Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
There are so many TV commercials from the 2000s that still pop into our minds, aren’t there? The melodies we used to hear all the time back then, the memorable taglines, and the uniquely atmospheric visuals—many of those ads we watched casually at the time have likely stayed tucked away in your memory.
In this article, we’ll look back at some nostalgic commercials that aired in the 2000s! You might stumble upon one that makes you exclaim, “I remember that!” Enjoy, and let the vibe of that era wash over you.
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Nostalgic commercials from the 2000s: Looking back at memorable ads (41–50)
NTT DOCOMO “By your side at every beginning.” (version)Kurumi Shimizu
Inspired by Namie Amuro’s “Amura” craze, Thelma Aoyama’s “Thermer” fashion trend also became hugely popular.
The song ‘Soba ni Iru ne’ serves as a kind of answer song to the smash hit ‘Koko ni Iru yo feat.
Thelma Aoyama.’ While its melody and lyrics are arranged to make it a different song from the previous one, parts of ‘Koko ni Iru yo’ are woven in—an irresistibly clever touch! It was also used as NTT Docomo’s spring campaign song in 2008.
In a season of many farewells, lyrics like “I’m always by your side, so don’t worry” really resonated.
Cecile 2003 commercial
This is a corporate commercial from Cecile that aired in 2003.
It’s a conceptual ad composed of various visuals accompanied by four words: love, dream, emotion, and departure into a new world.
You can’t tell what kind of company Cecile is just by watching this commercial, but for those who know Cecile, it conveys the company’s positive, hopeful attitude—it’s a wonderful ad, isn’t it?
Leave 21 2006 TV commercialAkiko Wada
This commercial, which aired around 2006, features Akiko Wada interviewing users of Reeve 21 about their experiences.
It starts by asking how they first heard about Reeve 21, and then goes on to ask what it was like to use it and whether they would recommend it to others.
The expressions of the people who actually used it and felt the effects are bright, and it’s striking how confidently they speak.
NTT DoCoMo FOMA
You remember those cell phones called FOMA, right? They became widespread around 2001 as NTT Docomo’s 3G service.
Back when FOMA had just started to appear, there was a commercial featuring Hikaru Utada in her third year after debut.
The CM song was, of course, her track “traveling.” She rides in a futuristic taxi-like vehicle and uses a FOMA phone to make a video call.
In contrast to the song’s cool vibe, she shows a youthful, innocent expression still in her teens, and at times a more mature look.
There’s no doubt that showing those shifts in expression within a short commercial helped her gain even more fans!
Panasonic VIERA 2005Light snow
This commercial focuses on the fact that VIERA is an IPS LCD TV, conveying—through narration by Koyuki—how its picture looks different from before.
It especially emphasizes the view from an angle, highlighting that images which used to feel off now appear beautiful.
Enhancing this sense of a grand, near-futuristic atmosphere is Enya’s “Amarantine.” The gentle rhythm marked by strings and the crystalline vocals are striking, and even as the piece unfolds softly, it conveys a moving sense of emotion.
P&G Febreze Stand-Up Air Freshener 2009 Commercial
Some of you might remember this commercial that aired in 2009 for its super cute direction.
It depicts stand-alone Febreze absorbing unpleasant odors and releasing a pleasant scent, by showing children operating a factory.
And what makes the footage even catchier is the original song by Hoff Dylan.
The catchy melody and vocal work really stick in your head after just one listen.
Kirin Beer Tanrei Green Label “Hige Dance” VersionKen Shimura
This commercial features Ken Shimura appearing among men enjoying Green Label, taking the fun to the next level.
Shimura shows up in his “Hige Dance” outfit and calls out, “Ii n da yo,” to which the men reply, “Green da yo,” and everyone dances together as the excitement grows.
Playing in the background to convey the joy of the Hige Dance is ‘Hige no Theme.’ As soon as this song comes on, you can picture the Hige Dance being performed, and its powerful rhythm really highlights the fun.