[I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
You see a lot of beer commercials when you watch TV, don’t you?
Each manufacturer creates commercials with a variety of styles—from fun, youth-oriented spots to sophisticated ads with a premium, adult vibe.
The music used also varies to match each commercial’s mood, and it’s often a hot topic with people asking, “What’s that song?”
In this article, we’ll introduce, all in one place, the songs used in beer commercials from various brands.
You’ll find a wide range here, from trending J-pop to covers of classic jazz standards!
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[Want to listen again!] Popular beer commercial songs. Historic CM songs [2026] (11–20)
SeptemberEarth, Wind & Fire
This is a commercial that depicts how Hon-Kirin is enjoyed in each person’s daily life and conveys the exhilaration that comes from its delicious taste.
It portrays everyday scenes with Alice Hirose and Anne Nakamura, as well as Akiyoshi Nakao and Yosuke Eguchi, showing how the feeling of “delicious” can expand one’s world.
The song that further emphasizes the fun conveyed by the visuals is Earth, Wind & Fire’s “September.” Its buoyant, light sound and distinctive vocals create a happy atmosphere that makes you feel the joy in everyday life.
Les Champs-ÉlyséesJoe Dassin
It’s a special-feeling commercial showing people enjoying Ichiban Shibori with a variety of dishes.
The ad aired toward the end of 2025 and features a memorable, year-end party vibe.
Eat, drink, chat—Ichiban Shibori is presented as the perfect match for those happy moments.
The BGM is a parody of “Les Champs-Élysées,” familiar from Ichiban Shibori commercials.
The lyrics roll out one feast after another—shabu-shabu, yakiniku, crab, sukiyaki, and more—expressing the joy of everyone enjoying them together.
GOOD DAYMrs. GREEN APPLE
It’s a simple commercial where the cast members drink Killin Good Ale and share their impressions of the taste.
Hearing them describe it as fruity, vibrant, and aromatic makes you think it might be a bit different from standard beers, which piques your interest.
The BGM features “GOOD DAY” by Mrs.
GREEN APPLE, with vocals by Motoki Ohmori, who also appears in the ad.
The upbeat lyrics encourage a laid-back, easygoing attitude, which is really appealing.
Combined with the refreshing melody and Ohmori’s pure vocals, it’s the kind of song that’s likely to lift your spirits as you listen.
Cartoon HeroesAQUA
This memorable commercial for non-alcoholic Lager Zero was created in collaboration with the drama “Kodoku no Gourmet.” Goro Inogashira, played by Yutaka Matsushige, is characterized as someone who can’t drink alcohol.
In the ad, we see Goro visiting a restaurant that serves alcohol but also offers delicious food.
A message from the ad’s producer appears, addressed to Matsushige, who has long portrayed the teetotaler Goro Inogashira: “We should have reached out to you sooner.” It then shows Matsushige enjoying a Lager Zero.
The song that plays in the latter half of the commercial is “Cartoon Heroes” by the Danish group Aqua, notable for its poppy, catchy melody and bright, polished production.
The Third ManAnton Karas
This commercial, narrated by Hiroki Yamada, introduces people who enjoy their work and highlights the brand concept: “Because we’re having fun, we can change the world.” It conveys the idea that having a sense of enjoyment enables you to commit seriously, and that very attitude becomes the driving force to change the world.
The appearance of YEBISU is also a key point, suggesting the importance of relaxation as well.
Enhancing the relaxed atmosphere of the visuals is “The Third Man,” also known as a movie theme song.
While the sound shifts throughout the footage, the overall tone consistently conveys a warm feeling.
FMPB’z
Here’s the Asahi Super Dry x B’z collaboration commercial.
The footage showing the song’s recording session looks incredibly cool, making it a commercial that not only B’z fans but even those who aren’t will find themselves watching intently.
The song performed in the CM is “FMP,” released in 2024.
The title comes from the initials of “Follow My Passion,” and it’s a passionate track that lifts your spirits as you listen.
[Want to listen again!] Popular beer commercial songs: All-time CM tracks [2026] (21–30)
I want to become the wind.THE BOOM
This is a Hare Kaze commercial showing how different people spend the New Year.
It opens with Yuki Amami and Mio Imada drawing fortunes at a shrine, followed by scenes featuring an office worker, a fisherman, someone getting a haircut, a wedding, and more.
It says that a true celebratory day is one where everyone can share smiles over drinks, and many viewers likely thought, “That’s so true.”