Feeling Autumn: Fall Commercial Songs — A Special Feature on Popular CM Tracks
Autumn is full of pleasures—appetite, sports, the arts, and travel.
Commercials also plan and promote new products and services in line with these seasonal changes.
In this article, we’ll introduce a range of songs featured in autumn commercials.
We’ve picked not only songs with an autumn vibe, but also any tracks that were used in fall ads, even if they aren’t explicitly about autumn.
From pieces that evoke the season’s beautiful scenery to many other tunes, we’ve gathered a wide variety.
You might just find your favorite CM song or that track you’ve been curious about and searching for.
- Autumn songs that were hits in the 80s. Classic and popular tracks from Japanese music.
- Popular Autumn Songs Ranking [2026]
- Autumn songs that were hits in the ’90s. Classic and popular tracks in Japanese music.
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- [Autumn Songs] Songs of autumn. Classic tracks and popular favorites you’ll want to listen to in the fall.
- Ballad songs perfect for autumn. Timeless mellow hits for the fall season.
- [2026] Winter commercial song. The winter song that was playing in the commercial.
- [Heartwarming] Moving CM songs. Popular commercial songs
- [September 2024] Compilation of TV commercial songs
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
[Feeling Autumn] Autumn Commercial Songs: A Special Feature on Popular CM Tracks (41–50)
Is it okay for me to fall for you this much?Hinatazaka46
The song used in the Curry House CoCo Ichibanya “More HAPPY at CoCo Ichi!” campaign commercial was ‘Konna ni Suki ni Nacchatte Ii no?’ It’s a track by the idol group Hinatazaka46 that sings about love from a woman’s perspective.
Using the phrase from the title, it portrays the feeling of being troubled by liking someone too much.
It’s a mid-tempo ballad that gently embraces the listener, making it perfect for those autumn nights that tend to feel a little bittersweet.
Feeling Autumn: Fall Commercial Songs. Popular Commercial Song Feature (51–60)
Tokyo ExpressHayami Yū
This is Yū Hayami’s 22nd single, released in 1987, which was featured as the autumn campaign song for KOSÉ cosmetics.
Although Yū Hayami was very popular as an idol, around this time she had many danceable, mature-sounding songs, giving a very cool impression.
HOLIDAYSKimura Kaera
Kaela Kimura’s “HOLIDAYS,” featured in JRA’s HOT HOLIDAYS! “Tenno Sho (Autumn)” commercial, is an irresistibly pop track that makes you feel excited just by listening! The lyrics capture the joy of a day off, and if you play it before heading out, it’ll definitely lift your spirits! It’s a perfect match for the commercial’s comical tone.
Be sure to listen to it together with the CM at least once!
The Wind RisesMatsuda Seiko
Seiko Matsuda is a singer-songwriter and idol.
The song she created as the commercial jingle for Glico’s Pocky, in which she appeared, is “Kaze Tachinu” (The Wind Rises).
The phrase “kaze tatsu” is originally a seasonal word for autumn, and the title of this work uses its perfective form.
In the lyrics, the relationship between two people—already changed—is sung in connection with the changing seasons.
Though the theme is heartrending, the song also carries a certain refreshing quality—that’s part of its appeal.
Additionally, it’s worth noting that the song was featured in a 2016 commercial for Suntory’s Iyemon tea.
Lovely birthdayMoritaka Chisato
Released in 1994 and featured as the CM song for Asahi Draft Beer Z (Autumn/Winter edition), this is Chisato Moritaka’s 23rd single.
Interestingly, the track wasn’t included on any of her original albums.
It’s a very cute song with lyrics about trying her hand at homemade cooking for the first time on her beloved boyfriend’s birthday.
Though the road home is lit by the glowing madder-red…Shiina Ringo
The Suntory “The Cocktail Bar” commercials that aired starting in 1999.
They’re memorable for featuring Ringo Sheena’s vocals in sync with the animation.
The song’s title is “Akane Sasu, Kiro Terasaredo…”.
It portrays the changing sky at sunset and the shift from summer to autumn as metaphors for changes in one’s state of mind.
The moody, jazz-like sound and her powerful, ornamented singing are sure to draw you in.
Even if blown by the windKeyakizaka46
The idol group Keyakizaka46.
The performance that drew attention with them wearing suits was “Kaze ni Fukaretemo.” It’s also known for being featured in STRIPE International’s “MECHAKARI ‘Kaze ni Fukaretemo’” commercial.
Since the members appeared in suits in the ad as well, many of you probably remember it vividly.
The lyrics compare the changing of the seasons to the evolving relationship between a man and a woman.
As the title suggests, one way to enjoy it is to listen while feeling the autumn breeze.