Suntory sells a wide variety of beverages, including tea, alcoholic drinks, coffee, and water.
When you watch TV, you often see a lot of commercials for Suntory products.
The songs featured in these commercials frequently become a hot topic, with a wide range of tracks used—from popular J-pop to classic Western hits.
In this article, we’ll introduce all the songs that have been used in Suntory commercials.
See if you can find any track that caught your ear in a commercial!
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[Want to hear it again!] Songs from Suntory commercials. Popular commercial songs (1–10)
Bittersweet SambaHerb Alpert


The “Sequel: A Perfect Afternoon” version features Yutaka Takenouchi relaxing in the living room, saying, “I’m not doing anything else today,” and enjoying a beer.
Meanwhile, in the “Sequel: A Happy Afternoon” version starring Hana Kuroki, she enjoys a beer along with chilled summer vegetables.
It seems both of them are enjoying beer just the way they like, and many beer lovers who saw them probably felt a twinge of envy.
The background music is Bittersweet Samba, a familiar tune from Kinmugi commercials and known as the theme song of All Night Nippon.
I look up as I walkNEW!Saitō Kazuyoshi


This commercial promotes the refreshing taste of Suntory Draft Beer through the presence of Yumi Kawai.
The key point is that she’s drinking under a vast blue sky, and because the visuals are predominantly blue, the sense of freshness comes across strongly.
Her gentle smile also conveys the impression that the flavor supports a feeling of fulfillment.
Enhancing the calm atmosphere depicted in the visuals is the song “Ue o Muite Arukou,” performed by Kazuyoshi Saito.
The vocals flow gently over a relaxed rhythm, evoking a sense of ease throughout.
UNDEADYOASOBI

In this commercial, young game creators appear, and it depicts them making a game through repeated trial and error.
Watching them immerse themselves in what they love kind of makes you feel envious, doesn’t it? The BGM that colors this youth drama is YOASOBI’s “UNDEAD,” a song about the importance of continuing to change without giving up on becoming happy.
Jungle Emperor Opening ThemeTomita Isao


This ad, which promotes the appeal of freshness as if the flavor of the fruit were sealed in as-is, is a commercial for -196.
In the “Bravo! This is what chuhai should be” version, Nishikido looks at a can with a muscat design and says, “It could just stay on the tree like this,” and the “Lemon Cans Growing in the Orchard” and “Shine Muscat Cans Growing in the Orchard” versions humorously depict -196 cans actually growing on trees.
While the commercial features the unusual concept of chuhai growing on trees, the farmer’s narrative tone conveys the care with which the fruits used as ingredients are cultivated.
You like whisky, don’t you?Noda Yojiro

The new series of commercials has drawn attention for casting Yu Aoi as the fourth-generation shop owner.
In addition to Aoi, the cast includes Shota Sometani, Satomi Kobayashi, and Yojiro Noda.
The spots are packed with highlights—from casual conversations that hint at tips for living richly, to lush, mouthwatering shots of whiskey.
And an essential element when discussing these commercials is Noda’s cover of “Do You Like Whisky?” He also appears in the footage playing guitar and singing, and his gentle, soft vocals perfectly match the mellow tone of the song.
Bittersweet SambaNEW!Herb Alpert


This is a commercial with the catchphrase “When you get home, Kinmugi,” depicting how having Kinmugi at home makes coming back something to look forward to.
It shows multiple scenes of Yutaka Takenouchi and Hana Kuroki each returning home.
Every scene has a wonderfully charming mood, and above all, pay attention to the perfect expressions on their faces at the end when they drink Kinmugi.
The BGM is “Bittersweet Samba,” also known as the theme song of All Night Nippon.
Many people may recognize the tune but not know its title.
Mister SandmanThe Chordettes


At the restaurant of Jetwing Lighthouse, a luxury hotel in Sri Lanka, Shizuka Ishibashi waits for Ryuhei Matsuda to arrive.
The refined setting—the atmosphere of the hotel and the view of the sea through the restaurant’s windows—is truly striking.
When Matsuda arrives, the two share a conversation over glasses of Midori.
It’s an elegant and captivating sequence that exudes a distinctly mature sophistication, brilliantly conveying the premium image associated with whisky.
The background music features The Chordettes’ signature 1954 release, “Mr.
Sandman,” whose beautiful harmonies are enchanting enough to make you swoon.


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