Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
There are so many TV commercials from the 2000s that still pop into our minds, aren’t there? The melodies we used to hear all the time back then, the memorable taglines, and the uniquely atmospheric visuals—many of those ads we watched casually at the time have likely stayed tucked away in your memory.
In this article, we’ll look back at some nostalgic commercials that aired in the 2000s! You might stumble upon one that makes you exclaim, “I remember that!” Enjoy, and let the vibe of that era wash over you.
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Nostalgic commercials from the 2000s: Revisiting memorable ads (51–60)
Reve 21 “Questions for Female Employees” EditionAkiko Wada
This commercial features Akiko Wada interviewing LEAVE 21 employees such as counselors and operators.
They talk about their approach to work and what makes it rewarding, and through their stories you get the sense that they truly empathize with users and respond with genuine care.
Watching this CM, which shows how sincerely they face users’ concerns and share in the joy when results are achieved, can be the push that helps someone who has been hesitating take the first step.
NTT DoCoMo FOMA
You remember those cell phones called FOMA, right? They became widespread around 2001 as NTT Docomo’s 3G service.
Back when FOMA had just started to appear, there was a commercial featuring Hikaru Utada in her third year after debut.
The CM song was, of course, her track “traveling.” She rides in a futuristic taxi-like vehicle and uses a FOMA phone to make a video call.
In contrast to the song’s cool vibe, she shows a youthful, innocent expression still in her teens, and at times a more mature look.
There’s no doubt that showing those shifts in expression within a short commercial helped her gain even more fans!
Panasonic VIERA 2007Light snow
This commercial features Ms.
Koyuki narrating to highlight what Panasonic’s VIERA is particular about.
Here, it focuses on how glare has been reduced, conveying the aim of making the TV easier to watch.
The grand atmosphere portrayed in the visuals is further accentuated by the song “You Raise Me Up” by Celtic Woman.
The blend of gently resonant strings and soaring vocals is striking, conveying a sense of grandeur while creating a moving mood.
Fujifilm
The Fuji Color commercials famous for the catchphrase “Let’s capture the New Year” were a staple.
The phrase itself is nostalgic, but when it comes to Fuji Color ads, Kirin Kiki is the unmistakable icon.
The series apparently began in 1966, and Kirin Kiki started appearing in 1978.
Above all, her consistently comical performances made them so enjoyable.
In the 2000 commercials, Kayoko Kishimoto and Rena Tanaka also appeared, during the heyday of QuickSnap disposable cameras and digital cameras.
Nostalgic commercials from the 2000s: revisiting memorable ads (61–70)
Kirin Beer Tanrei Green Label “Grass Soccer” Version
This commercial depicts men enjoying a game of soccer, using their play to convey Green Label’s lightness and refreshing quality.
Because of the men’s builds, the match progresses slowly, and even though their movements aren’t sharp, the way they run around cheerfully gives it a comedic and relaxed feel.
Although it’s a match, there’s little sense of confrontation, which also helps emphasize the lightness.
Kirin Beer Tanrei Green Label 2003
From the scenes of a race where participants compete in speed while giving piggyback rides, it conveys a sense of freshness and fun.
The fact that Green Label has 70% less sugar is clearly highlighted by the physiques of the men striving in the competition.
Because of their builds, the race progresses at a leisurely pace, which also gives the video a relaxed atmosphere.
P&G Bold 2008Tetsuji Tamayama, Shingo Suetsugu
This commercial highlights the fact that the detergent contains fabric softener, showcasing its effects through Tetsuji Tamayama and Shingo Suetsugu.
In a humorous twist, during a sports scene they hold towels washed with Bold and become more focused on the softness than on the competition itself.
In the end, even their opponents gather and show bright, cheerful expressions, effectively conveying a sense of refreshment.