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[I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]

You see a lot of beer commercials when you watch TV, don’t you?

Each manufacturer creates commercials with a variety of styles—from fun, youth-oriented spots to sophisticated ads with a premium, adult vibe.

The music used also varies to match each commercial’s mood, and it’s often a hot topic with people asking, “What’s that song?”

In this article, we’ll introduce, all in one place, the songs used in beer commercials from various brands.

You’ll find a wide range here, from trending J-pop to covers of classic jazz standards!

[I want to hear it again!] Popular beer commercial songs. All-time CM songs [2026] (201–210)

Asahi Beer Asahi Draft Beer Maruefu “Mellow Japan Begins” version

Cheer up!Takeuchi Mariya

Maruefu CM: 'Maruefu – Mellow Japan Begins' 30-second version starring Kyoko Yoshine and Kohei Matsushita

This is a commercial for Asahi Beer’s Maruefu that promotes the “Mellow Japan Project,” highlighting Maruefu’s unique worldview.

Set in various locations across Japan, it features many celebrities—including Kyoko Yoshine and Kohei Matsushita—raising their glasses of Maruefu in a toast.

The familiar Mariya Takeuchi song “Genki wo Dashite” is used as the BGM.

It’s a gentle, heartwarming tune.

Asahi Beer Asahi Style Free Draft: 'When It Comes to Delicious Things' Edition

Love Revolution 21Mōningu Musume.

Morning Musume. 'The Love Revolution 21' (MV)
Love Revolution 21Mōningu Musume.

In Asahi Style Free’s commercial “Umai Mono ni wa” featuring the duo Bananaman dining with friends, they eat tonkatsu made with mail-order meat and immediately take a refreshing sip of Style Free, which has zero carbohydrates.

Many viewers can probably relate to the catchphrase, “When the food is great, go with a great zero-carb.” In the second half of the ad, one of Morning Musume’s signature songs, ‘Love Revolution 21,’ starts playing.

Released in 2000, this uptempo, danceable track is irresistibly energizing just by listening to it.

Sapporo Beer Black Label Adult Elevator Sambo Master “Performance” Version A / “Performance” Version B

Shine a light on me so much that it leaves me bewildered.Sambomasutā

This commercial, themed around the “Adult Elevator,” depicts encounters between Satoshi Tsumabuki and captivating grown-ups, highlighting the mature atmosphere of Black Label.

This time, he runs into the powerfully performing Sambomaster, and through their performance, the ad conveys the importance of continuing to shine.

The song that further accentuates the intensity of the emotions expressed in the visuals is Sambomaster’s “Tomadou Hodo ni Terashite Kure.” Its structure—powerful vocals paired with a refreshing instrumental—leaves a strong impression, as if delivering a message of encouragement directly to the heart.

Asahi Beer Asahi Super Dry For the ultimate refreshment. Ichiro “On Baseball, Late 2024” version / “On Beer, Late 2024” version

WonderONE OK ROCK

ONE OK ROCK – Wonder [Official Video from “Field of Wonder at Stadium”]
WonderONE OK ROCK

This is a commercial for Asahi Super Dry in which Ichiro talks separately about his philosophy on baseball and on beer.

In the “Baseball Theory” segment, he speaks about his love for the game and the mindset he maintains when playing; in the “Beer Theory” segment, he talks about how to enjoy beer.

Both are delivered with striking passion, resulting in a commercial that draws you in with Ichiro’s words.

Asahi Beer Asahi Super Dry: 'For the ultimate thirst. Himeno—fast, faster.'

WonderONE OK ROCK

ONE OK ROCK – Wonder [Official Video from “Field of Wonder at Stadium”]
WonderONE OK ROCK

This commercial by Asahi Beer focuses on rugby player Kazuki Himeno.

After showing footage of Himeno in matches and training, the latter half of the ad features his striking smile as he drinks a Super Dry that looks incredibly refreshing.

The familiar ONE OK ROCK song “Wonder” is used as the background music, a track notable for its grand, stadium-rock sound.

Kirin Beer Kirin Ichiban Shibori Zero-Carb “Second Beer” Version / “What Are Carbs?” Version

Always Look On The Bright Side Of LifeMonty Python

Monty Python – Always Look On The Bright Side Of Life (Official Lyric Video)
Always Look On The Bright Side Of LifeMonty Python

In the Kirin Ichiban Shibori Zero-Carb commercials, “Second Beer” and “What Are Carbs?”, the familiar Etsushi Toyokawa appears.

Toyokawa has been featured in Ichiban Shibori Zero-Carb ads for some time, and he plays a character who stubbornly refuses to acknowledge “zero carbs.” Even so, the key point of these commercials is that with just one sip he can’t help but say, “Delicious!” You can really feel Kirin Beer’s intention for people who enjoy regular beer to give it a try.

Suntory Draft Beer “Nama-Nama House” Version

Koi no Ma-ia-hiiO-Zone

O-Zone – Dragostea Din Tei [Official Video]
Koi no Ma-ia-hiiO-Zone
Suntory Draft Beer TV Commercial “Nama-Nama Family” Version 15 Seconds

In Suntory Draft Beer’s “Namama Family” commercial, there’s a scene where Kento Yamazaki is shopping while singing an original parody song and runs into Mone Kamishiraishi.

The way Yamazaki gets embarrassed when she catches him singing leaves a strong impression.

In this commercial, he’s singing O-Zone’s signature track “Dragostea Din Tei,” which became a huge hit in Japan around 2004 under the title “Koi no Maiahi.” It became a topic of conversation because the Romanian lyrics sounded like Japanese to many listeners, starting with the famous “Numa Numa Yay.”