Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
There are so many TV commercials from the 2000s that still pop into our minds, aren’t there? The melodies we used to hear all the time back then, the memorable taglines, and the uniquely atmospheric visuals—many of those ads we watched casually at the time have likely stayed tucked away in your memory.
In this article, we’ll look back at some nostalgic commercials that aired in the 2000s! You might stumble upon one that makes you exclaim, “I remember that!” Enjoy, and let the vibe of that era wash over you.
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Nostalgic commercials from the 2000s: Looking back at memorable ads (71–80)
ANA Paradise Okinawa 2000Manami Honjō
This commercial conveys the liberating feeling of enjoying a summer vacation in Okinawa, while also reflecting ANA’s desire to offer that joyful experience.
By juxtaposing Manami Honjō’s strained expression as she faces her work with her carefree demeanor in Okinawa, it clearly communicates just how delightful that time is.
Further enhancing the lively, tropical atmosphere is the song LIFE feat.
bird by MONDO GROSSO.
Its light, memorable rhythm infused with Latin elements, combined with the expansive vocals, powerfully conveys passion and exhilaration.
HOT PEPPER
There are lots of nostalgic commercials we’ve forgotten, but when we see them we go, “Ah! I remember that!” The Hot Pepper dubbed series is one of those, isn’t it? Back then, every one of those ads was hilarious—a real hit that people of all generations ended up talking about.
They took very serious movie scenes and dubbed them with super comical, addictive Kansai dialect, making you want to watch them all—so nostalgic! The series was so popular it even made a comeback in 2019 using footage from Mad Max.
P&G Bold 2008Hideo Ishiguro, Daisuke Naito
This commercial conveys, through an exchange between Hideo Ishiguro and Daisuke Naito, that using Bold fabric softener can restore a towel’s softness.
When Daisuke Naito looks saddened that his towel has become less soft, Hideo Ishiguro hands him a new towel, and Naito’s face lights up with happiness at how soft it feels.
But just when you think it’s a brand-new towel, it turns out they only used Bold—clearly showcasing how effective it is.
Takeda Pharmaceutical Company Alinamin R 2009Nao Matsushita
This commercial uses everyday-life footage to convey what Alinamin R does and when we want people to take it.
It shows Nao Matsushita coming home from work and drinking Alinamin R, expressing how it helps reset the day’s fatigue.
The song that further emphasizes the relaxing mood of relieving accumulated tiredness is Johnn Lee’s “Maybe Someday.” The gentle piano tones layered with calm vocals are striking, and that soothing atmosphere helps put listeners at ease.
KINCHO Tansu ni Gon Gon
Kinchō is known for its highly impactful commercials, and among them, the “Tansu ni Gon” series really stands out for its quirky style—many of you probably remember it, right? Actress Yasuko Sawaguchi threw herself into an impressively wide range of eccentric roles, and she nailed them all (lol).
The Kansai dialect suited her perfectly, and every spot had that little moment that made you chuckle.
They were all the kind of commercials that made you think, “She really is a great actress.” It’s a series packed with nostalgia—one after another you’ll go, “I remember this one! Oh, this one too!”
LOTTE TOPPO
Since its release in 1994, Lotte’s Toppo has been beloved.
When it comes to Toppo commercials from the 2000s, many people probably immediately think of Tomoya Nagase, formerly of TOKIO.
The jingle is one you just can’t help humming along to, right? There are so many commercials, and they’re all nostalgic.
Watching the older ones in particular, you really feel the nostalgia from Nagase’s hairstyles and the makeup of the other performers.
Young Nagase was so cool, and every ad feels nostalgic—I can’t help but get absorbed in them.
Calbee Jagarico
Calbee’s Jagarico has been on the market since 1995.
It’s a classic snack and popular across all ages.
I bet many of you have tried imitating the way they eat it in the commercial at least once, right? Jagarico is a long, hard, wonderfully crunchy snack.
When you bite into it, it makes a great, crackly sound—the kind of sound that makes you want to eat it the moment you hear it.
Over the years, many different people have appeared in Jagarico commercials.
And even though it’s not a jingle, that voice in the background just saying “Jagarico” sticks in your head, doesn’t it? (laughs)