[I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
You see a lot of beer commercials when you watch TV, don’t you?
Each manufacturer creates commercials with a variety of styles—from fun, youth-oriented spots to sophisticated ads with a premium, adult vibe.
The music used also varies to match each commercial’s mood, and it’s often a hot topic with people asking, “What’s that song?”
In this article, we’ll introduce, all in one place, the songs used in beer commercials from various brands.
You’ll find a wide range here, from trending J-pop to covers of classic jazz standards!
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[Listen again!] Popular beer commercial songs. All-time CM songs [2026] (81–90)
SeptemberEarth, Wind & Fire
This piece portrays Anne Nakamura, who made her stage debut here, visiting Haiyūza Theater as it draws the curtain on its 70-year history, and coming to feel the weight of that history and her gratitude.
With a can of Hon-Kirin in hand, she toasts with people who hold this place dear, creating a sense of warmth that suggests everyone intends to enjoy themselves right to the end.
The depiction of a resolve to take on new challenges also conveys human strength.
The song that underscores the lively, convivial atmosphere of everyone sharing their thoughts is Earth, Wind & Fire’s “September.” Its light, layered sound and vocals are striking, and its bright melody lifts the spirits of those who listen.
SeptemberEarth, Wind & Fire
This commercial conveys that Hon-Kirin is a perfect fit for summer festival scenes, featuring Alice Hirose enjoying a summer festival.
It depicts her savoring Hon-Kirin alongside food from the stalls, and her smiling as she watches the event unfold, which also conveys the special feel of Hon-Kirin.
The music that further accentuates the fun portrayed in the footage is Earth, Wind & Fire’s “September.” With its lively rhythm and layered vocals, it effectively creates a cheerful atmosphere.
The Third ManAnton Karas
This is the YEBISU Beer commercial “Year-End Brewery,” in which they share their resolution to keep creating wonderful moments next year as well.
The ad is set at YEBISU BREWERY TOKYO and portrays people enjoying YEBISU Beer.
The familiar BGM, “The Third Man,” plays, giving the spot a refined feel that truly says, “This is YEBISU.”
Les Champs-Élysées
After sending a message to commend those who worked hard despite the heat, the crisp “pssh!” of a beer being opened and enjoyed leaves a strong impression.
Watching Hikari Mitsushima drink deliciously with the ocean in the background probably made many people think, “I want one too!” The familiar ‘Les Champs-Élysées’ is used as the BGM.
The original has lyrics, but the commercial features an instrumental version with only brass instruments.
Let’s have a drink here.taka ando toshi
In the Hokkaido-exclusive beer Sapporo Classic commercial, the duo Taka and Toshi, who are from Hokkaido, make an appearance.
This installment is titled “Hometown Friends,” and shows them reminiscing with their local friends, Sapporo Classic in hand.
The direction, which spotlights the land of Hokkaido, is particularly appealing.
The gentle background music is an original song created for the commercial, titled “Let’s Drink Here.” It’s sung by Taka and Toshi, and their unpretentious, down-to-earth vocals add an extra touch of warmth.
The Third ManAnton Karas
The completion of the new Yebisu Beer is being projected on the screen like a preview screening.
Apparently, Yebisu Beer has been completed many times before.
It’s a bit strange, but that makes it all the more charming, doesn’t it? The BGM is the familiar theme song from The Third Man, “The Third Man,” but in this version it has a kind of free-jazz vibe.
[Want to hear it again!] Popular beer commercial songs: All-time CM songs [2026] (91–100)
HAPPYBENI
A happy tune that symbolizes singer BENI’s kick-off to 2020.
The TV commercial airs in Okinawa, home of Orion Beer, and its light rhythm and refreshing melody make you want to start dancing.
It’s the perfect song to listen to when you want to relax with a drink on your day off—it’ll feel even better! Truly a perfect match for Orion Beer, it’s a track you’ll want to play while enjoying good times with friends—by the beach or at a party—together with Orion Southern Star.
