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Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression

There are so many TV commercials from the 2000s that still pop into our minds, aren’t there? The melodies we used to hear all the time back then, the memorable taglines, and the uniquely atmospheric visuals—many of those ads we watched casually at the time have likely stayed tucked away in your memory.

In this article, we’ll look back at some nostalgic commercials that aired in the 2000s! You might stumble upon one that makes you exclaim, “I remember that!” Enjoy, and let the vibe of that era wash over you.

Nostalgic commercials from the 2000s: Revisiting memorable ads (21–30)

Top Gum

Top Confectionery TV Commercial ①

Many of you probably recognize this Top Seika gum commercial, where children’s faces appear above the musical staff.

And above all, you surely remember the jingle! I’m sure many of you learned the lyrics and sang along, and plenty of people must have shouted the interjection “Gum!” in a loud voice, too.

I bet a lot of you could still sing it even now.

Nissan Note Low-Fuel-Consumption Girl Heidi

Fuel-Efficient Girl Heidi Episode 1: Echo Chapter

When it comes to collaboration commercials with Heidi, Girl of the Alps, many people strongly associate them with Kyoiku (Home) Tutor no Try, but starting in 2009, Nissan’s Note also aired collaboration commercials with Heidi, Girl of the Alps, didn’t it? The uniquely styled illustrations and surreal storylines were entertaining, and I bet many viewers watched intently whenever they came on.

The CM characters were voiced by Tomochika and Junichi Kawamoto.

Glico PockyShiori Kutsuna

CM Shiori Kutsuna Glico Pocky 2

If you were born in the 1990s, you might find yourself squinting with nostalgia.

This is a commercial from 2008 featuring Shiori Kutsuna—who is now thriving internationally in films and TV dramas—when she was still in high school, appearing as the “50th Pocky Princess.” Kutsuna cheerfully dances in a cheerleader outfit, and the ORANGE RANGE song playing in the commercial… it all exudes Heisei-era culture, which might feel fresh to today’s teens!

Asahi Kasei

Asahi Kasei commercial 2006

Between 1997 and 2006, “Ihi!-kun” appeared in Asahi Kasei’s commercials.

The ads featuring him—portrayed as a 40-year-old office worker at Asahi Kasei—were all quite memorable.

Among them, one particularly striking commercial from the 2000s depicted a conversation between junior colleagues.

The way the two kept repeating “thank you,” with the intonation sometimes shifting, created a playful rhythm that was so amusing it always made me laugh.

Fujicco Beans

Fujicco “Fujikko Omamesan” TV commercial 2008/02

The TV commercials for Fujikko’s simmered bean series, Omamesan, were on all the time in the 2000s, weren’t they? That snappy sound logo—“Fujikko no Omamesan”—is so familiar and nostalgic.

The one I’m introducing here aired in 2008.

It shows a simmered bean character stepping onto something like a scale called a “fiber meter,” highlighting that turning the beans into simmered beans increases their fiber content.

The bean character is catchy and makes the commercial really memorable.

Nissin Foods Chicken RamenYukie Nakama

CM Nissin Foods Chicken Ramen Yukie Nakama

Do you remember that from 2001 for about ten years, Yukie Nakama appeared in Chicken Ramen commercials? There were versions where she appeared solo, of course, as well as versions co-starring Taichi Kokubun.

Speaking of Nakama in the 2000s, she was in high demand for hit drama series like TRICK and Gokusen.

Besides these Chicken Ramen commercials, she also appeared in many other ads, didn’t she?

Echigo SeikaHideki Takahashi

A Collection of Nostalgic Commercials for Young People (18) – Late 2002

It’s that classic commercial set up as if Hideki Takahashi, dressed as an Echigo samurai, is appearing on a quiz show.

After pressing the answer button with a cheerful “Ding-dong!”, Takahashi enthusiastically answers, “Echigo Seika!” We don’t know what the quiz question was, but it was a hugely impactful ad that burned the company name into your memory.