[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Kanebo KATE Lip Monster × Kamen Rider Fashion Side Story Kamen Rider Ains/Tensho Amane “MIX” EditionNEW!Amane Tensho

KATE Lip Monster × Kamen Rider “Fashion Side Story” Kamen Rider Eins/Amae Tsubasa MIX Edition

This is a commercial that overlays Kate’s Lip Monster with Kamen Rider Ains, emphasizing its stylish finish.

By alternating shots of Amane Tensho and the Rider, and adding bursts of color, it clearly conveys the vivid pigmentation.

Because it shows only visuals set in a unique world, it heightens anticipation for how the product will actually turn out.

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kappamaki

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Morinaga Milk Industry MOW “Beloved Vanilla: I, a Lover of Vanilla” VersionNEW!Yumi Kawai

MOW “Beloved Vanilla: I Am a Vanilla Lover” 30-second version

This commercial shows Yumi Kawai—who calls herself a vanilla lover—eating MOW in a park.

MOW falls under the “ice cream” category, which means it belongs to the classification with the highest levels of milk solids and milk fat among frozen desserts.

Kawai mentions that, takes a bite… and is amazed.

After that, she can’t stop scooping.

Just watching her makes the deliciousness come through loud and clear, doesn’t it?

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Hane Keisuke

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Nissin Foods Frozen Nissin Chinese La Jiao Tantanmen “The sesame might be rich, you know” versionNEW!Razor Ramon RG

Frozen Nissin Chuka Spicy Chili Tantanmen CM “Maybe the sesame is rich” version 30 seconds / Razor Ramon RG

This is a commercial introducing Nissin Chuka Spicy Tantanmen, a frozen meal you can eat just by sprinkling with water and heating it in the microwave.

In a retro music-show-style set, Razor Ramon RG passionately sings a parody of KAN’s ‘Ai wa Katsu.’ Between verses, a narrator explains how to prepare it and describes its flavors, but RG himself only sings, “The sesame might be rich.” The gag unfolds like his signature bit where he keeps singing, “I wanna say the relatable thing already,” and it’s sure to make you chuckle.

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Hane Keisuke

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Nissin Foods Nissin Karameyon ‘You let the bad stuff flow away’ versionNEW!Hirona Nagahama

Nissin Spicy Myun CM “You Wash Away the Bad Stuff” Version 30 seconds / Hirona Nagahama

This commercial introducing the Korean-style spicy ramen, Karamyun, leaves a strong impression with its direction that starts in animation and transitions to live-action at the end.

It highlights how the savory spiciness is perfect for a refreshing change of mood, as well as the delicious chewy noodles.

The BGM that showcases Karamyun’s tastiness is a parody of “Ano Ko to Dance feat.

chelmico” by Mega Shinnosuke.

It’s an appealing track with a laid-back, chill vibe and a collaboration with the hip-hop duo chelmico.

The lyrics, which express the feelings of unrequited love, are particularly memorable.

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Hane Keisuke

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Open House “Request” EditionNEW!Ukyo Shuto, Yuki Yanagita

[Open House] Fukuoka-Only TV Commercial – “Request” Edition

This Open House commercial, aired only in Fukuoka, conveys anticipation for Open House through appearances by SoftBank Hawks players.

Featuring Ukyo Shuto and Yuki Yanagita, it depicts them forming the Open House logo in what seems like an in-game sign.

Just when you think it’s a baseball sign, it turns out to be a plug for Open House, and the playful reactions to that twist create a humorous vibe.

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kappamaki

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Kikkoman Soy Milk “Actually, soy milk is surprisingly good too” versionNEW!Keiko Kitagawa

Kikkoman Soy Milk Commercial “Actually, Soy Milk Is Surprisingly…” 15 Seconds

This commercial features Keiko Kitagawa, using her presence and narration to highlight how Kikkoman soy milk supports everyday health.

It emphasizes that morning protein is important for daily well-being and recommends incorporating soy milk at such times.

By comparing the protein in typical breakfast foods with soy milk, it clearly shows just how outstanding soy milk is.

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kappamaki

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FamilyMart “Same Price, Somehow 45% More Strategy” ChapterNEW!Kotaro Yoshida, Rikako Yagi

Same price—somehow 45% more! Campaign, 15 seconds

This eye-catching spot, with a presentation reminiscent of TV shopping, is a commercial announcing a product size-increase campaign at FamilyMart.

It highlights that the quantity has increased while the price remains the same, emphasizing the great value.

The exaggerated reactions by Kotaro Yoshida and Rikako Yagi really leave an impression!

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Hane Keisuke

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