[I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
You see a lot of beer commercials when you watch TV, don’t you?
Each manufacturer creates commercials with a variety of styles—from fun, youth-oriented spots to sophisticated ads with a premium, adult vibe.
The music used also varies to match each commercial’s mood, and it’s often a hot topic with people asking, “What’s that song?”
In this article, we’ll introduce, all in one place, the songs used in beer commercials from various brands.
You’ll find a wide range here, from trending J-pop to covers of classic jazz standards!
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[Want to listen again!] Popular beer commercial songs: All-time CM tracks [2026] (21–30)
Like the flow of a riverKiyosaku (MONGOL800 / UKULELE GYPSY)
This commercial features Hidetoshi Nishijima narrating the feelings of Kento Yamazaki as he enjoys Suntory Draft Beer.
Although both keep smiling all the way through and it seems like they’re on the same wavelength, Yamazaki throws in a jab at the end, making it clear that the commentary was unnecessary after all.
Adding even more to the ad’s playful, fun vibe is Kiyosaku from MONGOL800 singing “Kawa no Nagare no Yō ni.” The blend of the powerful band sound and his strong vocals really conveys the joy and sense of uplift.
Odoru Pompoko RinB.B. Kuīnzu
In this commercial, the grown-up versions of Maruko, Tama-chan, and Hanawa-kun from the anime Chibi Maruko-chan are depicted.
As the title “Puremoruko-chan” suggests, they’ve become premium adults, and the setting is New York.
Maruko is played by Suzu Hirose, Tama-chan by Sairi Ito, and Hanawa-kun by Joe Odagiri, all portrayed as impressively cool adults far beyond what you might imagine from the original.
The background music is an arranged version of the theme song Odoru Pompokolin, giving it a mature, premium feel.
Because it’s based on such a familiar work, the commercial really grabs your attention.
[Listen again!] Popular beer commercial songs. All-time CM songs [2026] (31–40)
MessageFukuyama Masaharu
This is a quintessential pop tune by Masaharu Fukuyama, distinguished by its refreshing piano and lively band sound.
Released in 1995 as the theme song for the film “Birthday Present,” it also became widely known as the commercial song for Kirin Beer’s Ichiban Shibori.
It’s famous for achieving the remarkable feat of topping the charts for three consecutive releases, continuing the momentum from the previous single.
With lyrics that straightforwardly say “I love you” again and again, the song brims with the excitement of new love and brightens the listener’s mood.
It’s a great pick for karaoke when you want to convey your feelings to someone special or when you want to bask in a fresh, uplifting vibe.
I want to become the wind.THE BOOM
This commercial depicts Teruyoshi Uchimura and Ren Meguro enjoying a meal, while captures of clear skies and a refreshing breeze enhance the fun and deliciousness.
The smiles they share as they look back on the past year, along with the sunny wind, leave a strong impression, and their positive conversation evokes a sense of crisp, refreshing flavor.
The song that further highlights the cheerful atmosphere portrayed in the footage is “Kaze ni Naritai.” Its upbeat, sing-along arrangement is the key point, conveying a determination to fully enjoy a happy moment together.
Little Brown JugGlenn Miller
If this song makes you grin without thinking, you must be a beer lover.
Just seeing the title “Little Brown Jug” gets you pumped, doesn’t it? It was originally composed by American musician Joseph Winner in 1869, and later became widely known through Glenn Miller’s 1939 jazz instrumental arrangement.
In the Kirin Ichiban Shibori draft beer commercials, there are various parody versions of the song—be sure to check them out!
Bittersweet SambaHerb Alpert
The “Sequel: A Perfect Afternoon” version features Yutaka Takenouchi relaxing in the living room, saying, “I’m not doing anything else today,” and enjoying a beer.
Meanwhile, in the “Sequel: A Happy Afternoon” version starring Hana Kuroki, she enjoys a beer along with chilled summer vegetables.
It seems both of them are enjoying beer just the way they like, and many beer lovers who saw them probably felt a twinge of envy.
The background music is Bittersweet Samba, a familiar tune from Kinmugi commercials and known as the theme song of All Night Nippon.
Always Look on the Bright Side of LifeEric Idle
These are two commercials introducing the delicious taste of Kirin Ichiban Shibori Zero-Carb.
It’s a series featuring Etsushi Toyokawa and Ayami Nakajo as a father-daughter duo.
The father, played by Toyokawa, realizes that zero-carb beer tastes good but stubbornly refuses to admit it.
This time as well, there are two spots titled “The Father Who Won’t Admit It” and “The Daughter Who Speaks for Him.” In both, he clearly finds it tasty yet can’t bring himself to say so outright.
Like Toyokawa’s character, aren’t there many people who feel, “I kind of don’t want to admit it, but it really is good…”? The background music is “Always Look on the Bright Side of Life” by British musician Eric Idle, presented in a bright, brass-led instrumental arrangement that’s richly produced and highly satisfying to listen to.