Kewpie’s commercial song. A popular jingle with a pleasant sound.
Speaking of Kewpie’s commercial songs, the mid-2000s smash hit “Tarako Tarako Tarako” is famous, but if you watch their ads, you’ll notice lots of other wonderful tracks being used as well.
All of the songs are stylish, approachable, and simply pleasant to listen to.
People often ask, “Whose song is that?” but in fact, the majority of them are original compositions!
In this article, we’ll introduce the songs that have been used in Kewpie commercials so far.
You might just find the track you heard in a CM and were curious about.
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Kewpie commercial songs. Pleasant, popular commercial tunes (41–50)
Original songSILENT POETS

The “Potato Salad Magic (Wrap)” spot proposes a new way to enjoy potato salad.
The commercial features an original track produced by SILENT POETS.
Its pastoral melody perfectly matches the lush natural scenery depicted in the ad.
While rhythmically performed, it still conveys a certain calmness.
The CM song resonates with a unique sound in which a melodic flute, single-note synths, and handclaps intertwine.
Give it a listen—it’s a track that complements the commercial’s message of updating conventional ways of thinking.
Original songSebastian Gullbrandson

In the “Egg Tartine” edition, which depicts two worlds connected through a painting on canvas, Masaharu Fukuyama appears, and the CM song features an original track composed by Sebastian Gullbrandson.
A sprightly beat resounds alongside synth tones that unfold with boundless freedom.
The airy melody entwines with the vocals, conveying the dreamy allure of the piece.
It’s a CM song that unfolds a deep electro sound, perfectly matching the commercial’s fantastical worldview.
Original songTaylor Mathews

In Kewpie Half’s “Salad Wrap” commercial featuring Masaharu Fukuyama eating a salad wrap, an original song is used.
The track was composed by Ryo Nagano, the vocalist and guitarist of APOGEE who has created numerous commercial songs, and it is sung by singer-songwriter Taylor Mathews.
The gentle, jazz-tinged tune brings an even fresher breeze to the ad.
Using it as background music while cooking—just like in the commercial—might help you cook with a warm, pleasant feeling!
Original songTrever Hagen and Carmen Camerieri
Whole fruits made from fruit grown amid abundant nature.
For the commercial song that conveys the fruit’s innate deliciousness and fleshy texture, a track composed by Trever Hagen and Carmen Camerieri was selected.
It features a triumphant brass performance that evokes waking up in the morning.
The pastoral sound, as if beautiful plants and forests spread out before your eyes, will soothe the soul.
It’s a CM song that perfectly matches the clear, refreshing scenery you see when the dark night ends and morning arrives.
Original songjelly Yamazaki

Tartines are a beloved menu item in French home cooking and cafés.
This commercial, filmed in France, features an original track produced by jelly Yamazaki.
Over a looped beat, ambient synth tones resonate.
The intimate, conversational female vocals and soft melodic lines convey an urban vibe.
It’s the kind of CM song you’ll want to listen to while gazing at the cityscape or driving through town.


