[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Asahi Soft Drinks Calpis CALPIS Rich “Calpis, that’s too much!” versionNEW!Masami Nagasawa

“Calpis” commercial: “CALPIS Extra Rich” CM, “It’s too ‘Calpis’!” version, 15 seconds, Masami Nagasawa

This is an introduction commercial for the newly released Calpis Extra-Rich.

It opens with footage from her past commercials, and it’s said that even longtime Calpis fans—who’ve seen her serve as the brand’s CM character for 20 years—will be surprised by the flavor.

The commercial wraps up with Ms.

Nagasawa shouting, “It’s way too Calpis!” Her powerful shout is startling, but it conveys just how impactful the taste is!

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Kao Curel Skin Repair UV Serum “With every application, skin less prone to sunburn. / The Facts about Sunburn” VersionNEW!Nagisa Sekimizu

Curel Skin Repair UV Serum “With every application, skin becomes less prone to sunburn. / The Facts About Sunburn” Version

It opens with a scene presenting survey results showing that 70% of people with dry, sensitive skin feel they sunburn easily, highlighting that this product was made for dry, sensitive skin.

It introduces an effect where, with each application, the skin becomes less prone to sunburn.

If you struggle with dry, sensitive skin in particular, this likely caught your interest.

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Hane Keisuke

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Nissan “Everyday Changed by Cars” EditionNEW!Ryohei Suzuki

[Company] TV Commercial 'Everyday Changed by Cars'

This commercial presents answers to Ryohei Suzuki’s question: how will our daily lives change as cars evolve? It showcases various advancements related to cars, such as electric vehicles being able to supply power during disasters, new paint that lowers interior temperatures, and ProPILOT 2.0 enabling comfortable and safe autonomous driving.

Suzuki’s expression as he talks about experiencing these innovations with excitement is particularly memorable.

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Hane Keisuke

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GungHo Puzzle & Dragons (Pazudora) “Showa-Era Dad: Frieren: Beyond Journey’s End Collaboration” VersionNEW!Kazunari Ninomiya

[Puzzle & Dragons TVCM] Showa-Era Dad: Sousou no Frieren Collaboration Edition

This is one of the series of commercials in which Kazunari Ninomiya plays a Showa-era father, and this time it announces a collaboration with the anime “Frieren: Beyond Journey’s End.” It features narration by the protagonist, Frieren, along with battle scenes of the main characters, and ends with Ninomiya’s line, “So happy!” It’s a commercial that’s sure to heighten expectations for anime fans.

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Hane Keisuke

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McDonald’s Night Mac “At night, it’s… Pote-Nage Shaka-Shaka” EditionNEW!Satoshi Tsumabuki, Toshiaki Karasawa, Sairi Ito

Night McDonald’s: “At night, McDonald’s is… Potato-Nugget Shaka-Shaka” 30-second version

It opens with Satoshi Tsumabuki and Sairi Ito playing siblings, talking about how their father—played by Toshiaki Karasawa—has been doing lately.

As Ito says, “He’s gotten a bit more playful, but he seemed fine,” she deftly puts not only fries but also nuggets into a Shaka Shaka Potato bag.

Tsumabuki cautions her, “You’re just throwing everything in together…,” but Ito hands him the bag and tells him to shake it.

When she says, “It’s okay for you to get a little excited too, big brother,” Tsumabuki, looking a bit pleased, shakes the bag—an endearing moment.

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Hane Keisuke

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Recruit Hot Pepper Beauty “Humankind, hairstyles are free.” versionNEW!

[Attack on Titan × Hot Pepper Beauty] ~Humanity, your hairstyle is free. Chapter~

This is a collaboration commercial between the anime Attack on Titan and Hot Pepper Beauty.

Armin and Mikasa are worrying that they want to change their hairstyles but what if it doesn’t suit them? Then Eren appears and says, “If you’re going to worry about it, let’s just go to a salon,” suggesting they use Hot Pepper Beauty to book one.

In the latter half of the commercial, the three show up sporting stylish hairstyles not seen in the original story.

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Hane Keisuke

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Coca-Cola Sokenbicha “12-Ingredient Beautea Blend”NEW!Erika Toda

[Sokenbicha] Erika Toda TV Commercial “12-Ingredient Beautea Blend” Version SOKENBICHA

This commercial promotes Soukenbicha as a tea made with 12 ingredients that quenches the body.

When Erika Toda takes a sip of Soukenbicha, the scene shifts to her standing by a beautiful waterside.

Through these striking, elegant visuals, the ad conveys how Soukenbicha replenishes the body.

Her line, “I feel replenished,” further communicates its appeal.

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Hane Keisuke

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