[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

meiji♡FRUITS ZIPPER “Pure feelings, with pure chocolate.” Version featuring Amane Tsukiashi / Version featuring Yui SakuraiNEW!

meiji♡FRUITS ZIPPER ~Pure feelings, with pure chocolate.~ <Amane Tsukiashi ver.> #NEWOKASHIPROJECT

meiji♡FRUITS ZIPPER ~Pure feelings, with pure chocolate.~ <Yui Sakurai ver.> #NEWOKASHIPROJECT

This commercial conveys cuteness and a happy atmosphere through the FRUITS ZIPPER members as they hand out Valentine’s chocolates.

Not only the messages they give when presenting the chocolates but also their smiles while making them are key points, and the excitement of giving a gift is clearly expressed.

You can also sense that because Meiji’s chocolate is delicious, you can feel confident making chocolates to give.

The song that further highlights the cuteness depicted in the video is FRUITS ZIPPER’s “Hapichoco.” With its bouncy rhythm and layered, glamorous sound, it captures the exhilaration of Valentine’s Day.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

Otsuka Pharmaceutical BODYMAINTE “THE DAY. HERO” EditionNEW!Kami Hiraiwa, Makoto Hiejima

BODYMAINTE CM | “THE DAY. HERO” Version 120 seconds

This clip showing a boy who belongs to a mini-basketball team is a commercial for Bodymainte.

It depicts the setbacks he faces as he confronts basketball and how he overcomes them through his own effort, something that might resonate deeply with anyone who played sports and recall their own childhood.

The commercial ends with a scene of the boy appearing in a game.

It also shows that Bodymainte, always prepared by his mother, was by his side, conveying that both his family’s support and Bodymainte were there to help him.

The background music is “Ashita Tenki ni Naare,” included on Hanaregumi’s 2002 album Oto Time.

It’s an encouraging song whose lyrics describe pressing forward and looking ahead even in the rain.

expand_lessRaise the rankingexpand_morelower

Hane Keisuke

Report a problem

docomo ahamo “Simple? Nino × Kaku”NEW!Kazunari Ninomiya, Kento Kaku

ahamo “Simple? Nino × Kaku” Simple-ttteru Version 30 Seconds

This commercial highlights how ahamo is a simple and great plan through an exchange between Kazunari Ninomiya and Kento Kaku.

Their movements while holding smartphones leave a strong impression, and their actions convey the excitement about the plan.

The song that emphasizes the fun of these visuals is KC & The Sunshine Band’s “That’s the Way (I Like It).” With a disco sound that’s relaxed yet light in tempo, it expresses a sense of fun, including the crispness of the vocals.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

Dior Bamboo House “with Yuko Araki” version / “with Takumi Kitamura” versionNEW!Yuko Araki, Takumi Kitamura

Dior Bamboo House with Yuko Araki

Dior Bamboo House with Takumi Kitamura

This is a commercial depicting Yuko Araki and Takumi Kitamura as they go to see what Dior’s new building is like.

It portrays their anticipation for the place and scenes of getting ready, while also expressing how Dior’s products support their outing.

By showing only the preparation scenes, it heightens the sense of anticipation for the destination all the more.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

JRA UMAJO “UMAJO RADIO” VersionNEW!Masami Nagasawa, Ai Miura

UMAJO 'UMAJO RADIO' Version 30 Seconds | JRA Official

This commercial features Masami Nagasawa and Ai Mikami conveying the feelings of UMAJO—women who love horse racing—in a radio-like atmosphere.

The theme here is “favorite things about the racecourse,” highlighting points that many people can relate to.

The idea that racecourses are full of fun is conveyed through their smiles.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

P&G Lenor Aroma Jewel “Fragrance Series” VersionNEW!Haruka Ayase

Lenor Aroma Jewel Fragrance Series - 15 seconds

They highlight that having two colors of fragrance beads in one bottle lets you enjoy a deeper scent.

The easy method of use—just putting them in the washing machine—is also introduced, emphasizing how simply you can enjoy a lovely fragrance.

In the latter part of the commercial, the scent variations are presented, which makes you imagine, “If it were me, I’d want this scent.”

expand_lessRaise the rankingexpand_morelower

Hane Keisuke

Report a problem

Onward Kashiyama 23-ku 2026 S/S “AI and Love” EditionNEW!Ai Mikami

23-ku 2026 S/S “AI and Love”

This is a commercial introducing the Spring/Summer 2026 collection themed around evolution and universality.

Ai Mikami appears in many looks, dressed in two different concept coordinates—cool and cute.

You can see her in a variety of moods, from a strikingly cool expression to a bright, cheerful smile.

expand_lessRaise the rankingexpand_morelower

Hane Keisuke

Report a problem