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Compilation of car commercials: A comprehensive showcase of domestic and international automakers, regardless of brand

When you watch TV or browse the internet, you see car commercials all the time, don’t you? Not only domestic manufacturers but also overseas brands are actively producing ads.

Many of these car commercials are particular about their cast and background music, so you probably have at least one that left a lasting impression on you.

In this article, we’ll showcase a wide range of car commercials from both Japanese and international automakers, old and new.

Since the cast, music, and direction vary by model, enjoy spotting the differences as you watch.

Mercedes-Benz (1–10)

Mercedes-Benz “GO! GLA” VersionNEW!

Mercedes-Benz GLA-Class TV commercial | 2014 Live-Action Super Mario Bros.

This commercial features a Mercedes-Benz appearing in the world of the game Super Mario Bros., showcasing its powerful drive with a touch of humor.

After depicting a power that seems to brush aside any obstacle, the ad transitions to live action, expressing fun by also including the idea that a live-action Mario can take damage from the smallest things.

To amplify the excitement of this collaboration with the game, the chosen track is the “Ground Theme” from Super Mario Bros.

It’s an iconic series-defining piece with a cheerful rhythm and timbre that powerfully conveys the thrill of an adventure beginning.

Mercedes-Benz CLA “Soul (Super Bowl Commercial)”NEW!

Mercedes-Benz 2013 Super Bowl Commercial CLA

This commercial depicts a man who notices a Mercedes sign in town and, through his imagination, conveys what kinds of experiences are possible if you have a Mercedes.

It strongly highlights not only the driving performance but also the cool looks, and it cheerfully introduces the many kinds of excitement you can enjoy.

Further enhancing that upbeat atmosphere is the Rolling Stones’ “Sympathy For The Devil.” The bouncy piano and percussion are striking, and the way the sounds and vocals gradually layer conveys a real sense of exhilaration.

Mercedes-Benz The new C-Class “The Quintessence of Mercedes.”NEW!

Mercedes-Benz C-Class CM "The new C-Class, the essence of Mercedes." 30 seconds

This is a commercial introducing Mercedes-Benz’s new C-Class, highlighting the meticulous craftsmanship and the relentless pursuit of ideals embedded within it.

The key phrase is “the essence of Mercedes,” which conveys beauty and comfort while also communicating a sense of excitement.

Further accentuating the exhilaration of embarking on a new experience portrayed in the visuals is Seiho’s track.

The progression from a quiet sound into an expansive sonic landscape is striking, evoking a positive feeling of moving toward the future.

BMW(1〜10)

BMW 6 Series Gran Coupé 2012NEW!

In the commercial for the 6 Series Gran Coupe that aired in 2012, it shows the car dashing along a single road laid across a vast expanse of land.

Its sharp, striking exterior really grabs attention even within the short ad.

And the powerful melody playing in the background is “New Dawn Fades.” Originally a 1979 song by Joy Division, the version used here is a cover by Moby.

BMW THE 3 50th Anniversary Limited “The way you drive is the way you live.”NEW!

[BMW] THE 3 50th Anniversary Limited TV Commercial 15 seconds – The way you drive is the way you live.

This is a commercial introducing a special edition model created to commemorate the 50th anniversary of the 3 Series since its debut.

The exterior, unified in a chic black down to the grille and emblem, is shown to striking effect—so much so that you can’t help but blurt out, “That’s so cool!”

BMW 4 Series Gran Coupe Debut

TVCM BMW | “The new BMW 4 Series Gran Coupé Debut.”

Now boasting such a high level of musicality that it feels almost gauche to talk about their looks or concept, the five-piece rock band MAN WITH A MISSION has earned popularity both in Japan and abroad.

This song, selected as the commercial theme for BMW’s 4 Series Gran Coupe, was created to evoke the climax of the band’s first concept album.

Structured as a three-part suite, it’s intricate yet perfectly balanced—no matter which section you hear, you can tell it’s unmistakably MAN WITH A MISSION.

BMW THE iX / THE i4 “Coldplay” version

[BMW iX & i4 CM] - Japan Edition 2022 BMW Japan TV Commercial -

Under a clear, radiant sky, cars cruising through the city evoke a sense of the future in BMW THE iX / THE i4 “Coldplay” edition.

The track used is “Higher Power,” produced in 2021 by Coldplay, the globally renowned rock band from the UK.

It’s a light, upbeat tune featuring airy synth tones.

You’ll be soothed by their supple, beautiful vocals and choral work.

The song carries a bright message filled with dreams and hopes for the future.

Give it a listen alongside the stylish commercial.