Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
There are so many TV commercials from the 2000s that still pop into our minds, aren’t there? The melodies we used to hear all the time back then, the memorable taglines, and the uniquely atmospheric visuals—many of those ads we watched casually at the time have likely stayed tucked away in your memory.
In this article, we’ll look back at some nostalgic commercials that aired in the 2000s! You might stumble upon one that makes you exclaim, “I remember that!” Enjoy, and let the vibe of that era wash over you.
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Nostalgic commercials from the 2000s: Revisiting memorable ads (21–30)
Nissin Foods Chicken RamenYukie Nakama
Do you remember that from 2001 for about ten years, Yukie Nakama appeared in Chicken Ramen commercials? There were versions where she appeared solo, of course, as well as versions co-starring Taichi Kokubun.
Speaking of Nakama in the 2000s, she was in high demand for hit drama series like TRICK and Gokusen.
Besides these Chicken Ramen commercials, she also appeared in many other ads, didn’t she?
Takasu ClinicHiromi Go
In Takasu Clinic’s commercials from the early 2000s, Hiromi Go appeared.
This particular ad aired in 2001, and many fans were surely captivated by his cool mannerisms.
The BGM features his 2001 release “Onaji Michi, Onaji Basho,” making it a commercial where you can feel Hiromi Go’s charm both visually and aurally.
Nostalgic commercials from the 2000s: Revisiting the ads that left a mark (31–40)
Fujicco Beans
The TV commercials for Fujikko’s simmered bean series, Omamesan, were on all the time in the 2000s, weren’t they? That snappy sound logo—“Fujikko no Omamesan”—is so familiar and nostalgic.
The one I’m introducing here aired in 2008.
It shows a simmered bean character stepping onto something like a scale called a “fiber meter,” highlighting that turning the beans into simmered beans increases their fiber content.
The bean character is catchy and makes the commercial really memorable.
EDWINBrad Pitt
Brad Pitt became the image character for EDWIN’s 503 when it debuted in 1997.
There was a commercial of him singing with a guitar, but this particular one aired in 2000.
It portrays Brad Pitt getting ready in the morning, and his look was so cool that it left a strong impression on many viewers.
Above all, the way he boldly says the model numbers in Japanese—“go-maru-san” and “go-maru-go”—was especially memorable.
NIKE
This is the NIKE commercial titled “Duel,” featuring Shinji Ono, who was a standout for the Japan national soccer team from the 1990s to the early 2000s.
The one-on-one battle for the ball on a subway platform-as-stage was incredibly cool, and I imagine many people—soccer fans or not—still remember it.
Back then, NIKE had lots of other cool commercials featuring soccer and basketball being played on the streets, too.
Glico PockyShiori Kutsuna
If you were born in the 1990s, you might find yourself squinting with nostalgia.
This is a commercial from 2008 featuring Shiori Kutsuna—who is now thriving internationally in films and TV dramas—when she was still in high school, appearing as the “50th Pocky Princess.” Kutsuna cheerfully dances in a cheerleader outfit, and the ORANGE RANGE song playing in the commercial… it all exudes Heisei-era culture, which might feel fresh to today’s teens!
REGZA “Sky and Sea” VersionMasaharu Fukuyama
The first commercial featuring Masaharu Fukuyama, who served as the image character for the REGZA brand for about six years starting in 2008.
Set to his own song, “The World Is Beautiful,” the video that sticks in the mind shows him shedding a single tear while watching TV with a black dog.
The grand song, which sings of the world’s beauty, seems to embody the television’s high performance that vividly renders the different shades of blue in the sea and sky.
Fukuyama returned as the image character in 2020, and the role has since been passed on to Shun Oguri—changes that feel quite moving in their own way.
