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Feeling Autumn: Fall Commercial Songs — A Special Feature on Popular CM Tracks

Autumn is full of pleasures—appetite, sports, the arts, and travel.

Commercials also plan and promote new products and services in line with these seasonal changes.

In this article, we’ll introduce a range of songs featured in autumn commercials.

We’ve picked not only songs with an autumn vibe, but also any tracks that were used in fall ads, even if they aren’t explicitly about autumn.

From pieces that evoke the season’s beautiful scenery to many other tunes, we’ve gathered a wide variety.

You might just find your favorite CM song or that track you’ve been curious about and searching for.

[Feel the Autumn] Autumn Commercial Songs: Popular CM Song Collection (21–30)

KOSÉ Cosmetics · ’85 Autumn Campaign Song

Love SpellIshikawa Hidemi

Hidemi Ishikawa – Spell of Love
Love SpellIshikawa Hidemi

Hidemi Ishikawa was an idol who rose to popularity in the mid-1980s.

Her 1985 release “Ai no Jumon” (“Love Spell”) is a bright, exhilarating pop number that seems to embody the charm of her catchphrase, the “Refreshing Angel.” Though it feels as crisp as summer, the lyrics feature many words associated with autumn.

It seems like a perfect match for times when you want to listen to something refreshing even in the fall.

The song was used as KOSE Cosmetics’ autumn campaign song and sings about making the one you love completely infatuated.

Kirin Afternoon Tea: 'Wanting to meet means wanting to warm you. Winter '17' Edition'

MapleKamisiraishi Moka

Moka Kamishiraishi’s song Kaede, released under the name adieu, was put out digitally after it was sung in a Kirin Afternoon Tea commercial.

It’s a cover of the song by Spitz, and compared to the original, it leans more toward an acoustic sound, giving it a softer tone.

While preserving the original’s atmosphere, she delivers it in her own expressive way, conveying a sense of love and respect for the piece.

The commercial portrays everyday scenes with Afternoon Tea, featuring warm imagery of her walking and singing with a bottle of Afternoon Tea in hand.

Kirin Beer Hanayoi: Autumn’s Best Face — “Yuki Yoda” Version / “Mizuki Yamamoto” Version

Utopiaimase

This commercial promotes how well Kirin Hana-Yoi fits joyful autumn moments, conveyed through the smiles of Yuki Yoda and Mizuki Yamashita.

It portrays how the light fizz and fruity deliciousness make time with friends and moments savoring autumn flavors even more enjoyable.

Further highlighting the relaxed, everyday atmosphere depicted on screen is the song Utopia by imase.

With its delightfully bouncy rhythm and airy vocals, the track conveys a clear sense of fun.

UNIQLO 2025 HEATTECH Life and Wear “A Pleasant Morning” Edition

NEVER FALL IN LOVE AGAINSazan Ōrusutāzu

This commercial, which shows Haruka Ayase and Kohei Matsushita getting ready in the morning, introduces the appeal of HEATTECH.

As they prepare to head out, both of them put on HEATTECH, and their surprised reactions to its comfort and warmth are memorable.

Toward the end of the commercial, the two are shown going out in outfits centered around HEATTECH, highlighting that it’s easy to incorporate not just as underwear but as a part of fashion.

The background music features Southern All Stars’ “NEVER FALL IN LOVE AGAIN,” a gentle, soothing track whose lyrics about bittersweet autumn love resonate with the heart.

Kanebo 'Hadabisei'

STAY now i’m hereDream

This is Dream’s 10th single, which was used as a commercial song in the fall of 2001.

It’s a gentle, autumnal ballad.

The mature choreography that goes with this song looks really cool.

Nissen “Autumn Nissen”

ShineJAY’ED

JAY’ED「Shine」_Full ver.
ShineJAY'ED

This is JAY’ED’s seventh single, released in 2010.

At the time, it drew attention as a rare song for him that portrayed the feeling of being in love.

JAY’ED is half New Zealander on his mother’s side and half Japanese on his father’s side, and he is bilingual in Japanese and English.

Recruit "FROM A"

blowRIP SLYME

RIP SLYME may be strongly associated with summer songs, but they also have many classic autumn tracks like Tasogare Sunrise.

Blow is the comeback work of DJ FUMIYA, who had been on a brief hiatus since Tasogare Sunrise, and it was released as a single in 2006.

It’s a light, upbeat tune that plays with words in a way only RIP can.

It feels like it could lift those sentimental autumn moods.

The song was used in Recruit’s FROM A campaign, and it also shines as an encouraging anthem that blows away worries and puts a spring in your step.