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[September 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You know how you sometimes catch yourself getting drawn into commercials on TV or online without even realizing it? September 2025 is packed with buzzworthy new ads, featuring striking visuals, catchy music, and star-studded casts—there’s so much to enjoy.

I’m sure you’ve had that moment where you catch a glimpse of a commercial and think, “Hey, that person’s in it!” or “This song is great,” and you can’t help but take a second look at the screen.

In this article, we’ll showcase all the latest commercials that everyone’s talking about right now!

[September 2025] Trending Latest Commercials (111–120)

Hotto Motto “Autumn Seafood Tempura Bowl & Mushroom Rice” Edition

Hotto Motto TV commercial: “Autumn Seafood Tempura Bowl & Mushroom Rice”

This is a commercial introducing Hotto Motto’s new autumn items: the Autumn Seafood Tempura Bowl and Mushroom Rice.

The footage closely showcases the dishes as they come together, conveying not only their visual splendor but also a rising sense of anticipation as the deliciousness draws near.

The light, breezy narration is another key element, effectively conveying the excitement about the flavors to be enjoyed.

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[September 2025] Trending New Commercials (121–130)

AJINOMOTO Hondashi “Extra Hondashi Udon” VersionNatsuki Deguchi

“Hondashi” Extra “Hondashi®” Udon Version 15 seconds Natsuki Deguchi

This is a commercial that introduces the various situations where Hondashi can be used and conveys that it would be a waste not to use it.

It emphasizes that the exact moments when Natsuki Deguchi uses mentsuyu are precisely when Hondashi is a perfect match, enriching the flavor.

When she eats udon made with mentsuyu enhanced by Hondashi and shows a look of surprise, you can directly sense how delicious it is.

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Bandai Namco Entertainment “ONE PIECE Bounty Rush” Special CM Celebrating 200 Million Downloads Worldwide

ONE PIECE Bounty Rush Global 200 Million Downloads Commemoration Special CM 30-second Version

This is a commercial celebrating the mobile game ONE PIECE Bounty Rush surpassing 200 million downloads worldwide.

It highlights that it’s a game where characters from ONE PIECE take center stage, and the characters’ dynamism conveys the game’s exhilarating feel.

The way that energy overlaps with the smiles of people enjoying the game also communicates a sense of anticipation that the game will continue to grow even more exciting going forward.

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Kanebo “KANEBO Vernix Movie” Version

KANEBO Vernix Movie

This commercial showcases, with grand visuals, what Kanebo’s skincare line aspires to achieve.

It focuses on vernix caseosa—the substance that envelops a fetus’s skin—and suggests they aimed to recreate the very first skincare a human encounters.

By also speaking to how vernix has always been present throughout human history, the ad conveys a sense of pursuing an ambitious ideal.

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Imju Dejavu: The birth of a new-sensation eyebrow mascara! Dejavu “Sheer Color Brow” edition

A new kind of brow mascara is here! Dejavu “Sheer Color Brow”

This commercial introduces Dejavu’s eyebrow mascara, Sheer Color Brow, showcasing how it looks when applied.

Set to background music, it straightforwardly highlights the product’s effects, and through earnest expressions and gentle smiles, it also conveys a user experience that builds confidence.

The overall soft, muted tones of the visuals further communicate that it’s easy and approachable to use.

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NIVEA Kao NIVEA Repair Expert: ‘For Extremely Dry Skin’ EditionRinko Kikuchi

Nivea Kao Nivea Repair Expert — For Very Dry Skin, 15-second Commercial, Rinko Kikuchi

This commercial promotes NIVEA Repair Expert as the perfect fit for dry skin, conveying the feel of using it through Rinko Kikuchi’s presence.

It portrays common concerns like roughness and flakiness, and shows how NIVEA Repair Expert addresses them, tying this to explanations of its ingredients.

The contrast in brightness between the beginning and the end is also striking, suggesting that once dry skin is resolved, everyday life can feel more positive.

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Zurich Insurance Company: “A Light That Stays Close”

Light That Stays by Your Side - 30 Seconds

This commercial portrays the many choices we face as we go through life and conveys Zurich’s commitment to staying by your side.

It presents a digest of the paths one might have taken, and the smiles shown in every scene evoke the feeling of reliable support.

The final scene where light streams in is also a key element, emphasizing that insurance stands close to you and becomes a light in your life.

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