[I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
You see a lot of beer commercials when you watch TV, don’t you?
Each manufacturer creates commercials with a variety of styles—from fun, youth-oriented spots to sophisticated ads with a premium, adult vibe.
The music used also varies to match each commercial’s mood, and it’s often a hot topic with people asking, “What’s that song?”
In this article, we’ll introduce, all in one place, the songs used in beer commercials from various brands.
You’ll find a wide range here, from trending J-pop to covers of classic jazz standards!
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[I want to listen again!] Popular beer commercial songs. All-time CM songs [2026] (41–50)
Lotto Themesugiyama kouichi
This is the Asahi Super Dry Nama-Jokki Can commercial that aired at the beginning of 2025.
After the cast’s New Year’s greeting in the narration, there’s a dynamic shot of popping open a Nama-Jokki can and drinking the beer with such relish that just watching it makes you feel happy.
The familiar “Loto’s Theme” plays as the BGM, and its heroic melody perfectly suits the New Year atmosphere.
Cartoon HeroesAQUA
In the commercial introducing the newly launched Lager Zero, the “HUMAN” version features people drinking Lager Zero, while the “PRODUCT” version spotlights the iconic red can.
Seeing the smiles of the people enjoying Lager Zero helps you imagine its taste, and just looking at the red can heightens the sense of anticipation.
The BGM uses Aqua’s 2000 track “Cartoon Heroes.” With its danceable, bright, and catchy vibe, it really boosts your energy when you listen to it.
Cartoon HeroesAQUA
This commercial announces the launch of Lager Zero from Kirin Beer, using dynamic visuals to heighten anticipation.
It highlights the completion of the logo, and with the bold choice to show nothing else, it powerfully conveys the message: look forward to what’s coming.
The song that further accentuates the energy of the footage and the excitement of something new beginning is Aqua’s “Cartoon Heroes.” Its layered sounds and vocals create a lively atmosphere, expressing the sense that something fun is about to start.
Cheer up!Takeuchi Mariya
The “Maruefu New Mellow Draft Beer” spot announces that Maruefu has been renewed.
Familiar faces Kyoko Yoshine and Kohei Matsushita take a sip of the new Maruefu, and their surprise at its delicious flavor and freshness is captured on screen.
Watching their reactions, many viewers are likely left wondering, “How has it changed?”
Original songKid Fresino
The “Aspirants” segment features rapper KID FRESINO, who appears and performs an original track.
This commercial is themed around the Hakone Ekiden, showing a series of scenes of athletes who keep striving toward their big moment.
The cool vibe of the music layered with footage of the runners comes together to create a very stylish and striking ad.
SeptemberEarth, Wind & Fire
This commercial highlights the excitement that comes from having Hon-Kirin, conveyed through the presence of Alice Hirose and Yosuke Eguchi.
Set during a cruise where they enjoy Hon-Kirin, the two actors’ smiles and the depiction of the breeze effectively communicate a refreshing feeling.
Further enhancing the fresh atmosphere of the visuals is the song “September” by Earth, Wind & Fire.
With its striking blend of light, buoyant instrumentation and vocals, along with a rhythm that makes you want to move, it conveys a sense of positive fun.
Kill This LoveBLACKPINK
This is an Asahi commercial that’s been drawing attention because it features members of BLACKPINK.
The ad announces a campaign where you can enter a lottery to win an original tumbler.
The design is especially appealing to fans, with not only the Asahi logo but also the BLACKPINK logo.
In addition to the members appearing in the commercial, one of their signature songs, “Kill This Love,” is used.
The powerful and striking intro instantly gets you pumped the moment you hear it.