Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
There are so many TV commercials from the 2000s that still pop into our minds, aren’t there? The melodies we used to hear all the time back then, the memorable taglines, and the uniquely atmospheric visuals—many of those ads we watched casually at the time have likely stayed tucked away in your memory.
In this article, we’ll look back at some nostalgic commercials that aired in the 2000s! You might stumble upon one that makes you exclaim, “I remember that!” Enjoy, and let the vibe of that era wash over you.
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Nostalgic commercials from the 2000s: revisiting memorable ads (61–70)
P&G Bold 2008Hideo Ishiguro, Daisuke Naito
This commercial conveys, through an exchange between Hideo Ishiguro and Daisuke Naito, that using Bold fabric softener can restore a towel’s softness.
When Daisuke Naito looks saddened that his towel has become less soft, Hideo Ishiguro hands him a new towel, and Naito’s face lights up with happiness at how soft it feels.
But just when you think it’s a brand-new towel, it turns out they only used Bold—clearly showcasing how effective it is.
Sompo 24 “Hanakoala’s Review Dance” Edition
Sompo 24 Non-Life Insurance was very popular thanks to its cute illustrated commercials.
Many people probably go, “Ah, that’s nostalgic!” when they hear the jingle.
Those ads had plenty of moments that made you want to chime in with comments, didn’t they? To encourage viewers to review their insurance, a group of koalas would appear.
They were adorable characters named “Hana Koala,” but here’s the shocking part: the part everyone thought was their nose would pop right off and turn into a telephone or a computer mouse.
They actually have a tiny, cute real nose underneath (lol).
au Chaku-Uta Full
These days, listening to music on a smartphone is a given, but back then the idea of listening to music on a mobile phone was groundbreaking—if not the very beginning of it all.
This is the 2004 au commercial for “Chaku-Uta Full,” the “Flower” version.
What left an impression was how beautiful and pure-looking Yukie Nakama was, listening to music with headphones on, holding a mobile phone amid a field of flowers.
The song used in the commercial was ORANGE RANGE’s ‘Hana.’
Cocos
When you think of commercials for the family restaurant COCO’S, many people probably picture Doraemon.
The commercials date back to the era when Nobuyo Oyama voiced Doraemon, and even after the voice actor changed in 2005 to Wasabi Mizuta, Doraemon continued to be the main character enlivening the ads up through March 2019.
Although quite a few years have passed since the voice actor change, many people still find the commercials from Nobuyo Oyama’s era particularly memorable.
Hokuto (HOKTO)
This is a commercial from Hokuto, a company that produces edible mushrooms, known to many for its catchy jingle.
Various mushrooms appeared as characters in the ads, and a song introducing each mushroom played as the background music.
Multiple versions featuring these cute mushroom characters were made, delighting viewers each time like short animated episodes.
The song used in the commercials was released on CD in 2003 under the name Kinoko All Stars as “Kinoko no Uta” (The Mushroom Song).
Some supermarkets even played the track in their mushroom sections, and not only the ads themselves but also the song and the characters left a strong impression on many who watched the commercials.
Shionogi Healthcare New SEDES 2003Asaka Seto
Headaches can strike suddenly at the most ordinary moments, and their abrupt onset can really be a problem.
This commercial highlights how Sedes is especially useful in those critical moments—easy to use and ready to relieve your troubles.
It portrays Asaka Seto suffering from a sudden headache just before a presentation, then resolving it with Sedes, effectively conveying its potency.
The change from her pained expression to the bright, confident look after her successful presentation also evokes a sense of reassurance and trust.
Kirin Beer Tanrei Green Label “Bus Stop” Version
This is a commercial that conveys the refreshing feel of Green Label through a cheerful, lighthearted drama that also carries a sense of gentleness.
After a baseball game, three men are enjoying Green Label when they spot a woman at the bus stop across the street.
Each of them tries to catch her attention using a baseball pitching stance.
Her reaction isn’t what they expected, and their bewilderment adds a comedic touch.
The relaxed mood and comedic vibe are further highlighted by Doris Day’s “Que Sera, Sera.” Because the phrase means “whatever will be, will be,” it pairs with the gentle sound to clearly communicate a calm, laid-back atmosphere.