[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Otsuka Pharmaceutical Pocari Sweat “Stomping Shiko” / “Sliding Steps” / “60% Human”NEW!Yoshida Yō, Suzuki Rio, An Seikin

POCARI SWEAT Commercial | “Stomping Shiko” Version – 15 seconds

Pocari Sweat Commercial | “Shuffling Steps” Version, 15 seconds

Pocari Sweat CM | “60% of Humans” Version – 15 seconds

In addition to the familiar faces of Ms.

Yō Yoshida and Ms.

Rio Suzuki from the Pocari commercials, sumo wrestler Anseishō makes an appearance, promoting Pocari as the perfect choice for hydration.

It explains that the human body is about 60% water, and that when you sweat, you lose not only water but also electrolytes.

That’s why Pocari is introduced as something that can replenish both at the same time.

The interactions among the three are heartwarming, making the commercial feel somehow soothing to watch.

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Hane Keisuke

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Morinaga Milk Industry Bifidus Yogurt: “From the Gut, It’s Me” – W Bifidobacteria VersionNEW!Yu Aoi

Bifidus Yogurt: Double Bifidobacteria “From the Gut, It’s Me” Version 30 Seconds

While skillfully playing with a kendama, Yu Aoi introduces the benefits of Bifidus Yogurt, emphasizing that two types of bifidobacteria target both fat and the gut.

Toward the end of the commercial, she’s shown actually eating the yogurt, and her expression as she enjoys it looks particularly memorable and delicious.

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Hane Keisuke

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Morinaga Seika The Crepe This spring again, double the whipped cream! “Crispy, chewy, melty—dessert ice cream that lets you taste happiness” editionNEW!Aya Marsh

Double the whipped cream this spring too! Crunchy, chewy, melty—a dessert ice cream that tastes like happiness: The Crepe

This commercial showcases Aya Marsh sitting on her sofa at home, highlighting the deliciousness of The Crepe as she eats it.

It emphasizes the distinct textures of the ice cream, chocolate, and the crepe itself, while featuring her blissful expressions that likely made many viewers think, “I want to try it too!” The end of the commercial also announces a limited-time offer with extra whipped cream.

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Hane Keisuke

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Kao Humming Flair Aroma Beads “Combined Use Appeal” VersionNEW!Satomi Ishihara

Kao Humming Flair Aroma Beads Side-by-Side “Combined Use Appeal” 15-second CM Satomi Ishihara

In this commercial, Satomi Ishihara demonstrates how to use Humming Flair Aroma Beads.

It emphasizes that when used together with your regular fabric softener, your favorite fragrance lasts even longer.

The visuals include flowers that evoke a wonderful scent, almost making you feel like you can smell the fragrance through the screen! It’s a thoughtful commercial that even explains how to use the product.

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Hane Keisuke

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Coca-Cola Yakan no Mugicha Another Crayon Shin-chan Season 2: “The Kettle Family Is Back!” EditionNEW!Fumiya Takahashi, Taizo Harada, Kumiko Aso, Mei Hata

[Yakan no Mugicha] Another Crayon Shin-chan Season 2 “The Kettle Family Is Back!” TV Commercial 30 Seconds YAKAN NO MUGICHA TVCF

This is a commercial that highlights the gentle flavor of Yakan no Mugicha, which supports everyday life, through episodes that convey the bonds of family.

It’s part of a series that portrays a live-action drama imagining the future of the anime “Crayon Shin-chan.” Here, the focus is on Shin-chan’s move, expressing family connections through the way the whole family supports him.

The original song for the commercial helps lift the warm atmosphere and sense of family ties depicted in the footage.

Its bouncy rhythm and softly layered vocals are striking, evoking the simple happiness felt in everyday life.

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kappamaki

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adidas Ado × Japan Kits “Go Beyond. Play Free.” VersionNEW!

Go Beyond. Play Free. | Ado × Japan Kits 🇯🇵 ⚽️

This is a commercial that stylishly portrays the soccer supported by Adidas, blending live-action and animation to convey a spirit of challenge.

The depiction of facing a formidable opponent is striking, and it evokes a powerful sense of pushing forward as well as hope for the future.

The element that further amplifies the strength depicted in the visuals is Ado’s song “Kira.” With its powerful sound and vocals, the track leaves a strong impression and delivers a message of taking on challenges and breaking through walls to move ahead.

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kappamaki

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KOSE Make Keep Mist “Brand Movie”NEW!Anji Ikebata

KOSÉ Make Keep Mist Brand Movie 30 Seconds

KOSÉ’s Makeup Keep Mist is introduced by Anji Ikebata in a commercial that shows her skin up close to convey how it actually feels in use.

It clearly demonstrates, through comparison, how the product helps makeup stay in place, and her smile afterward communicates a sense of reassurance that supports everyday life.

The song that further highlights the positive, bright mood depicted in the footage is “Highlight” by Super Tozan-bu.

The band’s sound, driven by a rhythm that feels like a strong, steady stride, is striking, and the vocals—evoking an image of reaching far into the distance—create a refreshing atmosphere.

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kappamaki

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