[I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
You see a lot of beer commercials when you watch TV, don’t you?
Each manufacturer creates commercials with a variety of styles—from fun, youth-oriented spots to sophisticated ads with a premium, adult vibe.
The music used also varies to match each commercial’s mood, and it’s often a hot topic with people asking, “What’s that song?”
In this article, we’ll introduce, all in one place, the songs used in beer commercials from various brands.
You’ll find a wide range here, from trending J-pop to covers of classic jazz standards!
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[I want to hear it again!] Popular beer commercial songs. All-time CM songs [2026] (71–80)
Like the flow of a riverKiyosaku
In the Suntory Draft Beer commercial titled “The Chaser,” Kento Yamazaki runs after a bus he’s missed, while Mone Kamishiraishi chases after him to hand over something he forgot.
The spot has a gently heartwarming feel, nicely complemented by Kiyosaku’s rendition of ‘Like the Flow of the River’ used as the BGM.
In Kiyosaku’s cover, the addition of a horn section and the emphasis on the off-beats create a relaxed ska arrangement that makes for a very pleasant listen.
Ms. Hanako on a high pedestalback number
The GREEN JUKEBOX series is a popular set of commercials for Tanrei Green Label.
Each installment features a lovely acoustic arrangement of a classic song, so I imagine many of you are fans.
In this “Summer” edition, back number’s signature track Takane no Hanako-san is used, with Iyori Shimizu performing a solo acoustic rendition by the seaside.
The crisp acoustic arrangement pairs beautifully with the refreshing setting.
Released in 2013, the song is known for its lyrics about unrequited love.
The male character in the lyrics is self-deprecating and somewhat timid, but many listeners may find his demeanor relatable.
Utopiaimase
This commercial promotes how well Kirin Hana-Yoi fits joyful autumn moments, conveyed through the smiles of Yuki Yoda and Mizuki Yamashita.
It portrays how the light fizz and fruity deliciousness make time with friends and moments savoring autumn flavors even more enjoyable.
Further highlighting the relaxed, everyday atmosphere depicted on screen is the song Utopia by imase.
With its delightfully bouncy rhythm and airy vocals, the track conveys a clear sense of fun.
WitchSEKAI NO OWARI
The CM song for Asahi Super Dry Shunrei Karakuchi sung by SEKAI NO OWARI.
It’s included on the album “Eye.” The lyrics depict some very unpleasant aspects of modern society that make you nod along in agreement.
In the commercial, rather than the lyrical message, the cool, trance-like melody and Fukase’s rapid-fire flow are featured.
The part used in the CM perfectly matches the commercial’s crisp, chilled vibe! On hot days, it really makes you want to take a big gulp, riding the momentum you feel from the ad.
ladybugTHE YELLOW MONKEY
THE YELLOW MONKEY, a rock band that blazed through the ’90s, once disbanded in 2004 but reunited in 2016 and has continued to stay at the forefront ever since.
Their song “Tentoumushi” (Ladybug) is included on 9999, their first original album in 19 years, released in 2019.
The tense, heavy sound and the vocals that highlight it leave a strong impression.
While the track adopts the ladybug—often seen as a symbol of freshness—as its motif, it also presents a peculiar worldview that seems to express a vague sense of unease.
The song was also used in a commercial for Sapporo Beer’s Authentic Dry, featuring the band, and the sharpness of the sound feels like it conveys the clean, crisp finish of the authentic dry flavor.
Before I Gocoldrain
coldrain is a five-piece rock band acclaimed in Japan and abroad for their aggressive sound that incorporates punk, hardcore, metal, and emo.
Their track “Before I Go,” featured in the Sapporo Beer coldrain × GOLD STAR special collaboration video, is included on their seventh album, “Nonnegative.” You can feel how the heavy ensemble and driving beat perfectly align with the refreshing sensation of beer.
It’s a track where the fireworks and beer foam in the commercial mirror each other—be sure to pay attention to the fiery performance scenes.
This Is MeKeala Settle
Featured in the Asahi Super Dry commercial “To This Eventful Year,” this song was performed by musical singer Keala Settle in the 2017 film The Greatest Showman.
The title “This Is Me” conveys a powerful message—“This is who I am”—that resonates throughout the entire piece.
Her soul-baring vocals inspire hope and courage to live.
It’s a masterpiece that supports you when you’re down or have lost your drive.
