[I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
You see a lot of beer commercials when you watch TV, don’t you?
Each manufacturer creates commercials with a variety of styles—from fun, youth-oriented spots to sophisticated ads with a premium, adult vibe.
The music used also varies to match each commercial’s mood, and it’s often a hot topic with people asking, “What’s that song?”
In this article, we’ll introduce, all in one place, the songs used in beer commercials from various brands.
You’ll find a wide range here, from trending J-pop to covers of classic jazz standards!
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[Want to hear it again!] Popular beer commercial songs: All-time CM songs [2026] (91–100)
Beyond the seaPāshakurabu
This commercial showcases how well Okinawan flavors pair with Orion The Draft, highlighted through the way Hio Miyazawa enjoys them.
As he heartily bites into freshly grilled chicken and pairs it with Orion The Draft, his blissful expression conveys the deliciousness directly.
Enhancing the warm, happy atmosphere of the meal depicted in the footage is the song Umi no Kanata by Parsha Club.
With a refreshing sound that incorporates the tones of the sanshin and lyrics that include Okinawan language, it evokes images of Okinawa’s beautiful scenery.
Like the flow of a riverKiyosaku (MONGOL800 / UKULELE GYPSY)
This is a Suntory Draft Beer commercial showing a scene of a toast speech at a local summer festival.
The person giving the speech on stage is Sei Hiraizumi, but his talk just goes on and on, so everyone gets tired of waiting because they can’t start the toast.
Just when you think he’s finally finished, he passes the mic to the next person, and the toast is postponed yet again—a gently humorous story that makes you chuckle.
The BGM uses a cover of Hibari Misora’s classic “Kawa no Nagare no Yō ni,” sung by Kiyosaku, the vocalist of MONGOL800.
While preserving the original song’s message about life, the arrangement gives it an uptempo, catchy feel.
Bittersweet SambaHerb Alpert
This commercial highlights the surprising fact that Kin-Mugi has started making a sour, drawing attention to what it tastes like.
In the ad, Hana Kuroki drinks Kin-Mugi Evening Drink Sour and shares her thoughts, and the expansive barley field in the background adds a refreshing feel.
Helping to further emphasize the sense that something new has begun is “Bittersweet Samba.” Well-known as a radio theme song, this track clearly conveys the anticipation that something is about to start.
Its bright brass tones are striking, and the music gives a sense of fun.
Messenger from Sunday↑THE HIGH-LOWS↓
After the breakup of THE BLUE HEARTS, the legendary rock band that earned immense popularity, vocalist Hiroto Kōmoto and guitarist Masatoshi Mashima formed the four-piece rock band ↑THE HIGH-LOWS↓.
Their song ‘Shisha from Sunday’ (Nichiyōbi yori no Shisha), included on their debut album ‘THE HIGH-LOWS,’ was featured a decade after its single release, in 2014, as the theme for Asahi Beer’s “Asahi Off” commercial.
The catchy chorus makes you want to sing along and perfectly suits a beer commercial.
It’s an immortal classic that continues to be used across different eras and in various works.
Why Can’t We Be Friends?War
This is a commercial where Takayuki Yamada talks about the appeal of craft beer and expresses his desire for people to enjoy how to drink it and how to choose it.
Because each craft beer has its own personality, it strongly emphasizes that you can pick one to match the situation and your preferences.
He’s holding Kirin’s craft beer “Spring Valley,” but the content also sparks interest in other craft beers.
UNDEADYOASOBI
In this commercial, young game creators appear, and it depicts them making a game through repeated trial and error.
Watching them immerse themselves in what they love kind of makes you feel envious, doesn’t it? The BGM that colors this youth drama is YOASOBI’s “UNDEAD,” a song about the importance of continuing to change without giving up on becoming happy.
Les Champs-Élysées
This commercial portrays the refreshing feel of Kirin Ichiban Shibori and the joy of having a delicious beer through a conversation between sisters in an airport lounge.
The sisters are played by Hikari Mitsushima and Marie Iitoyo, and the storyline—where the younger sister looks out for her older sister—conveys a sense of warmth.
The song that beautifully highlights the gentle, warm atmosphere of the visuals is “Les Champs-Élysées.” The brass-centered sound is striking, and its brilliant resonance effectively expresses a sense of hope and exhilaration for what lies ahead.