[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Suntory The Premium Malt’s “Premium Maltko-chan: A New Taste Too” VersionNEW!Suzu Hirose, Sairi Ito, Joe Odagiri, Narration: Kenjiro Tsuda

The Premium Malt’s “Premoru-chan: A New Taste” Version 15s – Suzu Hirose, Sairi Ito, Joe Odagiri, Kenjiro Tsuda – Suntory CM

This is the well-known series of The Premium Malt’s commercials featuring the grown-up Maru-chan and friends.

In this installment, it introduces the renewed taste and packaging of The Premium Malt’s.

Seeing the cast take a sip and look surprised probably made many viewers think, “I want to try it!”

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Hane Keisuke

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Maybelline New York “Lumi Matte Foundation” version / “Sky High” versionNEW!Ryôsuke Yamada

Ryosuke Yamada × Maybelline New York Luminatte Foundation

Ryosuke Yamada Maybelline New York Sky High

This is a commercial where Ryosuke Yamada introduces Maybelline New York’s foundation and mascara.

In the two ads, each product’s appeal is highlighted, and Yamada’s expressions and lines are especially striking.

It’s a spot that will be particularly delightful for his fans.

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Hane Keisuke

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Nissin Foods Nissin Fluffy Kamataki Rice “Dream Cup Rice” VersionNEW!Shigehiro Ishida, Yuri Hoshina

Nissin Fluffy Kettle-Cooked Rice “Dream Cup Rice” Version 90 Seconds / Shigehiro Ishida・Yuri Hoshina

This is a promotional commercial for Nissin’s Fluffy Pot-Cooked Rice, which is ready in five minutes just by adding hot water.

Shigehiro Ishida and Yuri Hoshina appear in it, and the presentation mimics a Yume Group-style mail-order TV program.

In addition to being made with only hot water, it emphasizes that the large container leaves room on top of the rice to add curry or a ready-made beef bowl topping.

Over the 90-second video, you can clearly imagine practical use cases.

It also features Nissin’s signature humorous touch, so be sure to watch to the end.

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Hane Keisuke

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Meiji Probio Yogurt R-1 Uncle R “Gargling and Handwashing” VersionNEW!

Meiji Probio Yogurt R-1 Uncle R “Gargling and Handwashing” Version

Some of you who saw Earl-ojisan, the character in the commercial, might have thought, “Huh?” The designer is Norio Hikone, who also created the famous Karl-ojisan.

As he watches a boy and some animals washing their hands and gargling, Earl-ojisan peers into the faucet.

Then the water gushes out and soaks him.

And where did that frog behind him come from…? It’s hard not to wonder.

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sasashina

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Meiji Probio Yogurt R-1 “Neighborhood Chat” Version / “Not at Ease” Version / “In a Flash, It’s a Crisis” VersionNEW!Yukie Nakama, Yuno Nagao

Meiji Probio Yogurt R-1 “Chat by the Well” Edition

Meiji Probio Yogurt R-1 “It’s Not Easy” Version

Meiji Probio Yogurt R-1 “In the Blink of an Eye, a Crisis” Version

In the commercials for Probio Yogurt R-1, which highlight anxieties and pitfalls in health management, the cast appears with only their faces against a red background throughout the series.

Yuno Nagao solemnly nods along with an “I know, right~” to an adult water-cooler-style chat, and in sync with Nagao’s passionate words about health management, Yukie Nakama falls into holes or rolls away.

Packed with gags that make anyone chuckle, it’s a delightfully entertaining set of ads to watch.

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sasashina

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Rakuten Mobile “Rakuten Mobile is a great deal for families!” versionNEW!

Rakuten Mobile is a great deal for families!

It’s a commercial that tells you family discounts save you money and make household finances easier, but because every family member speaks in this overpowering, tough-guy manner, you can’t help but laugh.

All the voices are dubbed by voice actor Yuki Kaji.

It’s also funny that they’re wearing clothes labeled with their roles, like Dad, Mam, and Ani.

Their faces as they spend the saved money on yakiniku are full of superiority and a sense of release, keeping you laughing right up to the very end.

It’s like listening to a conversation between members of an adventurer party!

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sasashina

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Kao Men’s Biore ‘Comfortably Just the Right Distance’ VersionNEW!Masaki Suda, Kai Inowaki

Kao Men’s Biore “Comfortably Just the Right Distance” 15-second CM Masaki Suda, Kai Inowaki

This memorable commercial introduces Men’s Biore, which offers a lineup including deodorants and body soaps, by likening it to a friendship.

Masaki Suda and Kai Inowaki portray friends who maintain a smooth, comfortable distance without being clingy.

The keywords “non-sticky” and “smooth” evoke the feel of Men’s Biore products.

It’s an impressive ad, made pleasant by the two actors’ easy, close rapport.

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Hane Keisuke

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