[I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
Suntory sells a wide variety of beverages, including tea, alcoholic drinks, coffee, and water.
When you watch TV, you often see a lot of commercials for Suntory products.
The songs featured in these commercials frequently become a hot topic, with a wide range of tracks used—from popular J-pop to classic Western hits.
In this article, we’ll introduce all the songs that have been used in Suntory commercials.
See if you can find any track that caught your ear in a commercial!
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[I want to hear it again!] Songs from Suntory commercials. Popular commercial songs (71–80)
Odoru Pompoko RinB.B. Kuīnzu
Suzu Hirose, Sairi Ito, and Joe Odagiri appear as grown-up versions of characters from Chibi Maruko-chan in a commercial that portrays the relationship between an adult way of living and The Premium Malt’s.
Set in a unique world where they enjoy The Premium Malt’s while gazing out over the Grand Canyon, the trio’s conversation conveys the joy of accumulating time.
Emphasizing the sense of fulfillment depicted in the visuals is a rearranged version of Odoru Pompokolin.
While the lyrics remain the same, the rhythm, sound, and vocal feel are thoroughly reworked, giving off a mature ease that suggests savoring the passage of time.
Baby Did a Bad, Bad ThingChris Isaak
Here’s the SUNTORY WORLD WHISKY Ao commercial that makes great use of American singer-songwriter Chris Isaak’s rugged guitar playing and vocals.
The wild, man-at-work storyline is really cool.
It’s especially slick how his music is used so boldly and loudly under the narration!
I Got You ( I Feel Good )James Brown
This is a commercial introducing the deliciousness of The Peel, a lemon sour made with lemon peel.
Yo Oizumi passionately explains how the slightly bitter flavor from the lemon peel creates a mature, grown-up taste.
It’s true that sours highlighting juice are common, but ones that spotlight the peel are rare—so you can’t help but wonder what it tastes like! The BGM is James Brown’s “I Got You (I Feel Good).” Released in 1964, the song features irresistibly funky vocals.
Headlights / TaillightsNakajima Miyuki
This is a commercial for Suntory’s canned coffee “BOSS,” released in February 2019.
The ad centers on truck drivers, with Miyuki Nakajima’s “Headlight, Taillight” used as the background music.
When the imagery depicting the everyday lives of truck drivers is combined with this song, it evokes an indescribable sense of melancholy.
My First KissMatsumoto Marika
It’s the song from the Kyogetsu Shochu Highball commercial, and it’s impressive how the CM is practically built around the track, with the music taking center stage.
“Hajimete no Chuu” was used as both the opening and ending theme for the anime series Kiteretsu Daihyakka, and it’s likely one of the most beloved and popular anime songs of all time.
It’s also hugely popular among musicians—most famously, Hi-STANDARD covered it in 2000 as “My First Kiss,” and the maxi-single Love Is A Battlefield, which included that track as a B-side, became a big hit.
The original vocalist is credited as the mysterious artist “Anshin Papa,” but in fact it’s a pseudonym of singer-songwriter Toshiharu Utsukawa, who reportedly used various techniques to create that cute vocal sound.
Marika Matsumoto’s version—she starred in the commercial and performed the song—is also adorable and lovely.
Run, Kotaro!Awaya Sanji
The song featured in the BOSS x horse racing collaboration commercial is a parody of “Hashire Kōtarō.” Speaking of “Hashire Kōtarō,” it’s a track released in 1970 by Salty Sugar, inspired by a racehorse named Kōtarō.
The singer is Sanji Awaya, a member of MEN’S 5, who also performed the ending theme for the anime “Midori no Makibaō.” Rather than focusing on Kōtarō, the lyrics carry a message cheering on hardworking members of society, and listening to the song makes you feel like you can keep going—without overdoing it.
We Will Rock YouBritney Spears, Beyonce & Pink
This commercial depicts the powerful presence of ancient people fighting in an arena, while also highlighting the bold, refreshing appeal of Pepsi.
Just when it seems like Britney Spears, Beyoncé, and Pink are going to battle, they throw down their weapons and deliver a performance that draws in the audience, unfolding a story of standing up to those in power.
The song featured as a powerful performance in this footage is “We Will Rock You.” Originally a Queen song, it conveys a different kind of strength here by being sung by women known for their powerful vocals.
With a sound that feels like stamping the earth and layered vocals that sweep up everyone around, the entire piece emphasizes sheer power.