[I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
You see a lot of beer commercials when you watch TV, don’t you?
Each manufacturer creates commercials with a variety of styles—from fun, youth-oriented spots to sophisticated ads with a premium, adult vibe.
The music used also varies to match each commercial’s mood, and it’s often a hot topic with people asking, “What’s that song?”
In this article, we’ll introduce, all in one place, the songs used in beer commercials from various brands.
You’ll find a wide range here, from trending J-pop to covers of classic jazz standards!
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[Listen again!] Popular beer commercial songs. All-time CM songs [2026] (31–40)
Heroineback number
This commercial conveys the refreshing taste of Tanrei Green Label through a unique world: a jukebox set in nature.
When Mikako Tabe discovers the jukebox and presses the “Snow” button, the gentle singing voice of Iyori Shimizu from back number begins to play.
Even the depiction of light emerging within the calm natural setting evokes a relaxed atmosphere.
The song performed in this gentle ambiance is back number’s “Heroine.” It’s a ballad that unfolds with a soft band sound, and the soaring vocals layered on top convey an uplifting, positive mood.
When it shinesHitsuji Bungaku
It portrays the athletes running the Hakone Ekiden from the sash’s point of view while delivering powerful messages of support.
The key point is that it’s footage unique to the sash’s perspective, and the dynamic movement vividly conveys the athletes’ hard work.
Further highlighting this supportive stance depicted in the video is the song Hikarutoki by Hitsujibungaku.
Its distinctive blend of airy soundscapes and a strong, driving rhythm evokes the image of pushing forward toward one’s ideals.
Original songKid Fresino
The “Aspirants” segment features rapper KID FRESINO, who appears and performs an original track.
This commercial is themed around the Hakone Ekiden, showing a series of scenes of athletes who keep striving toward their big moment.
The cool vibe of the music layered with footage of the runners comes together to create a very stylish and striking ad.
I look up as I walkKawai Yūmi
This commercial promotes the refreshing taste of Suntory Draft Beer through visuals that primarily use blue tones and through the relaxed presence of Yuumi Kawai.
It’s a simple concept in which Kawai walks slowly while singing, and that expression conveys a sense of reassurance about the delicious flavor.
The song Yuumi Kawai sings in the footage, which further highlights the calm atmosphere, is “Ue o Muite Arukou.” Known as a song by Kyu Sakamoto, it gently expresses the importance of maintaining a positive outlook.
Original songHUGEN
Introducing a refreshing, easy-drinking taste that’s perfect for Okinawa’s climate, this is the commercial for Orion The Premium titled “This is Okinawa’s Premium.” The scene of someone enjoying a beer with the clear blue sky and sea in the background is especially striking.
The entire CM conveys a calm, gentle mood, and the BGM plays a key role in creating that atmosphere.
The track is an original piece made for the commercial by HUGEN, a music project that produces songs by integrating various musical styles with a foundation in electronic music.
[I want to listen again!] Popular beer commercial songs. All-time CM songs [2026] (41–50)
bouquetback number
This song was used as the commercial song for KIRIN’s Tanrei Green Label.
When Mikako Tabe, who appears in the commercial, flips the switch on a jukebox, what starts playing is this track performed by back number’s Iyori Shimizu, singing and playing an acoustic guitar.
It’s lovely to imagine hearing this song—a piece that lets you feel the happiness of “ordinary life”—in a place where a refreshing breeze blows.
Until now, the band’s full arrangement had been the dominant image, but hearing it acoustically like this feels fresh and invigorating.
I imagine many fans would love to take Tabe’s seat and listen to Shimizu’s acoustic singing up close.
Sekai Fushigi Hakken! Opening ThemeKoshibe Nobuyoshi
It’s depicted with Masato Sakai and Koji Yamamoto freely enjoying food and Perfect Suntory Beer at a Chinese restaurant, while Nao watches them.
The ad emphasizes that because Perfect Suntory Beer has zero carbs, you can fully enjoy your meal.
The three of them happily savoring their food and beer leaves a strong impression.
And the familiar BGM used is the opening theme from “Hitachi Sekai Fushigi Hakken! (The Discovery of the World’s Mysteries).”