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[September 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You know how you sometimes catch yourself getting drawn into commercials on TV or online without even realizing it? September 2025 is packed with buzzworthy new ads, featuring striking visuals, catchy music, and star-studded casts—there’s so much to enjoy.

I’m sure you’ve had that moment where you catch a glimpse of a commercial and think, “Hey, that person’s in it!” or “This song is great,” and you can’t help but take a second look at the screen.

In this article, we’ll showcase all the latest commercials that everyone’s talking about right now!

[September 2025] Trending New Commercials (121–130)

Kao MegRhythm ‘Unclog and Circulate’ VersionSairi Ito

Kao MegRhythm - Flow Unclogging - Video Advertisement - Sairi Ito

This commercial conveys, through Sairi Ito’s presence, that Kao’s MegRhythm is the perfect fit when you feel out of sorts.

It expresses those vague moments of bodily discomfort as a sense of “blockage,” and communicates that MegRhythm’s warmth helps clear that blockage.

Including the image of Sairi Ito moving lightly and freely, it depicts the relief of discomfort and the emergence of a positive cycle in the body.

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Kobayashi Pharmaceutical Bokolon “The Cause of the Pain” Version

Bocoren P Revised 'Causes of Pain' Version D (BKR-0115)

This commercial clearly explains what symptoms Kobayashi Pharmaceutical’s Bokoren is effective for by linking them to everyday, casual concerns.

It points out that a lingering feeling of incomplete urination may be connected to pain, and shows how resolving it leads to a healthier daily life.

Including the facial expressions, the shift from dark to bright visuals conveys the product’s strong effectiveness, doesn’t it?

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Zurich Auto Insurance: “Eco-Friendly Auto Insurance” Edition

Zurich Auto Insurance: Eco-Friendly Auto Insurance Edition

This commercial features Yuya, who shares camping videos based out of his beloved car, while also introducing Zurich’s car insurance initiatives to maintain and restore forests.

Cars often carry a strong image of being harmful to the environment, but the ad conveys that this aspect is being responsibly addressed.

By pairing the message with expansive, bright natural scenery, it also gives the impression of an insurance that feels warm and embracing.

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Kao Attack ZERO ‘Laundry Love Trip Imabari’ VersionKento Kaku, Shotaro Mamiya

Kao Attack ZERO Laundry Loving Journey Imabari Edition 30-second Commercial — Kento Kaku, Shotaro Mamiya CM

This commercial features Kento Kaku and Shotaro Mamiya interviewing craftsmen at an Imabari towel factory, highlighting how Attack ZERO has become a familiar favorite.

They ask what is required of detergents used for towels and reveal that Attack ZERO has the power to solve those concerns.

Including the craftsmen’s surprised reactions, the benefits are presented in a bright and positive way.

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[September 2025] Trending New Commercials (131–140)

JR Central: Off to Nara, ‘Horyu-ji’ EditionRyohei Suzuki

“Iza Iza Nara” Horyu-ji Edition – 60 Seconds

This is a JR Tokai commercial that follows Ryohei Suzuki on a trip to Nara, conveying the joy of a journey that lets you feel history.

It emphasizes that it’s not enough to just know the information; actually seeing the buildings and Buddhist statues and sensing the history is important and makes it more compelling.

Through Suzuki’s gentle smiles during the trip and scenes of his interactions in each place, you can also feel how travel leads to relaxation.

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NIVEA Kao NIVEA Cream Care Body Wash W Rich Moisturizing “Plump, Beautiful Skin” VersionHaru

NIVEA Kao NIVEA Cream Care Body Wash, Double Rich Moisturizing, Supple Beautiful Skin version, 15-second commercial, Haru

This commercial introduces NIVEA’s Cream Care Body Wash with double rich moisturizing, highlighting its voluminous, soft lather through actress Haru’s presence.

The image of her embracing the large, fluffy foam is striking, and her gentle smile conveys how the product tenderly protects the skin.

Enhancing the tender mood depicted in the visuals is a song performed by suis—also known as the vocalist of Yorushika.

The sound features prominently resonant strings, and when combined with suis’s clear, expansive vocals, it conveys a grand sense of gentleness.

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NIVEA Kao NIVEA Skin-Polishing Gel Cleanse: “Removes makeup and pore keratin plugs/dead skin while retaining moisture”Minami Tanaka

NIVEA Kao NIVEA Skin Polishing Gel Cleanse Skin Polishing Version 15-Second Commercial Minami Tanaka

This commercial showcases how NIVEA’s Skin-Polishing Gel Cleanse is gentle on the skin while thoroughly removing makeup, conveyed through Minami Tanaka’s presence.

Makeup removal often carries the image of being harsh on the skin, but here the emphasis is on skin-friendliness—achieving results while keeping the skin moisturized.

Further accentuating the gentle atmosphere of the visuals is the song performed by suis, who is also active as the vocalist of Yorushika.

The layering of softly resonant strings with her expansive vocals is striking, and the calm rhythm conveys a sense of warmth.

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