Feeling Autumn: Fall Commercial Songs — A Special Feature on Popular CM Tracks
Autumn is full of pleasures—appetite, sports, the arts, and travel.
Commercials also plan and promote new products and services in line with these seasonal changes.
In this article, we’ll introduce a range of songs featured in autumn commercials.
We’ve picked not only songs with an autumn vibe, but also any tracks that were used in fall ads, even if they aren’t explicitly about autumn.
From pieces that evoke the season’s beautiful scenery to many other tunes, we’ve gathered a wide variety.
You might just find your favorite CM song or that track you’ve been curious about and searching for.
- Autumn songs that were hits in the 80s. Classic and popular tracks from Japanese music.
- Popular Autumn Songs Ranking [2026]
- Autumn songs that were hits in the ’90s. Classic and popular tracks in Japanese music.
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- [Autumn Songs] Songs of autumn. Classic tracks and popular favorites you’ll want to listen to in the fall.
- Ballad songs perfect for autumn. Timeless mellow hits for the fall season.
- [2026] Winter commercial song. The winter song that was playing in the commercial.
- [Heartwarming] Moving CM songs. Popular commercial songs
- [September 2024] Compilation of TV commercial songs
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
[Feel the Autumn] Autumn Commercial Songs: Popular CM Song Collection (21–30)
C.O.S.M.O.S. ~Cosmos (Autumn Cherry Blossoms)~Sandaime Jē Sōru Burazāzu fromu Eguzairu Toraibu
For those seeking a ballad that evokes a mellow mood as the feeling of autumn deepens, we recommend an autumn song by Sandaime J Soul Brothers from EXILE TRIBE.
Released in October 2014, this work was produced as the third installment in their four-seasons series.
Centered on the theme of a forbidden love, it portrays a poignant world where unfulfilled feelings are likened to autumn cosmos flowers.
The song was also featured in commercials for the jewelry brand Samantha Tiara and for Huis Ten Bosch.
Ryuuji Imaichi’s delicate vocals carefully weave each word as if speaking directly to the listener, resonating deeply in the heart.
It’s the perfect track for when you want to immerse yourself in the complex emotions of love that you can truly understand only now as an adult, while recalling autumn nights spent with friends during your school days.
MapleKamisiraishi Moka
Moka Kamishiraishi’s song Kaede, released under the name adieu, was put out digitally after it was sung in a Kirin Afternoon Tea commercial.
It’s a cover of the song by Spitz, and compared to the original, it leans more toward an acoustic sound, giving it a softer tone.
While preserving the original’s atmosphere, she delivers it in her own expressive way, conveying a sense of love and respect for the piece.
The commercial portrays everyday scenes with Afternoon Tea, featuring warm imagery of her walking and singing with a bottle of Afternoon Tea in hand.
Utopiaimase
This commercial promotes how well Kirin Hana-Yoi fits joyful autumn moments, conveyed through the smiles of Yuki Yoda and Mizuki Yamashita.
It portrays how the light fizz and fruity deliciousness make time with friends and moments savoring autumn flavors even more enjoyable.
Further highlighting the relaxed, everyday atmosphere depicted on screen is the song Utopia by imase.
With its delightfully bouncy rhythm and airy vocals, the track conveys a clear sense of fun.
NEVER FALL IN LOVE AGAINSazan Ōrusutāzu
This commercial, which shows Haruka Ayase and Kohei Matsushita getting ready in the morning, introduces the appeal of HEATTECH.
As they prepare to head out, both of them put on HEATTECH, and their surprised reactions to its comfort and warmth are memorable.
Toward the end of the commercial, the two are shown going out in outfits centered around HEATTECH, highlighting that it’s easy to incorporate not just as underwear but as a part of fashion.
The background music features Southern All Stars’ “NEVER FALL IN LOVE AGAIN,” a gentle, soothing track whose lyrics about bittersweet autumn love resonate with the heart.
Love SpellIshikawa Hidemi
Hidemi Ishikawa was an idol who rose to popularity in the mid-1980s.
Her 1985 release “Ai no Jumon” (“Love Spell”) is a bright, exhilarating pop number that seems to embody the charm of her catchphrase, the “Refreshing Angel.” Though it feels as crisp as summer, the lyrics feature many words associated with autumn.
It seems like a perfect match for times when you want to listen to something refreshing even in the fall.
The song was used as KOSE Cosmetics’ autumn campaign song and sings about making the one you love completely infatuated.
STAY now i’m hereDream
This is Dream’s 10th single, which was used as a commercial song in the fall of 2001.
It’s a gentle, autumnal ballad.
The mature choreography that goes with this song looks really cool.
ShineJAY’ED
This is JAY’ED’s seventh single, released in 2010.
At the time, it drew attention as a rare song for him that portrayed the feeling of being in love.
JAY’ED is half New Zealander on his mother’s side and half Japanese on his father’s side, and he is bilingual in Japanese and English.