[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Dior celebrates the Year of the HorseNEW!

Dior celebrates the Year of the Horse

This commercial presents a mysterious story starring a foal, shown through distinctive animation.

It depicts the foal aiming for its friend, the moon, and the gradual closing of the distance conveys a gentle atmosphere.

Because the visuals use soft tones throughout, it also gives the impression that Dior’s color palette is being highlighted from there.

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kappamaki

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JCB Gold “Get a step ahead with JCB Gold.” VersionNEW!Oji Suzuka

JCB Gold | TV Commercial “Get a Head Start with JCB Gold.” 30-second Version

At a drinking party with colleagues who joined the company at the same time, people are talking about how they spent their bonuses.

While some say they bought a wallet or went on an overseas trip, Oji Suzuka says he took his parents out for a meal.

In the flow of that conversation, he reveals that he has a JCB Gold card, and various perks are introduced, such as being able to reserve hard-to-book restaurants more easily and earning points advantageously.

It’s a commercial that beautifully conveys both the exclusivity and value of a Gold card.

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Hane Keisuke

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Asahi Beer Maruefu “One Black, Two Maru One-Third” EditionNEW!Kyoko Yoshine

Maruefu Web CM “1 Kuro, 2 Maru One-Third” Version 15 Seconds Kyoko Yoshine

A one-third blend made by mixing Asahi Draft Beer Black and Asahi Draft Beer Maruefu in a 1:2 ratio.

Kyoko Yoshine takes a sip and highlights its mellow flavor with a toasty aroma.

The commercial also announces that this one-third blend will be released for a limited time as a product.

It’s a striking ad presented with a gently soothing song.

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Hane Keisuke

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Coca-Cola FIFA World Cup 26 Campaign “Support Tour” Version / “Coke Limited Jersey” VersionNEW!

[Coca-Cola] FIFA World Cup 26 “Cheering Tour” 15 seconds Coca-Cola

[Coca-Cola] FIFA World Cup 26 “Limited Coke Jersey” 15s Coca-Cola

This is a commercial introducing a collaboration campaign between Coke and the FIFA World Cup.

It briskly explains how to participate: scan the code under the cap, collect points, and enter—many viewers likely thought, “I could do that easily!” There are said to be many attractive prizes, including Coca-Cola exclusive jerseys and support tours to the host country.

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Hane Keisuke

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Panasonic Panasonic Quality “Lights to LED” VersionNEW!

Panasonic Quality “Lighting to LED” 60-second version [Official Panasonic]

This commercial depicts LED lights coloring the night scenery, highlighting their warm glow and the sense of security they provide.

A key point is the transition from incandescent bulbs to fluorescent lights and then to LEDs, expressing that Panasonic has supported lighting in every era.

It’s a warm, atmospheric video portraying a life lived alongside light.

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kappamaki

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McDonald’s Sweets: “The Things She Likes” EditionNEW!Um

Sweets: “The Things She Likes” Version, 30 Seconds

This is a commercial that promotes McDonald’s Crème Brûlée Hot Donut by overlaying it with Ano-san’s image.

As “something she loves,” it shows her holding it in her hand and eating it, with her smile conveying a sense of luxury and deliciousness.

Because the overall visuals are warm, they also evoke warmth and a rich sweetness.

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kappamaki

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Mister Donut Chocolat French “Long-Awaited Comeback” EditionNEW!Mio Imada

TVC commercial Chocolat French “Long-Awaited Comeback” Edition

This commercial introduces the limited-time product, Chocolat French.

Apparently, it’s making a comeback for the first time in 12 years, and ever since it was last sold, many people have been asking for its return.

Presented like this, it really makes you think, just like the girls in the ad, “I’ve got to go buy it!” doesn’t it?

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Hane Keisuke

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