Feeling Autumn: Fall Commercial Songs — A Special Feature on Popular CM Tracks

sparkleFuji Kaze

Fujii Kaze – Kirari (Official Video)

[Web-Exclusive Commercial] VEZEL “GOOD GROOVE” Version [♪ Fujii Kaze / Kirari]

Singer-songwriter Fujii Kaze.

His track “Kirari” first premiered in Honda’s VEZEL “GOOD GROOVE” commercial, which helped it gain widespread attention.

The song itself is dance music that portrays two people setting off on a journey with someone they love.

Since the commercial depicts a family heading out by car, it matched the lyrics perfectly.

For that reason, it’s a song you’ll want to experience not just on its own, but together with the commercial.

Also, pay attention to how the title’s wording features subtle internal rhymes—that’s another highlight.

expand_lessRaise the rankingexpand_morelower

yamamoto

Report a problem

How many good faces?Gō Hiromi

How Many Good Faces / Hiromi Go

This is Hiromi Go’s 35th single, chosen as the song for Kanebo’s autumn campaign.

It peaked at No.

8 on the Oricon Weekly Singles Chart.

In 2002, the Korean male duo CAN covered it under the title “Icy Woman.” Although it’s an old song released in 1980, what’s amazing is how Hiromi Go hasn’t changed at all.

From the northern innMiyako Harumi

Harumi Miyako / From the Northern Inn [Lyric Video]

NISSIN Donbei commercial: “Double Broth That Warms the Heart” — 15 seconds

For Harumi Miyako, “Kita no Yado Kara” (1975), her third million-selling hit, is one of her signature songs and has been covered by numerous artists, including Keisuke Kuwata and Fuyumi Sakamoto.

With lyrics by Yū Aku and music by Asei Kobayashi, it’s a heartbreak song that pours out feelings for someone who can’t be forgotten.

It was featured in Nissin Donbei’s “A Broth That Soaks Into the Heart (Double Dashi)” commercial starring Riho Yoshioka and Gen Hoshino, where Yoshioka’s character, the “Don-Gitsune,” single-mindedly shaving katsuobushi leaves a lasting impression.

There’s also an anecdote that the sweater sequence was conceived as a ritual to bring closure to a breakup, which seems to link with the scene where the glasses are thrown.

It’s a song in which the aching heart of a woman thinking of love in the harsh cold of the north quietly seeps in.

expand_lessRaise the rankingexpand_morelower

KEI

Report a problem

Let’s nuance it.Kousaka Miyuki

Let's do nuance.wmv

Shiseido’s cosmetics commercials have featured many iconic songs.

The fall 1984 campaign song was “Nuance Shimasho.” It’s a track by Miyuki Kosaka, beloved as both an actress and a singer.

The sound has a city-pop vibe with synthesizers, occasionally evoking an exotic Asian atmosphere.

The lyrics liken autumn’s changeable weather to a woman’s fickle heart.

Keep the meaning of the title in mind as you listen.

expand_lessRaise the rankingexpand_morelower

yamamoto

Report a problem

Ya Ya (I Won’t Forget That Time)Sazan Ōrusutāzu

Ya Ya (I Won't Forget That Era)

In the commercial for Mazda’s MPV, a jazz-style arrangement of Southern All Stars’ “Ya Ya (Ano Jidai o Wasurenai)” was featured.

While introducing the car’s convenient functions, the ad portrays people enjoying driving.

The lyrics—about longing for bygone days and living without forgetting cherished memories—harmonize with the CM’s visuals.

It highlights irreplaceable moments with family and friends, with the song coloring scenes of the MPV cruising through a stylish city.

expand_lessRaise the rankingexpand_morelower

mutō

Report a problem