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[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch TV or video sites, you’re bound to see commercials.

New commercials air every day, and many of them draw attention for various reasons—star-studded casts, funny storylines, the songs used, and more.

In this article, we’ll showcase the latest commercials all at once!

You might even find a commercial you saw once and were curious about, or one that’s been trending online.

If you find the one you’ve been looking for, be sure to take your time and enjoy it.

Alright, let’s dive in!

Trending Latest Commercials (11–20)

SoftBank “Netflix is a great deal right now” versionNEW!Suzu Hirose

SoftBank commercial: “Now’s the time—Netflix is a great deal” edition

This is a commercial that tells viewers that with eligible SoftBank plans, you can enjoy Netflix for three months at no extra charge.

The content of the campaign is conveyed through a conversation between Suzu Hirose and her father, and there’s a scene where she responds to her father’s questions using lines from shows available on Netflix.

I found it cleverly done and couldn’t help but be impressed.

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Nitori “Chest Bed” VersionNEW!

[Limited-time price until 4/6] Chest bed

This is a commercial introducing a chest bed where the entire lower section of the bed serves as storage.

The storage is divided left and right: one side has four drawers, and the other is a compartment that can hold long items.

The commercial clearly shows how much can be stored in that space, and many viewers likely felt that it would be more than sufficient.

In addition to making efficient use of space, the Nitori-like pricing is also very appealing.

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Valentine’s Jumbo Lottery “Just Right — On Sale Now” EditionNEW!Satoshi Tsumabuki, Riho Yoshioka, Yuma Yamoto

Jumbo Lottery “Just Right” On Sale Now Version (30 seconds)

In this memorable commercial, three members of the Jumbo Kyodai—Satoshi Tsumabuki, Riho Yoshioka, and Yuma Yamoto—appear seated in massage chairs to announce the Valentine Jumbo in an unusual twist.

Through the line “the massage feels seven times better than usual,” it highlights that this year the number of 50,000-yen prizes has increased sevenfold.

It also thoroughly promotes other points about the Valentine Jumbo, such as the fact that despite its name it’s on sale until March 6 and that it can be purchased online.

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UNIQLO “2026 AIRism: With just one layer, goodbye discomfort.”NEW!

2026 AIRism: Say goodbye to discomfort with just one layer. A 30 seconds

2026 AIRism: With just one layer, say goodbye to discomfort. B 30 seconds

This commercial showcases how comfortable AIRism innerwear is through footage of various situations.

Using the “Goodbye ____” format, it highlights one after another how it can solve issues like stickiness and sweaty stuffiness, creating scenes that many viewers will likely find highly relatable.

It’s a commercial that makes you think, “If it can solve these problems, I want to try AIRism innerwear.”

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Meiji Kajuu Gummy “When we mix together, we shine even more!” VersionNEW!FRUITS ZIPPER

Kaju Gummy: “When we mix together, we shine even more!” Edition

This one, which mainly uses performance footage that feels like a music video, is actually a commercial for Kajyu Gummy.

It shows them taking on a dance challenge together with 390 students, and the cheers captured in the final scene of the commercial radiate the sparkle of youth.

The BGM is their track “JAM,” released in 2025.

Its up-tempo, high-energy vibe paired with cute lyrics creates a melody that fills you with energy as you listen.

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Suntory CRAFT BOSS Unsweetened Italiano “Alien Jones: Truth or Fake?”NEW!Tommy Lee Jones, Koji Yakusho, Hana Sugisaki, Yuumi Kawai

Craft Boss Unsweetened Italiano “Alien Jones: Truth or Fake / Part 1” 30-second spot — Tommy Lee Jones, Koji Yakusho, Hana Sugisaki, Yumi Kawai — Suntory commercial

The structure reminiscent of a movie trailer really catches the eye! It’s a commercial from the familiar “Alien Jones” series featuring not only Tommy Lee Jones and Koji Yakusho, but also Hana Sugisaki and Yumi Kawai.

It ends with the message, “Please taste Craft Boss Not-So-Sweet Italiano for yourself,” leaving a lasting impression with a vibe like a mystery movie trailer.

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Latest Trending Commercials (21–30)

Nitori “A compact 10 kg drum-type washer-dryer that won’t make you give up on placement” versionNEW!

Don't give up because of space: a compact 10 kg drum-type washer-dryer

This is a commercial introducing the appeal of Nitori’s drum-type washing machine.

It opens by highlighting the price, emphasizing that it’s under 90,000 yen as a “thank-you for the big hit” price.

It then mentions that it can dry clothes in 60 minutes, features an automatic cleaning function, and also notes its compact body and reliable five-year warranty.

All of its advantages are packed into just 15 seconds.

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