“I want to hear that commercial jingle again!” Why not start a little journey to rediscover those memories? The melodies from the TV commercials we watched as kids have a way of suddenly resurfacing in our hearts.
Even if you’ve forgotten the product or the storyline, those catchy, nostalgic phrases are surely still etched in your memory.
In this article, we’ll introduce plenty of classic commercial songs that you’ll find yourself humming along to.
Enjoy these heartwarming melodies along with the memories of those days.
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- Commercial songs from the 70s. Nostalgic TV commercial jingles.
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Western songs from the 90s featured in commercials. A roundup of CM songs.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Shampoo commercial song. Popular jingle.
- [Going Viral!] A Special Feature on the Cute Songs Used in Commercials
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- Shiseido commercial song. Popular commercial jingle.
Heart-warmed by nostalgic commercial jingles. A special collection of classic hits that bring back those days (1–10)
Don’t give up on your dreamsOkamura Takako
Takako Okamura’s “Yume wo Akiramenaide” (“Don’t Give Up on Your Dreams”) was released in 1987 and is one of her signature solo songs; she is also known as a member of Aming.
Written and composed by Okamura herself, it’s a breakup song that nonetheless conveys a powerful sense of encouragement to move forward.
It has become a staple as a motivational anthem and has been covered by various artists, which speaks to its popularity.
The song is used in a Tohoku Electric Power commercial, where its pairing with the visuals further highlights the determination to keep moving ahead.
Swaying feelingsZARD
ZARD’s “Yureru Omoi” (“Shakable/ Swaying Feelings”) was released in 1993 as their eighth single and is one of their signature songs, having become their second million seller.
The lyrics are by Izumi Sakai and the music by Tetsuro Oda.
With its powerful band sound layered with soaring vocals, it conveys a forward-looking attitude.
Another key point is that it’s a summer-themed track, giving an overall fresh and invigorating impression.
The song was also used in Otsuka Pharmaceutical’s Pocari Sweat commercial, further emphasizing its sense of refreshment and clarity.
Romantic Flightkome kome CLUB
Kome Kome Club’s “Roman Hikō” is the group’s tenth single, released in 1990, and one of their signature songs.
Its distinctive, floating sound layered with powerful vocals leaves a strong impression, clearly conveying a sense of fun and exhilaration.
It’s also noteworthy that the song was reportedly written with the aim of getting an airline commercial offer—and, just as intended, it was chosen for a JAL commercial, which drew further attention.
It’s a refreshing track that seems to capture the excitement of setting off on a journey to somewhere unknown.
Christmas EveYamashita Tatsuro
Tatsuro Yamashita’s “Christmas Eve” is a song released in 1983 that also drew attention when it was used as the CM song for JR Tokai’s winter-defining X’mas Express campaign.
While the lyrics convey a sense of loneliness, the sound carries a certain festive air that leaves a strong impression.
Elements like the inclusion of Pachelbel’s Canon in the interlude evoke images of Christmas joy and warmth in various ways.
Eri Fukatsu appears in the commercial, and together with the comical entrance of the person being awaited, it portrays the happiness of a couple.
White LoveSPEED
This is the song used in the Shiseido Tissera Angel Drop commercial that aired in the late 1990s.
Members of SPEED also appeared in the ad, so many of you may remember it vividly.
Released in 1997, this track is one of their signature songs and was included on the following year’s album, RISE.
Set against a winter backdrop, the lyrics—vowing eternal love while feeling anxious that it might someday end—resonated deeply and moved many listeners.
This is my way of life.PUFFY
Puffy’s “Kore ga Watashi no Ikiru Michi” (“This Is the Way I Live”) is one of the duo’s signature songs and drew attention for being both written and composed by Tamio Okuda.
Its laid-back sound, which evokes a hint of languidness, combined with their relaxed vocals, leaves a strong impression, conveying the simple joys of everyday life.
The song was also used in a Shiseido Tissela commercial, where the two members of Puffy sing in a colorful, whimsical world and interact in conversation, expressing Tissela’s rich fragrance and a sense of relaxation.
Joyfulikimonogakari
Ikimono-gakari’s “Joyful” was released in 2009 as their 15th single, a song that expresses a sense of fun throughout.
Layered over its light, joy-conveying sound, the lyrics also emphasize the resonance of the words, showcasing an irresistible, sing-along kind of delight.
The track was created by request as a commercial song for Ezaki Glico’s Pocky, and the lively mood of the footage it accompanied became a focal point that drew attention.
Because the wording is so light and buoyant, the dancing in the video really stands out, vividly conveying the shared excitement and the thrill of everyone getting hyped together.