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[I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]

You see a lot of beer commercials when you watch TV, don’t you?

Each manufacturer creates commercials with a variety of styles—from fun, youth-oriented spots to sophisticated ads with a premium, adult vibe.

The music used also varies to match each commercial’s mood, and it’s often a hot topic with people asking, “What’s that song?”

In this article, we’ll introduce, all in one place, the songs used in beer commercials from various brands.

You’ll find a wide range here, from trending J-pop to covers of classic jazz standards!

[Want to hear it again!] Popular beer commercial songs. All-time CM songs [2026] (1–10)

Sapporo Beer Calbee Jagaimodo × Sapporo Classic “Together, with gratitude to Hokkaido”

Let’s have a drink here.NEW!taka ando toshi

[Now streaming for karaoke] Come on, let’s drink here. | Sapporo Classic Brand Song [Full MV]
Let's have a drink here.NEW!taka ando toshi

This commercial conveys gratitude for hops and potatoes grown in Hokkaido through the vast landscapes of farmland.

It depicts, with appreciation, the idea that delicious beer and potato chips are born from the region’s rich nature, and that Calbee and Sapporo Beer are supported by it.

The music that enhances the grand yet warm atmosphere shown in the footage is “Koko de, Nomou yo.” sung by Taka and Toshi.

It’s a song that seems to portray the warmth of time spent with loved ones, and its gentle vocals convey a sense of comfort.

Sapporo Beer Sapporo Classic “40 Years with Hokkaido” Edition

Let’s drink here.taka ando toshi

[Now streaming for karaoke] Come on, let’s drink here. | Sapporo Classic Brand Song [Full MV]
Let's drink here.taka ando toshi

Sapporo Classic was born in Hokkaido 40 years ago, and this commercial conveys its history of being loved by the local community and the gratitude that comes with it.

It portrays the connection between the people living in Hokkaido and Sapporo Classic, allowing you to feel the warmth of people amid the cold.

Further emphasizing the warm atmosphere of the visuals is the song “Koko de, Nomou yo.” sung by the duo Taka and Toshi.

With lyrics that feel as though they sing of the hearts of those who live in Hokkaido, combined with gentle sounds, it expresses a deep affection for one’s homeland.

Suntory The Premium Malt’s Master’s Dream “Grain’s Character” Edition

Original songNEW!Hisaishi Joe

The Premium Malt’s Master’s Dream “Grain’s Character” Version 60 Seconds Suntory Commercial
Original songNEW!Hisaishi Joe

This commercial expresses the dedication to barley embodied in The Premium Malt’s Master’s Dream through a unique worldview.

The individuality of the barley is a major theme, conveying a striving spirit that discerns each grain’s character to achieve the ultimate flavor.

The grand visuals charging toward that ideal are further accentuated by a piece specially composed for this by Joe Hisaishi.

Its structure, which gradually builds in strength, is striking, and the sweeping development that follows conveys an expansive sense of scenery.

[Want to listen again!] Popular beer commercial songs. Historic CM songs [2026] (11–20)

Asahi Beer Asahi Super Dry “Chilled Declaration” Version

The BeginningNEW!ONE OK ROCK

ONE OK ROCK – The Beginning [Official Music Video]
The BeginningNEW!ONE OK ROCK

This commercial promotes Asahi Super Dry’s aim to make everyone think “Delicious!” The ad emphasizes that chilling it enhances the flavor.

Watching Hiroshi Abe and Masami Nagasawa drink it so appetizingly probably made many viewers think, “I want one too!” The background music is by ONE OK ROCK, a familiar presence in Super Dry commercials.

The track used is “The Beginning,” one of their signature songs released in 2012.

It’s a guitar-driven rock piece with a thrilling, aggressive sound, a fiery track that boosts your energy as you listen.

Sapporo Beer “Barley and Hops” - “Only What’s Good / Kazunari Ninomiya: The Goodness As It Is” Version

I Want You BackNEW!The Jackson 5

The Jackson 5 “I Want You Back” on The Ed Sullivan Show
I Want You BackNEW!The Jackson 5

This commercial shows Kazunari Ninomiya enjoying barley and hops, and uses his impressions to straightforwardly highlight the delicious taste.

With a bright background that evokes the packaging, his smiling presence and the unadorned words that convey its appeal express a deep, nuanced flavor.

The song that further accentuates the bright mood depicted in the footage is The Jackson 5’s “I Want You Back.” Its cheerful rhythm and sound, along with the bright vocals, leave a strong impression and convey a positive feeling throughout.

KIRIN Beer KIRIN Ichiban Shibori “Neighborhood Cherry Blossoms” version

Les Champs-Élysées

Joe Dassin – Les Champs-Elysées (Lyrics Video)
Les Champs-Élysées

This commercial features Shinichi Tsutsumi and Haruka Fukuhara as a father and daughter, gently portraying them enjoying beer during cherry blossom season.

The father’s delighted gaze as he watches his daughter take a sip of beer, along with their ensuing conversation, conveys a sense of relaxation and warmth.

The song “Les Champs-Élysées” further accentuates the soft, gentle atmosphere depicted in the visuals.

Its melody, carried by the bright tones of brass instruments, radiates kindness through the expansiveness of its sound.

Suntory The Premium Malt’s “Premium Maltko-chan: A New Taste Too” Version

Odoru Pompoko RinNEW!B.B. Kuīnzu

Chibi Maruko-chan First Ending Theme: “Odoru Pompokorin”
Odoru Pompoko RinNEW!B.B. Kuīnzu

This is the well-known series of The Premium Malt’s commercials featuring the grown-up Maru-chan and friends.

In this installment, it introduces the renewed taste and packaging of The Premium Malt’s.

Seeing the cast take a sip and look surprised probably made many viewers think, “I want to try it!”