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[I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]

You see a lot of beer commercials when you watch TV, don’t you?

Each manufacturer creates commercials with a variety of styles—from fun, youth-oriented spots to sophisticated ads with a premium, adult vibe.

The music used also varies to match each commercial’s mood, and it’s often a hot topic with people asking, “What’s that song?”

In this article, we’ll introduce, all in one place, the songs used in beer commercials from various brands.

You’ll find a wide range here, from trending J-pop to covers of classic jazz standards!

[Want to listen again!] Popular beer commercial songs: All-time CM tracks [2026] (21–30)

Asahi Beer Maruefu “One-Third Course” Version

Cheer up!Takeuchi Mariya

Mariya Takeuchi – Cheer Up (Official Music Video)
Cheer up!Takeuchi Mariya

This is a commercial where Kyoko Yoshine explains what “one-third” is while making one herself.

The answer is a mix of two parts Maruefu and one part Kuro-nama.

You can really sense how delicious it is from the expression on Yoshine’s face as she describes the taste as “mellow and toasty.” Many of you probably felt, “I want to try it right away!”

Asahi Beer Style Free: “Style Free for Winter Gourmet, Too”

Trepak from The NutcrackerPyotr Tchaikovsky

This commercial promotes how Style Free pairs perfectly with winter cuisine through an exchange between Tsutomu Shitara and Asuka Saito.

The table is lined with a variety of dishes—crab hot pot, oden, nikuman, and more—and their harmony with Style Free conveys a sense of fun.

Enhancing the cheerful mood of the CM is Trepak from Tchaikovsky’s The Nutcracker.

Its bouncy performance and light tempo are striking, creating a structure that conveys a rising sense of excitement.

Suntory Draft Beer “Soothing Blue”

I look up as I walkSaitō Kazuyoshi

This commercial promotes the refreshing taste of Suntory Draft Beer through the presence of Yumi Kawai.

The key point is that she’s drinking under a vast blue sky, and because the visuals are predominantly blue, the sense of freshness comes across strongly.

Her gentle smile also conveys the impression that the flavor supports a feeling of fulfillment.

Enhancing the calm atmosphere depicted in the visuals is the song “Ue o Muite Arukou,” performed by Kazuyoshi Saito.

The vocals flow gently over a relaxed rhythm, evoking a sense of ease throughout.

Suntory The Premium Malt's: A Do-Nothing Day — “Yo Oizumi” Version / “Suzu Hirose” Version

You’re so CoolHans Zimmer

This is a commercial for The Premium Malt’s themed around “a do-nothing day,” featuring Yo Oizumi and Suzu Hirose.

Two versions were made—one with Oizumi and one with Hirose—and in each, they fully enjoy a day of doing nothing.

At the end of the ad, they say, “But we’ll still have a beer,” and you see them pouring Premium Malt’s into a glass.

For beer lovers, could there be any more luxurious way to spend a day off? It’s the kind of commercial that makes you smile with a touch of envy.

Kirin Beer Kirin Ichiban Shibori Zero Sugar “The One Who Should Rest” Version

Always Look on the Bright Side of LifeEric Idle

Monty Python – Always Look on the Bright Side of Life
Always Look on the Bright Side of LifeEric Idle

Etsushi Toyokawa is doing squats while watching a TV show featuring Shinji Takeda.

Apparently, he’s recently been overeating and is taking a break from beer.

His on-screen daughter, Ayami Ichijo, recommends Kirin Ichiban Zero Sugar to him.

The two of them drink Ichiban Zero Sugar together, emphasizing that even with zero sugar, the taste isn’t compromised.

The familiar song “Always Look on the Bright Side of Life” plays as the BGM.

Kirin Beer Kirin Ichiban Shibori Draft Beer “Shinichi Tsutsumi Yuriko Ishida ‘More and More’” Version

Little Brown JugGlenn Miller

Original Glenn Miller Orchestra Little Brown Jug
Little Brown JugGlenn Miller

If this song makes you grin without thinking, you must be a beer lover.

Just seeing the title “Little Brown Jug” gets you pumped, doesn’t it? It was originally composed by American musician Joseph Winner in 1869, and later became widely known through Glenn Miller’s 1939 jazz instrumental arrangement.

In the Kirin Ichiban Shibori draft beer commercials, there are various parody versions of the song—be sure to check them out!

Suntory Perfect Suntory Beer “My Way of Drinking”

Dschinghis KhanDschinghis Khan

Dschinghis Khan – Dschinghis Khan (ZDF Starparade 14.06.1979)
Dschinghis KhanDschinghis Khan

The three people enjoying beer deliciously while eating Genghis Khan (grilled mutton) at a restaurant are Masato Sakai, Koji Yamamoto, and Nao.

They’re fully enjoying their meal with the happy combination of meat, rice, and beer.

The reason they can enjoy it so much is that the beer they’re drinking has zero carbs! The BGM is “Dschinghis Khan,” in reference to the Genghis Khan dish they’re eating—a song performed by a West German group in 1978.