[I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
Suntory sells a wide variety of beverages, including tea, alcoholic drinks, coffee, and water.
When you watch TV, you often see a lot of commercials for Suntory products.
The songs featured in these commercials frequently become a hot topic, with a wide range of tracks used—from popular J-pop to classic Western hits.
In this article, we’ll introduce all the songs that have been used in Suntory commercials.
See if you can find any track that caught your ear in a commercial!
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[Want to hear it again!] Songs from Suntory commercials: Popular commercial tunes (51–60)
Night Parade of One Hundred DemonsIshikawa Sayuri
This commercial brings together a star-studded lineup led by Sayuri Ishikawa, with LUNA SEA’s SUGIZO, RIZE’s KenKen, DJ RENA, and Nyangostar.
It’s a PEPSI J-Cola spot featuring an awe-inspiring, festival-like spectacle: dancers marching around a massive float carrying the musicians.
The piece performed in the video is “Hyakki Yagyo.” It’s a track that feels like an arrangement of the Soran Bushi folk song, and above all, Ishikawa’s soaring vocals command an overwhelming presence.
Not to be outdone, SUGIZO’s guitar and KenKen’s bass fire back in kind.
It’s a powerful number whose intensity can only be experienced through a collaboration of such lavish artists.
You like whisky, don’t you?hamazaki takashi
This song was featured in the 2016 “Kaku Highball” commercial starring Haruka Igawa.
Many artists have covered ‘Whisky ga, osuki desho?’ and they’ve tended to choose singers with a distinctive style.
Hamazaki’s unique delivery this time also stands out, and it really matches the mature mood.
Bittersweet Samba
This features Hana Kuroki, who gets a flat tire and struggles on her way home, and Yuya Yagira, who rides a bus home feeling tired after work.
When both arrive, they find Kinmugi waiting for them, and the scenes show them savoring Autumn Kinmugi while enjoying the flavors of the season.
The commercial uses “Bittersweet Samba” by trumpeter Herb Alpert.
The bright tones of the trumpet and drums double the sense of excitement for autumn’s delicious tastes.
Haven’t Met You YetMichael Bublé
A CRAFT BOSS commercial song gently and bucolically sung by Canadian singer-songwriter Michael Bublé.
His one-of-a-kind tender, silky voice and Yuriyan Retriever’s comical performance create a homely, warm atmosphere, making it a commercial that’s simply pleasant to watch.
As it builds into a grand arrangement toward the chorus, it powerfully highlights the freshness of the trees and the deliciousness of coffee enjoyed in the forest.
Want to Hear It Again! Songs from Suntory Commercials: Popular Commercial Songs (61–70)
Headlights / TaillightsNakajima Miyuki
This is a commercial for Suntory’s canned coffee “BOSS,” released in February 2019.
The ad centers on truck drivers, with Miyuki Nakajima’s “Headlight, Taillight” used as the background music.
When the imagery depicting the everyday lives of truck drivers is combined with this song, it evokes an indescribable sense of melancholy.
My First KissMatsumoto Marika
It’s the song from the Kyogetsu Shochu Highball commercial, and it’s impressive how the CM is practically built around the track, with the music taking center stage.
“Hajimete no Chuu” was used as both the opening and ending theme for the anime series Kiteretsu Daihyakka, and it’s likely one of the most beloved and popular anime songs of all time.
It’s also hugely popular among musicians—most famously, Hi-STANDARD covered it in 2000 as “My First Kiss,” and the maxi-single Love Is A Battlefield, which included that track as a B-side, became a big hit.
The original vocalist is credited as the mysterious artist “Anshin Papa,” but in fact it’s a pseudonym of singer-songwriter Toshiharu Utsukawa, who reportedly used various techniques to create that cute vocal sound.
Marika Matsumoto’s version—she starred in the commercial and performed the song—is also adorable and lovely.
Run, Kotaro!Awaya Sanji
The song featured in the BOSS x horse racing collaboration commercial is a parody of “Hashire Kōtarō.” Speaking of “Hashire Kōtarō,” it’s a track released in 1970 by Salty Sugar, inspired by a racehorse named Kōtarō.
The singer is Sanji Awaya, a member of MEN’S 5, who also performed the ending theme for the anime “Midori no Makibaō.” Rather than focusing on Kōtarō, the lyrics carry a message cheering on hardworking members of society, and listening to the song makes you feel like you can keep going—without overdoing it.