Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.

CHE.R.RYYUI

YUI　『CHE.R.RY-short ver.-』

YUI's collection of commercials

YUI’s fresh spring and love song.

As the catchphrase “Sending you a spring song as sweet and tart as fresh fruit” suggests, every part of the track evokes bittersweet memories of youthful days.

The lyrics simply describe the ordinary act of texting someone you like, yet it somehow becomes a wonderfully touching love song.

It was also featured as the CM song for au by KDDI’s “LISMO.”

Ken the Wolf Boy Theme (Lotte “Fit’s” TV Commercial Song)

[LOTTE] Lotte Fit’s Commercials Binge-Watch! Complete Collection [Fit’s]

This is a compilation of commercials for LOTTE’s gum, the “Fit’s” series.

Featuring Nozomi Sasaki, who was rapidly gaining popularity among young people at the time, and Takeru Satoh, the CM became a hot topic for its impactful choreography set to an original song.

Takeru Satoh comes off more flashy than he does now, and Nozomi Sasaki has a more gyaru vibe than she does today.

Naomi Watanabe is also dancing in the background.

She’s slimmer than she is now.

Original song

Gackt – Orico CM (Upty)

This is a commercial for Orico Card featuring Gackt.

It has a musical-theater vibe, with Gackt dancing, but since dancing doesn’t seem to be his strong suit, the result feels rather innocent and unpolished.

To top it off, the person singing isn’t Gackt, which makes the intent of the ad unclear—it’s the kind of content that makes you want to sit down face-to-face with the ad agency and demand to know what exactly they were trying to make Gackt do.

I want to take only you away just like this.DEEN

DEEN “I Want to Steal You Away Just Like This <Kiseki Version>”

It was used as the 1993 commercial song for NTT DoCoMo’s “pager.” The bittersweet relationship between the man and woman in the ad matches the lyrics, which sing of feelings for a loved one.

It is DEEN’s debut single and their biggest hit.

Winter SongDREAMS COME TRUE

『Winter Song』　Dreams Come True

In 1998, it was featured as the CM song for Sony’s “SONY MD WALKMAN.” The bells and synthesizer create a sound brimming with the feel of a Christmas song.

The lyrics are entirely in English and are sung with great care.

go for it!DREAMS COME TRUE

【Yume’s Cover】go for it!／DREAMS COME TRUE

Released in 1993, this is DREAMS COME TRUE’s 13th single.

Chosen as the song for Shiseido’s “Reciente” commercial, it resonated with many people.

The song portrays the relationship between two individuals with distinct personalities, expressing everyday partnership in warm words.

Its lyrics, which convey the importance of overcoming differences and walking together, are sure to give many listeners courage and hope.

If you’re feeling uncertain about a new encounter or relationship, why not listen to it gently?

Choo Choo TRAINZoo

[Commercials 1991–94] JR East JR Ski Ski 30 seconds × 5

From 1991 to 1994, the JR East “JR ski ski” commercials featured the dance-vocal group ZOO.

Their signature song “Choo Choo TRAIN” was used as the CM song.

The track remains popular today thanks to a cover by the youth-favorite group EXILE, but surprisingly, few people know that ZOO performed the original.

ZOO has released many great songs, so take this opportunity to check them out.

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Saitō Ayumu

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