” commercial featuring Ken Mitsuishi and Yukino Kishii, filling it with a cozy atmosphere.

Glico Almond Chocolate: “For certain reasons, I'm going on a journey” (version)

Stay by my side even after autumnMinamino Yoko

Yoko Minamino – Stay by My Side, Even After Autumn (1988)
Stay by my side even after autumnMinamino Yoko

This is a Glico Almond Chocolate commercial depicting a woman, played by Yoko Minamino, setting off on a journey.

It features her song “Aki kara mo, Soba ni Ite,” whose gentle melody expresses the bittersweet feelings that come with the arrival of autumn.

Phrases that convey the wish to stay with a loved one forever match the visuals, reflecting the changing seasons.

Watching her dash onto a train and embark on her trip evokes autumn excursions.

It’s a song that colors the season often called the “autumn of appetite.”

Kintetsu (Kinki Nippon Railway) “A Story Worth Telling: Ise-Shima.” (Autumn 2019 Toba/Shima Edition)

Recollection TrainYamazaki Masayoshi

This is a song written by Masayoshi Yamazaki, a singer-songwriter who also works as an actor, for Kintetsu (Kinki Nippon Railway)’s commercial “The Ise-Shima You’ll Want to Talk About.” He himself appeared in the ad.

Inspired by a pilgrimage to Ise Jingu, the guitar and percussion rhythms pleasantly evoke the sound of trains like the limited express Shimakaze rolling along the tracks.

The gentle lyrics, which can also be read as a metaphor for life, soothe minds and bodies worn out by the day-to-day.

With its laid-back mood, it’s a perfect number to soundtrack an autumn trip.

Sukiya Tsukimi Sukiyaki Beef Bowl “When I Look at the Moon” Version

EclipseBillyrrom

Billyrrom – “Eclipse” 【Official Music Video】
EclipseBillyrrom

This is a commercial in which Satomi Ishihara introduces Sukiya’s new autumn-perfect item, the Tsukimi Sukiyaki Gyudon.

It portrays her seeing the beautiful autumn moon and being reminded of the Tsukimi Sukiyaki Gyudon, and the way she digs in with gusto really conveys its visual appeal and deliciousness.

The CM song is Billyrrom’s “Eclipse,” notable for its calm rhythm, which seems to emphasize the gentle atmosphere of autumn.