You see a lot of beer commercials when you watch TV, don’t you?
Each manufacturer creates commercials with a variety of styles—from fun, youth-oriented spots to sophisticated ads with a premium, adult vibe.
The music used also varies to match each commercial’s mood, and it’s often a hot topic with people asking, “What’s that song?”
In this article, we’ll introduce, all in one place, the songs used in beer commercials from various brands.
You’ll find a wide range here, from trending J-pop to covers of classic jazz standards!
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- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
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- [Covers and Parodies Are Appealing Too] Kirin’s Commercial Song [2026]
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- Western songs from the 90s featured in commercials. A roundup of CM songs.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
[Want to hear it again!] Popular beer commercial songs. All-time CM songs [2026] (1–10)
I want to become the wind.NEW!THE BOOM


This is a commercial for Harekaze that introduces how a portion of sales is donated to cherry blossom conservation efforts.
An expert explains that aging, weakened cherry trees afflicted by disease have to be cut down.
In response, it’s said that Harekaze helps by supporting the planting of new cherry trees to make up for them.
Isn’t it wonderful that you can not only enjoy beer, but also take part in protecting cherry trees?
Cheer up!NEW!Takeuchi Mariya


This is a commercial where Kyoko Yoshine explains what “one-third” is while making one herself.
The answer is a mix of two parts Maruefu and one part Kuro-nama.
You can really sense how delicious it is from the expression on Yoshine’s face as she describes the taste as “mellow and toasty.” Many of you probably felt, “I want to try it right away!”
I look up as I walkNEW!Saitō Kazuyoshi


This commercial promotes the refreshing taste of Suntory Draft Beer through the presence of Yumi Kawai.
The key point is that she’s drinking under a vast blue sky, and because the visuals are predominantly blue, the sense of freshness comes across strongly.
Her gentle smile also conveys the impression that the flavor supports a feeling of fulfillment.
Enhancing the calm atmosphere depicted in the visuals is the song “Ue o Muite Arukou,” performed by Kazuyoshi Saito.
The vocals flow gently over a relaxed rhythm, evoking a sense of ease throughout.
+MatterONE OK ROCK

This is a Super Dry commercial featuring Masami Nagasawa enjoying delicious-looking Chinese food and beer—an image that really leaves an impression.
The ad announces a new initiative to serve even colder Super Dry at restaurants nationwide.
By chilling it thoroughly, you can better appreciate Super Dry’s signature crispness—great news for beer lovers.
The background music is “+Matter” by ONE OK ROCK, newly selected for the Super Dry campaign.
It’s an uptempo rock track with the kind of dynamic energy that’s quintessentially them.
Bittersweet SambaNEW!Herb Alpert


This is a commercial with the catchphrase “When you get home, Kinmugi,” depicting how having Kinmugi at home makes coming back something to look forward to.
It shows multiple scenes of Yutaka Takenouchi and Hana Kuroki each returning home.
Every scene has a wonderfully charming mood, and above all, pay attention to the perfect expressions on their faces at the end when they drink Kinmugi.
The BGM is “Bittersweet Samba,” also known as the theme song of All Night Nippon.
Many people may recognize the tune but not know its title.
Let’s drink here.taka ando toshi


Sapporo Classic was born in Hokkaido 40 years ago, and this commercial conveys its history of being loved by the local community and the gratitude that comes with it.
It portrays the connection between the people living in Hokkaido and Sapporo Classic, allowing you to feel the warmth of people amid the cold.
Further emphasizing the warm atmosphere of the visuals is the song “Koko de, Nomou yo.” sung by the duo Taka and Toshi.
With lyrics that feel as though they sing of the hearts of those who live in Hokkaido, combined with gentle sounds, it expresses a deep affection for one’s homeland.
Let’s have a drink here.NEW!taka ando toshi


This commercial features Taka from the duo Taka and Toshi looking back on memories with his mother through conversation, conveying the bonds of family.
With Toshi watching over them warmly, and Sapporo Classic being enjoyed in the scene, it also highlights the gentle flavor that supports peaceful moments.
The song that underscores the relaxed mood and tender atmosphere depicted in the footage is “Koko de, Nomou yo.” sung by Taka and Toshi.
It’s a song that portrays the importance of human connection and relaxation, and its calm tempo and gentle vocals convey a sense of reassurance.


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