Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
There are so many TV commercials from the 2000s that still pop into our minds, aren’t there? The melodies we used to hear all the time back then, the memorable taglines, and the uniquely atmospheric visuals—many of those ads we watched casually at the time have likely stayed tucked away in your memory.
In this article, we’ll look back at some nostalgic commercials that aired in the 2000s! You might stumble upon one that makes you exclaim, “I remember that!” Enjoy, and let the vibe of that era wash over you.
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Nostalgic commercials from the 2000s: Looking back at memorable ads (81–90)
Wakasa Seikatsu Super Blueberry Eye
Isn’t this one of those commercial jingles that sticks in your head after just one listen? It’s the ad for Wakasa Seikatsu’s “Blueberry Eye.” Back in the day, it was one of those commercials you saw and heard all the time.
And did you know these characters actually have names? The boy is Buruburu-kun, and the girl is Aiai-chan.
Buruburu-kun is voiced by Masako Nozawa, famous for roles like Goku in Dragon Ball, which is probably why it left such a strong impression on many people.
It’s the kind of commercial that makes you go “Oh!” at the end when you recognize Nozawa’s voice.
Aflac
From 2002 for several years, Akiko Yada appeared in Aflac Life Insurance commercials.
There were spots featuring a stylish image of a beautiful woman, but the most iconic ones were definitely her comedic exchanges with the Aflac Duck and the “Let’s think it over” series, right? In that series, Yada sang to emphasize the importance of money; it became a popular, serialized set of ads with many variations.
Even now, when you hear it, you kind of remember it and find yourself singing along (lol).
Glico Pocky-like Pretz (Glico Pretz)
It’s a highly impactful commercial in which Aya Matsuura, together with two sumo wrestlers, keeps delivering powerful thrusts.
The way it single-mindedly pushes through on the sole premise that “Pritz” and “tsuppari” sound similar is striking.
It’s not just repetition either—the accent on “dosukoi” and the addition of music midway are changes that help draw viewers in.
The content is so strong that it might actually take a moment after the commercial ends to remember which product was being advertised.
SoftBank Unexpected GUY Series
This is the 2006 commercial for Vodafone—the predecessor to SoftBank—for the AQUOS cellphone, titled “Unexpected Moves: Sandbox.” Just hearing the name “Vodafone” already feels nostalgic, but it turns out Dante, whose popularity shot up as the “Yosou GUY,” was appearing even back in the Vodafone days! He continued to appear after the switch to SoftBank as the older brother in the Shirato family.
Many of you probably remember the interactions with the kids, that hard-to-describe background music, and the overall vibe.
Miura Industries boiler
It’s a highly impactful commercial where Shinsuke Shimada blows steam from his nose and ears while gradually approaching the viewer.
The extreme lack of explanation is another reason this ad drew attention; by conveying only the name, it heightens the urge to look it up.
The only thing strongly asserted is that a company called Miura likely deals in boiler products.
The simple composition relying solely on voice and sound effects may also help further emphasize what they want to convey.
Ajinomoto Gohan ga Susumu-kun
Ajinomoto’s “Gohan ga Susumu-kun” series, launched in 1999, was developed with the concept of ingredient-included/ingredient-attached seasoning mixes that let you easily make everyday side dishes as long as you have common ingredients on hand.
The lineup focuses mainly on Chinese-style dishes that pair perfectly with rice—just the kind of flavors that make you want to dig in.
Many people likely remember eating them as children.
Seeing Susumu-kun’s illustration and hearing the march-inspired jingle really makes you feel like chowing down.
Nostalgic commercials from the 2000s: Looking back at memorable ads (91–100)
Toyota FuncargoHanako Aikawa
This commercial’s catchphrase, “What do you do?”, is a perfect fit.
The car’s name is “Funcargo”: the first part, “Fun,” clearly means enjoyment, but what about the latter “Cargo”? It comes from the English word “cargo,” meaning freight or load, and it highlights the car’s selling point—its spacious interior.
In the ad, people are shown using the inside of the car as a free, personalized space, ironing clothes, making pizza, and more.
Rikako Aikawa, who delivered a comical performance in the commercial, is still active today as a voice actor, actress, and narrator—definitely someone to keep an eye on!