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[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch TV or video sites, you’re bound to see commercials.

New commercials air every day, and many of them draw attention for various reasons—star-studded casts, funny storylines, the songs used, and more.

In this article, we’ll showcase the latest commercials all at once!

You might even find a commercial you saw once and were curious about, or one that’s been trending online.

If you find the one you’ve been looking for, be sure to take your time and enjoy it.

Alright, let’s dive in!

Latest Trending Commercials (21–30)

Tokyo Gas “I’ll turn on Tokyo Gas’s electricity” version / “I’ll turn off Tokyo Gas’s electricity” versionNEW!Tatsuya Fujiwara

Tokyo Gas: “I’ll turn on the electricity” version, 30-second ver.

Tokyo Gas - Turning Off the Lights, 30-second version

Told from a first-person perspective, this is a commercial promoting the fact that Tokyo Gas also provides electricity.

In the ad, Tatsuya Fujiwara appears in the room of someone who’s sleeping and says things like, “Sorry, I’m just going to turn on the lights,” and “I’ll turn off the lights.” But he makes a point of specifically saying “Tokyo Gas electricity.” The way “Tokyo Gas” is emphasized to an almost unnatural degree might make some viewers chuckle.

Still, it definitely leaves a strong impression that Tokyo Gas is in the electricity business, too.

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Rakuten Mobile iPhone 17: “The Center-Frame Front Camera Reconnects Grown-Ups” EditionNEW!

[Rakuten Mobile × iPhone 17] The Adult Reunion Connected by the Center-Frame Front Camera

This commercial conveys the features of the iPhone 17, which is also available through Rakuten Mobile, by showcasing fun moments with friends.

It highlights the photography capabilities, clearly communicating how memories can be beautifully preserved.

The message suggests that the beauty of the photos makes memories more vivid and helps when looking back on them.

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Latest Trending Commercials (31–40)

YKK AP Window and Cat Story: “The Neighbor” EditionNEW!

[YKK AP Official] A Story of Windows and Cats “Our Neighbor” Version 60 Seconds

This is a commercial that depicts the interaction between a dog and a cat living in neighboring houses through their windows, conveying the comfort and warmth of windows.

It portrays how their exchanges gradually deepen, such as communicating through their cries or showing things off to each other.

By developing scenes where one tries to prove they’re superior to the other—like with the size of a ball or the number of friends—it also creates a comical atmosphere.

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Kanebo KATE Kate Tear God of Weeping: “Even if you cry, we’ll protect your beauty.”NEW!Rina Arashi

KATE Tearful Tear Goddess: “Even if you cry, protect your beauty to the end.” 30 seconds

This is a commercial conveying that with KATE’s makeup products, your makeup won’t smudge even when you cry, supporting your true emotions.

It shows Rina Arashi sobbing, yet her makeup remains intact, clearly revealing her strength.

Even if your vision blurs, your makeup doesn’t—expressing a strong sense of trust in the makeup.

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Coca-Cola Aquarius “#A Challenge from Ritsu Doan” VersionNEW!

[Aquarius] #A Challenge from Ritsu Doan AQUARIUS

This is a promotional commercial for Coca-Cola’s campaign offering a chance to win World Cup tickets.

It seems you can win tickets by completing five missions, and this CM only introduces the overview.

With a vibe like a game tutorial, the presentation builds excitement for the campaign, doesn’t it?

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Japanet “Japanet 40th Anniversary Spring Trade-in Festival” editionNEW!Michiko Kichise, Masaki Aiba

JAPANET 40th Anniversary Spring Trade-In Festival TV Commercial 30-second Version

When Masaki Aiba’s vacuum cleaner breaks and he calls his older-sister character played by Michiko Kichise, she tells him that right now Japannet’s trade-in offer is a great deal.

They’ll accept even old or broken products, and the convenience of just putting it in a box and handing it over is also highlighted.

It’s a commercial that makes you feel, “If you’re going to replace it, now’s the time!”

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Kanto Electrical Safety Inspection Association 60th Anniversary Commemorative Movie: “New Employee Tokujison (Edison)”NEW!

Kanto Electrical Safety Inspection Association 60th Anniversary Commemorative Movie “New Employee Tokujison (Edison)” 30 seconds

This is the 60th anniversary commemorative movie of the Kanto Electrical Safety Inspection Association.

A new employee named Tokujison appears and introduces the Association’s initiatives to protect electrical safety.

It’s a commercial that clearly conveys how the Kanto Electrical Safety Inspection Association is dedicated to ensuring electricity is used safely.

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