[I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
You see a lot of beer commercials when you watch TV, don’t you?
Each manufacturer creates commercials with a variety of styles—from fun, youth-oriented spots to sophisticated ads with a premium, adult vibe.
The music used also varies to match each commercial’s mood, and it’s often a hot topic with people asking, “What’s that song?”
In this article, we’ll introduce, all in one place, the songs used in beer commercials from various brands.
You’ll find a wide range here, from trending J-pop to covers of classic jazz standards!
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[Want to hear it again!] Popular beer commercial songs. All-time CM songs [2026] (1–10)
SeptemberEarth, Wind & Fire
This is a commercial introducing that Hon-Kirin won many awards at international contests.
At the beginning, Yosuke Eguchi pours Hon-Kirin into a glass and is shown drinking it deliciously.
Matching the footage, the narration, framed as a letter to Mr.
Eguchi, tells that it received as many as 11 awards at international contests.
It’s a commercial that clearly conveys that Hon-Kirin is a beer that’s excellent in both name and reality.
Bittersweet SambaHerb Alpert
In the commercial “Coming Home Today,” Yutaka Takenouchi plays a manga editor and Hana Kuroki works as a florist, with scenes showing them drinking Kin-Mugi at home after work.
No matter how tough the job is, aren’t there many people who keep going by thinking, “Once I get home, I have something to look forward to!”? The BGM is the familiar “Bittersweet Samba” from Kin-Mugi’s commercials.
It’s well known as the theme song of the radio program All Night Nippon, and originally a piece by American trumpeter Herb Alpert.
I look up as I walkNEW!Kawai Yūmi
This commercial promotes the refreshing taste of Suntory Draft Beer through visuals that primarily use blue tones and through the relaxed presence of Yuumi Kawai.
It’s a simple concept in which Kawai walks slowly while singing, and that expression conveys a sense of reassurance about the delicious flavor.
The song Yuumi Kawai sings in the footage, which further highlights the calm atmosphere, is “Ue o Muite Arukou.” Known as a song by Kyu Sakamoto, it gently expresses the importance of maintaining a positive outlook.
[Want to listen again!] Popular beer commercial songs. Historic CM songs [2026] (11–20)
Pump ItThe Black Eyed Peas
This commercial depicts the duo Bananaman and Asuka Saito enjoying the combination of crab hot pot and Style Free.
The fact that Style Free has zero carbohydrates, paired with dynamic visuals of the crab hot pot, harmonizes to strongly emphasize the appeal of both.
The song that further heightens the ad’s atmosphere is The Black Eyed Peas’ “Pump It.” The track, which was also featured in the films Pulp Fiction and Taxi 4, uses the distinctive guitar at the beginning to effectively convey a sense of speed.
Always Look on the Bright Side of LifeEric Idle
Etsushi Toyokawa is doing squats while watching a TV show featuring Shinji Takeda.
Apparently, he’s recently been overeating and is taking a break from beer.
His on-screen daughter, Ayami Ichijo, recommends Kirin Ichiban Zero Sugar to him.
The two of them drink Ichiban Zero Sugar together, emphasizing that even with zero sugar, the taste isn’t compromised.
The familiar song “Always Look on the Bright Side of Life” plays as the BGM.
Dschinghis KhanDschinghis Khan
The three people enjoying beer deliciously while eating Genghis Khan (grilled mutton) at a restaurant are Masato Sakai, Koji Yamamoto, and Nao.
They’re fully enjoying their meal with the happy combination of meat, rice, and beer.
The reason they can enjoy it so much is that the beer they’re drinking has zero carbs! The BGM is “Dschinghis Khan,” in reference to the Genghis Khan dish they’re eating—a song performed by a West German group in 1978.
Heroineback number
This commercial conveys the refreshing taste of Tanrei Green Label through a unique world: a jukebox set in nature.
When Mikako Tabe discovers the jukebox and presses the “Snow” button, the gentle singing voice of Iyori Shimizu from back number begins to play.
Even the depiction of light emerging within the calm natural setting evokes a relaxed atmosphere.
The song performed in this gentle ambiance is back number’s “Heroine.” It’s a ballad that unfolds with a soft band sound, and the soaring vocals layered on top convey an uplifting, positive mood.