[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Lawson “Overloaded Challenge! Part 3!” version / “Overloaded Challenge! Part 4!” versionNEW!Kenichi Matsuyama, Ourin, Tomio Umezawa, Rina Kawaei

[Lawson] Overstuffed Challenge! Round 3! *Nationwide except Okinawa

[Lawson] Overstuffed Challenge! Round 4! Nationwide except Okinawa

This is a commercial introducing the third and fourth installments of the 2026 “Over-the-Top Challenge.” In addition to showcasing the products included in the campaign, many upsized items make an appearance.

It’s striking how everyone is in a festive mood, since the price stays the same while the contents are 1.5 times larger.

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Hane Keisuke

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Fujiya Confectionery Shop: “Fujiya Confectionery Shop – Delicious, nice to meet you.”NEW!ACEes

Fujiya Western Confectionery: “Delicious—nice to meet you.” 30-second spot, 2026 CP ACEes

This is the commercial from February 2026, when ACEes were newly appointed as brand characters for Fujiya.

The scene of the members eating shortcake from Fujiya Confectionery Shop so deliciously is particularly memorable.

At the end of the commercial, they say, “We look forward to working with you,” making us excited to see what kind of commercials will appear in the future.

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Hane Keisuke

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Akagi Nyugyo Milkrea Chocolate and Vanilla “What’s That Supposed to Mean?” VersionNEW!

Milkrea Chocolate and Vanilla: What Do You Mean? Long Version

It’s a commercial that single-mindedly showcases Milcrea’s features, and the direction is oddly surreal and striking.

In response to the description “ice cream with stretchy milk,” a man-and-woman duo keep singing, “What do you mean?” “This is what it means.” “That’s what it means,” which, combined with the unique choreography, makes it extremely surreal.

Once you see it, it sticks in your memory, and you’ll definitely want to watch it again.

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Hane Keisuke

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Ryukakusan Ryukakusan Throat Refreshing Tablets Lychee Mint Flavor “Introducing Lychee Mint Flavor” Version, Female Ver.NEW!

[CM] NEW! Ryukakusan Throat-Clearing Tablets Lychee Mint Flavor “Debut of Lychee Mint Flavor – Women’s Version” Ryukakusan Co., Ltd.

This commercial promotes the appeal of the newly launched Lychee Mint flavor of Ryukakusan Throat Refresh Tablets.

While clearly highlighting the series’ signature compact size, it also conveys the light, refreshing taste of Lychee Mint.

By focusing on the package moving smoothly and slipping into bags and pockets, the ad strongly communicates the desire for people to easily incorporate it into their everyday lives.

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kappamaki

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Dunlop SynchroWeather “Not good with summer?” / “Half‑hearted in both summer and winter?”NEW!Shohei Ohtani

DUNLOP | Synchro Weather “Not a fan of summer?” Version 30 seconds

DUNLOP | Synchro Weather “Half-baked in both summer and winter?” 30 seconds

This is a commercial introducing all-season tires that can handle both summer and winter with a single set.

Shohei Ohtani pushes back against the prejudice that all-season tires are “weak in summer or on rainy days” and “deliver mediocre performance in both summer and winter,” emphasizing that they offer sufficient performance throughout the year.

As tires you can use with confidence all year round, many viewers likely found them appealing.

The background music features ONE OK ROCK’s “The Pilot 3,” released in 2025.With lyrics that express a strong resolve to grow by turning painful experiences into strength, it will surely become an encouraging anthem that supports many listeners’ hearts.

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Hane Keisuke

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SoftBank “A Mother’s True Feelings” VersionNEW!

SoftBank Commercial “A Mother’s True Feelings” Edition

This commercial portrays the love behind a mother’s nagging and conveys SoftBank’s commitment to supporting people as they debut with a smartphone.

It emphasizes warmth by showing how strictness can feel like care when rooted in love, layering that sentiment with visuals.

The song that further enhances the gentle, tender atmosphere is “Aiuta,” sung by Sato Moka.

The key points are the clear, translucent vocals paired with the soft sound, which add a refreshing yet emotionally moving feel.

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kappamaki

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CHANEL DENIM MAKEUP COLLECTION「Limited edition」／「Denim is a matter of style. Lily-Rose Depp has chosen hers.」NEW!

Limited edition. DENIM MAKEUP COLLECTION.

Denim is a matter of style. Lily-Rose Depp has chosen hers.

This commercial clearly showcases how Chanel’s cosmetics look in the final finish by showing them in use.

Blue is the dominant color here, creating a cool vibe that’s reinforced by her expressions.

It also gives a solid view of the end result, conveying the idea that they want you to decide here whether it suits you.

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kappamaki

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