[I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
Suntory sells a wide variety of beverages, including tea, alcoholic drinks, coffee, and water.
When you watch TV, you often see a lot of commercials for Suntory products.
The songs featured in these commercials frequently become a hot topic, with a wide range of tracks used—from popular J-pop to classic Western hits.
In this article, we’ll introduce all the songs that have been used in Suntory commercials.
See if you can find any track that caught your ear in a commercial!
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[Want to hear it again!] Songs from Suntory commercials. Popular commercial songs (1–10)
I Got You ( I Feel Good )James Brown
In the commercial for The Peel, said to be made using lemon peels, its appeal is presented to beer lovers.
The ad shows only image cuts of lemon peel, shots of the cast drinking The Peel as if it tastes great, and the number of units sold.
It never explicitly describes the flavor, but the message that it’s “loved by beer aficionados” invites us to imagine it has no sweetness and a compelling, addictive bitterness.
By not revealing everything, it cleverly conveys the product’s allure.
The background music is James Brown’s signature song “I Got You (I Feel Good),” making it clear the ad is aimed at adults.
Released in 1965, the track is renowned for its funky shouts and an irresistible groove that makes you want to move.
BLUEBE:FIRST
This commercial portrays how Suntory Draft Beer reliably eases the fatigue of everyday life, expressed through JUNON and LEO.
The animated versions of the two seem to chase their real-life counterparts, and the light, airy visuals and the expressions they show convey a clear sense of refreshment.
The song that further emphasizes the positive attitude and lightness depicted in the footage is BE:FIRST’s “BLUE.” It gives the impression of dance music with a solid beat, and combined with the conversational vocal delivery, it also imparts a sense of weightlessness.
You like whisky, don’t you?orisaka yuta
This is a promotional commercial for the Top-Tier Highball, which is only available at establishments that meet Suntory’s strict standards.
Kei Tanaka appears as a customer and enjoys the Top-Tier Highball with obvious delight.
The conversation between store clerk U-dai Iwasaki and Tanaka is pleasant, creating a commercial that conveys the sophisticated pleasures of adulthood.
[I want to hear it again!] Songs from Suntory commercials: Popular commercial songs (11–20)
I look up as I walkNEW!Kawai Yūmi
This commercial promotes the refreshing taste of Suntory Draft Beer through visuals that primarily use blue tones and through the relaxed presence of Yuumi Kawai.
It’s a simple concept in which Kawai walks slowly while singing, and that expression conveys a sense of reassurance about the delicious flavor.
The song Yuumi Kawai sings in the footage, which further highlights the calm atmosphere, is “Ue o Muite Arukou.” Known as a song by Kyu Sakamoto, it gently expresses the importance of maintaining a positive outlook.
GOOD FELLOWSYamauchi Souichirou
This commercial showcases how well All-Free pairs with Lawson’s Karaage-kun through Yui Hayashi’s expressions and dance.
The choreography is sharp yet conveys a lightness through her expressions, communicating the sense of everyday relaxation it supports.
Further accentuating that relaxed atmosphere is the song “GOOD FELLOWS” by Fujifabric’s Souichirou Yamauchi.
The gently buoyant vocals carried by a bouncy, airy sound leave a strong impression, and that lightness brings to mind a warm, gentle smile.
Tonight, dreams openYoshizawa Kayoko
This commercial showcases the refreshing appeal of Beer Ball—perfect for summer—through conversations set at Snack Koto.
In it, Kotone Furukawa listens to customers’ concerns, then encourages them to reset and move forward with a Beer Ball, especially a lemonade mix, when they’re facing worries.
The song that highlights the unique mood and upbeat atmosphere depicted on screen is Kayoko Yoshizawa’s “Konya, Yume Hiraku” (“Tonight, Dreams Open”).
The solid, resonant rhythm and the beautifully powerful vocals layered over it convey a strong sense of forward drive.
Dschinghis KhanDschinghis Khan
The three people enjoying beer deliciously while eating Genghis Khan (grilled mutton) at a restaurant are Masato Sakai, Koji Yamamoto, and Nao.
They’re fully enjoying their meal with the happy combination of meat, rice, and beer.
The reason they can enjoy it so much is that the beer they’re drinking has zero carbs! The BGM is “Dschinghis Khan,” in reference to the Genghis Khan dish they’re eating—a song performed by a West German group in 1978.